Digitalization puts electricity consumer at the centre

Jukka RuusunenPresident and CEO, Fingrid Oyj

Renewables Grid Initiative's 5th European Grid Conference, 19th November 2015, Brussels

The big picture!

source: flex project

Consumer at the centre!

"I want to make decisions concerning

pricing, services, quality of delivery,..."

Access to the market – first steps

"Hardw

are":

hourl

y mete

r

• All households in Finland by 2014• Empowerment: access to

information on consumption and costs

• Easier supplier switching• Better service from the DSO

"Software":

pricing based on

short-term

wholesale prices

• Direct link between wholesale and retail markets – "almost real time"

• Transparent pricing• Incentive to become an active

energy player• Pricing of local generation

Service platforms take this further!

Datahub promotes retail market development...

• Improve digitalization and data management

• Improve access to data• Improve customer processes• Improve efficiency • Promote competiton and lower entry

barrier - new players, new services• Promote clear roles

Video in english: https://www.youtube.com/watch?v=Q9TWaq2Gyeg

... for the benefit of the consumer! "I get support for my energy

efficiency and energy saving

actions."

"More companies are interested of

me as their customer."

"I have new products and

services available."

"It is easier to become a local

energy producer."

"It is easy to switch supplier."

Consumer owns the data

"You must guarantee security and privacy of my personal data!"

Process is important:"Finland needs a datahub and Fingrid should do it!"

Task forces

Public events

Public consultations

Customer council

Open dialogue - transparency

Broad stakeholder involvement:Retailers, DSOs, authorities

Let us regionalize!

ver. 1.2013

ver. 2.04/2016

ver. 1.02/2017

ver. 1.2019

coming

Nordic data hubs

Towards regional retail markets via innovation and co-operation - not regulation

1. Common Nordic imbalance settlement starting October 2016

2. National datahubs connect retail market data exchange between countries

Jukka Ruusunen

Towards a new power system

June 2015

Future is renewable

Power system needs flexibility

Active consumers...

... who are also producers

Fingrid Delivers. Responsibly.