Digitalmobileandsocialmediainindiaapril2011 110424222827-phpapp02

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Here’s the latest report in our BBH Data Snapshot series, this time profiling the Digital, Mobile and Social Media landscape in India. Just like the recent China edition, this report is packed with useful data, stats, and soundbites – here are a few appetisers: Mobile is more than 50% bigger than TV in India; The number of people using Facebook in India is greater than the population of Australia; 18% of India’s 12 million rural internet users walk more than 10km to access the web You’ll find many more jaw-dropping stats in the full SlideShare presentation below. As befits a report on social media, this document is designed to be shared freely, so please do pass it on to anyone you think might benefit. And if you’d like a PDF copy, you can download one here. All comments and feedback very much welcome!

Transcript of Digitalmobileandsocialmediainindiaapril2011 110424222827-phpapp02

  • DIGITAL,MOBILE, ANDSOCIALMEDIA ININDIA BBHDATASNAPSHOT APRIL2011
  • Source:IndiaCensus,2011
  • 50%ofIndiansareaged 25orbelow Source:IndiaCensus,2011
  • 742,500,000 Indianslivinginruralareas: Source:IndiaCensus,2011
  • 72% Source:IndiaCensus,2011
  • Source:Wikipedia
  • 791,000,000 mobilesubscribersinIndia: Source:TelecomRegulatoryAuthorityofIndia,April2011
  • 67% thatsroughly ofthepopulaSon ( ) Source:BasedonIndiaCensus,2011
  • Source:TelecomRegulatoryAuthorityofIndia
  • Source:Wikipedia
  • 50% thepenetraSonof mobilephonesin Indiaismorethan higherthanthe penetraSonofTV Source:mobiledatafromTelecomRegulatoryAuthorityofIndia;TVdataextrapolatedfromgrowthtrendsinTAMdataasquotedbyDeloiJe
  • IndianTV viewers: vs. Source:mobiledatafromTelecomRegulatoryAuthorityofIndia;TVdataextrapolatedfromgrowthtrendsinTAMdataasquotedbyDeloiJe 791 million 520 million Indianmobile subscribers:
  • 90billion numberofSMSessentvia IndiasAirtelnetworkin2010: Source:AirtelMobitude2010
  • 2,850everysecond thatsmorethan Source:AirtelMobitude2010
  • 10billion thenumberofmobileadsserved inIndiaeachmonthexceeds Source:BasedonguresquotedinpressreleasesfromInMobi,BuzzCity,andAdMob
  • 3,800mobileadimpressions everysecond thatsabout Source:BasedonguresquotedinpressreleasesfromInMobi,BuzzCity,andAdMob
  • $ Source:DeloiJe
  • $4.56spentonvalueadded servicesbyeveryIndian mobilesubscriber whichequatestoroughly Source:DeloiJe
  • Source:Google,asquotedintheHindustanTimes
  • 8% thatsabout ofthepopulaSon Source:BasedonIndiaCensus2011 ( )
  • Source:internetworldstats.com
  • 26minutes theaverageIndianwebuserspends onlineeachday Source:InternetAndMobileAssociaPonofIndia,April2011
  • 60%ofIndianwebusersaccessvia Source:BuddeComm,asquotedbyinternetworldstats.com internetcafs
  • ? 31% Source:InternetAndMobileAssociaPonofIndia,April2011 unaware
  • Source:Wikipedia
  • Source:InternetAndMobileAssociaPonofIndia,December2010
  • 2% thatslessthan oftherural populaSon ( ) Source:BasedonIndiaCensus2011
  • 18%ofIndiasruralinternet userstravelmorethan Source:InternetAndMobileAssociaPonofIndia,April2011 10kmtoaccesstheinternet
  • entertainment topreasonruralIndiansareadopSngtheinternet: Source:InternetAndMobileAssociaPonofIndia,April2011
  • $ Source:PennOlson
  • Source:PennOlson
  • 33,158,000 numberofsocialmediausersinIndia: Source:ComScore,July2010
  • 3hours Indianwebusersspend permonthonsocialsites Source:InternetAndMobileAssociaPonofIndia,April2011
  • 96%ofIndianITrmsforbid socialmediauseatwork Source:LivemintviaPennOlson
  • 23,893,800 numberoffacebookusersinIndia: Source:Facebook,April2011
  • Source:Wikipedia
  • 2% butsSllonly oftheIndian populaSon ( ) Source:BasedonIndiaCensus,2011
  • 60% Source:SocialBakers
  • 79%ofIndiasFacebookusers areunder30yearsofage Source:Facebook
  • 1824: 48% 2529: 20% 1317: 11% 3034: 9% 3539: 5% 4049: 5% 5059: 2% 60+: 1% Source:Facebook,April2011
  • 71%ofIndianFacebook usersaremale Source:Facebook,April2011
  • games mostpopularacSvity onFacebookinIndia: Source:PennOlson
  • # BrandPage Likes Growth 01 TataDocomo 1,680,211 12.81% 02 VodafoneZoozoos 1,596,684 21.96% 03 AxeAngelsclub 1,426,469 12.91% 04 Fastrack 1,245,787 6.71% 05 MumbaiIndians 1,199,454 24.06% 06 Kingsher 1,140,354 20.17% 07 PepsiIndia 1,025,583 11.80% 08 PizzaHutCelebraSons 927,343 8.25% 09 BlackBerryIndia 742,435 5.79% 10 ipkart.com 732,990 3.47% TopbrandpagesonFacebookinIndia Source:FacebookviaSocialBakers,April2011
  • 35%ofOrkutsglobaltrac comesfromIndia Source:Alexa
  • 18,700,000 numberofOrkutusersinIndia: Source:ComScore,September2010
  • 9,000,000 numberofLinkedinusersinIndia: Source:LinkedinviaOmillion
  • 2,740,000 numberoftwilerusersinIndia: Source:labnol.org,Nov2010
  • 70%ofIndianinternetusers watchonlinevideo Source:ComScore
  • 807,200,000 Indianvisitorsspentatotalof Source:ESPNCricInfo.com minutesonESPNCricInfo.com duringthe2011ICCWorldCup
  • 1,500years whichaddsuptomorethan Source:ESPNCricInfo.com
  • internetusersinIndia accessviamobiledevices Source:PennOlson
  • 59%ofIndianmobileinternet usersonlyaccesstheweb viatheirmobilephone Source:MobiThinking
  • Indianmobileinternetusers whodonothaveabankaccount: Source:MobiThinking
  • 59% Nokiasshareofthe Indianmobilemarket: Source:InMobi
  • 97% GooglesshareofIndias searchmarketin2010: Source:StatCounter.com
  • nokia mostsearchedbrand onGoogleinIndia: Source:GoogleZeitgeist2010
  • howtokiss tophowtoqueryonGoogleinIndia: Source:GoogleZeitgeist,20082010
  • SimonKemp(@eskimon) EngagementPlanner,BBHAsiaPacic simon.kemp@bbhasiapac.com.sg +6565003071