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Digitalmobileandsocialmediainindiaapril2011 110424222827-phpapp02
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DIGITAL, MOBILE, AND SOCIAL MEDIA IN INDIA BBH DATA SNAPSHOT APRIL 2011
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Here’s the latest report in our BBH Data Snapshot series, this time profiling the Digital, Mobile and Social Media landscape in India. Just like the recent China edition, this report is packed with useful data, stats, and soundbites – here are a few appetisers: Mobile is more than 50% bigger than TV in India; The number of people using Facebook in India is greater than the population of Australia; 18% of India’s 12 million rural internet users walk more than 10km to access the web You’ll find many more jaw-dropping stats in the full SlideShare presentation below. As befits a report on social media, this document is designed to be shared freely, so please do pass it on to anyone you think might benefit. And if you’d like a PDF copy, you can download one here. All comments and feedback very much welcome!
Transcript of Digitalmobileandsocialmediainindiaapril2011 110424222827-phpapp02
DIGITAL,MOBILE,ANDSOCIALMEDIA
ININDIABBHDATASNAPSHOT
APRIL2011
Source:IndiaCensus,2011
50%ofIndiansareaged 25orbelow
Source:IndiaCensus,2011
742,500,000Indianslivinginruralareas:
Source:IndiaCensus,2011
72%Source:IndiaCensus,2011
Source:Wikipedia
791,000,000mobilesubscribersinIndia:
Source:TelecomRegulatoryAuthorityofIndia,April2011
67%that’sroughly
ofthepopulaSon( )
Source:BasedonIndiaCensus,2011
Source:TelecomRegulatoryAuthorityofIndia
Source:Wikipedia
50%thepenetraSonofmobilephonesinIndiaismorethan
higherthanthepenetraSonofTV
Source:mobiledatafromTelecomRegulatoryAuthorityofIndia;TVdataextrapolatedfromgrowthtrendsinTAMdataasquotedbyDeloiJe
IndianTVviewers:
vs.
Source:mobiledatafromTelecomRegulatoryAuthorityofIndia;TVdataextrapolatedfromgrowthtrendsinTAMdataasquotedbyDeloiJe
791million
520million
Indianmobilesubscribers:
90billionnumberofSMSessentvia
India’sAirtelnetworkin2010:
Source:AirtelMobitude2010
2,850everysecond
that’smorethan
Source:AirtelMobitude2010
10billionthenumberofmobileadsservedinIndiaeachmonthexceeds
Source:BasedonfiguresquotedinpressreleasesfromInMobi,BuzzCity,andAdMob
3,800mobileadimpressions
everysecond
that’sabout
Source:BasedonfiguresquotedinpressreleasesfromInMobi,BuzzCity,andAdMob
$ Source:DeloiJe
$4.56spentonvalue‐added
servicesbyeveryIndianmobilesubscriber
whichequatestoroughly
Source:DeloiJe
Source:Google,asquotedintheHindustanTimes
8%that’sabout
ofthepopulaSon
Source:BasedonIndiaCensus2011
( )
Source:internetworldstats.com
26minutestheaverageIndianwebuserspends
onlineeachday
Source:InternetAndMobileAssociaPonofIndia,April2011
60%ofIndianwebusersaccessvia
Source:BuddeComm,asquotedbyinternetworldstats.com
internetcafés
?
31%
Source:InternetAndMobileAssociaPonofIndia,April2011
unaware
Source:Wikipedia
Source:InternetAndMobileAssociaPonofIndia,December2010
2%that’slessthan
oftheruralpopulaSon( )
Source:BasedonIndiaCensus2011
18%ofIndia’sruralinternetuserstravelmorethan
Source:InternetAndMobileAssociaPonofIndia,April2011
10kmtoaccesstheinternet
entertainmenttopreasonruralIndiansareadopSngtheinternet:
Source:InternetAndMobileAssociaPonofIndia,April2011
$ Source:PennOlson
Source:PennOlson
33,158,000numberofsocialmediausersinIndia:
Source:ComScore,July2010
3hoursIndianwebusersspend
permonthonsocialsites
Source:InternetAndMobileAssociaPonofIndia,April2011
96%ofIndianITfirmsforbidsocialmediauseatwork
Source:LivemintviaPennOlson
23,893,800numberoffacebookusersinIndia:
Source:Facebook,April2011
Source:Wikipedia
2%…butsSllonly
oftheIndianpopulaSon( )
Source:BasedonIndiaCensus,2011
60%Source:SocialBakers
79%ofIndia’sFacebookusersareunder30yearsofage
Source:Facebook
18‐24:48%
25‐29:20%
13‐17:11%
30‐34:9%
35‐39:5%
40‐49:5%
50‐59:2%
60+:1%
Source:Facebook,April2011
71%ofIndianFacebookusersaremale
Source:Facebook,April2011
gamesmostpopularacSvityonFacebookinIndia:
Source:PennOlson
# BrandPage Likes Growth
01 TataDocomo 1,680,211 12.81%
02 VodafoneZoozoos 1,596,684 21.96%
03 AxeAngelsclub 1,426,469 12.91%
04 Fastrack 1,245,787 6.71%
05 MumbaiIndians 1,199,454 24.06%
06 Kingfisher 1,140,354 20.17%
07 PepsiIndia 1,025,583 11.80%
08 PizzaHutCelebraSons 927,343 8.25%
09 BlackBerry®India 742,435 5.79%
10 flipkart.com 732,990 3.47%
TopbrandpagesonFacebookinIndia
Source:FacebookviaSocialBakers,April2011
35%ofOrkut’sglobaltraffic
comesfromIndia
Source:Alexa
18,700,000numberofOrkutusersinIndia:
Source:ComScore,September2010
9,000,000numberofLinkedinusersinIndia:
Source:LinkedinviaOmillion
2,740,000numberoftwilerusersinIndia:
Source:labnol.org,Nov2010
70%ofIndianinternetuserswatchonlinevideo
Source:ComScore
807,200,000Indianvisitorsspentatotalof
Source:ESPNCricInfo.com
minutesonESPNCricInfo.comduringthe2011ICCWorldCup
1,500years…whichaddsuptomorethan
Source:ESPNCricInfo.com
internetusersinIndiaaccessviamobiledevices
Source:PennOlson
59%ofIndianmobileinternetusersonlyaccessthewebviatheirmobilephone
Source:MobiThinking
Indianmobileinternetuserswhodonothaveabankaccount:
Source:MobiThinking
59%Nokia’sshareofthe
Indianmobilemarket:
Source:InMobi
97%Google’sshareofIndia’ssearchmarketin2010:
Source:StatCounter.com
nokiamostsearchedbrandonGoogleinIndia:
Source:GoogleZeitgeist2010
howtokisstop‘howto’queryonGoogleinIndia:
Source:GoogleZeitgeist,2008‐2010
SimonKemp(@eskimon)
EngagementPlanner,BBHAsia‐Pacific
simon.kemp@bbh‐asiapac.com.sg
+6565003071
