Digitalization and Big Data from the John Deere Perspective · Digitalization and Big Data from the...
Transcript of Digitalization and Big Data from the John Deere Perspective · Digitalization and Big Data from the...
Digitalization and Big Data from the John Deere Perspective
Christophe Gossard, Strategic Standards Manager for Europe
Content
• Challenges for Agriculture
• Automatic Steering Systems
• Site-specific Farming
• Cloud-based Connectivity / Farming 4.0• Value Proposition & Benefits• Implementation Challenges
• Summary
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Challenges for Agriculture
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Challenges for Farming Industry
Limited Ressources Land Water Nutrients People
Population Growth Diet
Digitalization (Smart Farming)Digitalization (Smart Farming)
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Digitalization / Smart Farming
Use of modern automation and information technology to increase the productivity and efficiency of modern farming in a sustainable way with minimal impact on the environment
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Automatic Steering Systems
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Automatic Guidance Solutions
• Highly adopted by customers• Far ahead of automotive industry• Highly adopted by customers• Far ahead of automotive industry
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Site-specific Farming
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Site-specific farming (Variable rate)
• Maximize yield potential
• Improve crop quality
• Reduce amount of inputs
• Reduce environmental impact
Adaptation of the cultivation to the heterogeneity within the field (soil, landscape, microclimate)
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Site-specific Farming (Variable Rate)
• Lower investment hurdle
• Good progress in communication standards
• Availability of online sensors (weeds, biomass, nitrogen)
• New opportunities to get spatial information
• Growing number of service providers for variable rate advice
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Reasons for growing interest:
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Cloud-based Connectivity
Farming 4.0
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Cloud-based Connectivity
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7050, 7080 Forage Harvesters
R4030, R4038 4630 ,4730, 48304940 Sprayers
8030 & 8R/RT Tractors
9030 & 9R/RT Tractors
John Deere Operations Center
7760 Cotton Picker
W235 Windrower
7030 & 7R Tractors
6030 & 6R Tractors
S, T, W Series Combines
MTG in base machine since 2012 > 100.000 Ag machines with
cellular modem
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MyJohnDeere Operation Center
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Cloud-based Connectivity
Seed
Chemicals
Weather
Consultants
Food
Processors
Food Retailers
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Value Proposition & Benefits
• Company• Dealer• Customer
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Company Benefits
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Business question:
• Which engine is optimal for 4630 Sprayer?
• Choice between 4.5l or 6.8l
• Telematics showed customer usage.
Selection of 4.5l engine.$1.2 M saving
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Dealer Benefits
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• Preventive Maintenance Planning Uptime is critical
• Uploading controller software updates without visiting the machine
• New value added service offerings:
Remote DisplayAccess
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Benefits for Contractors
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Benefits for Farmers
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“What my machines collect will be on MyJohnDeere.com …”
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Benefits for Farmers
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Implementation Challenges
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Implementation Challenges
• Data privacy and data security laws
• Building customer trust
• Big data hosting
• User interface and ease of use
• Partnering with companies in the value chain
• Standardization of interfaces (API)
• Business model changeo From products to solutions
o From sales to services
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Summary
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Summary
• Digitalization in agriculture will play a key role to address the needs for food of our growing population in a sustainable way.
• We are already in the middle of the digitalization of Agricultural machinery.
• More and more players provide services and offer big data based prescriptions. This will foster the adoption of smart farming.
• Smart Farming can only be successful with cloud-based seamless data exchange and partnering of the companies in the value chain.
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Questions?Questions?