Digitale kundeoplevelser den 29. januar 2015 - Karen Bender, CPH Lufthavn
Digitale kundeoplevelser den 29. januar 2015 - Anne Lise Kjaer, Kjaer Global
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Transcript of Digitale kundeoplevelser den 29. januar 2015 - Anne Lise Kjaer, Kjaer Global
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01_2015 | HUSET MARKETING | DIGITAL CREATIVITY | ©KJAERGLOBAL 01_2015 | HUSET MARKETING | DIGITAL CREATIVITY | ©KJAERGLOBAL
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Screenshot: H
uman Face of B
ig Data B
ook
NAVIGATING IN THE SMART SOCIETY Meet Tomorrow’s Global Citizens
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01_2015 | HUSET MARKETING | DIGITAL CREATIVITY | ©KJAERGLOBAL
Family Holiday in Norway - Photo: Harald Brekke
Hyper-connectivity and over-consumption Mindfulness and meaningful experiences
BALANCING COMPLEXITY
San Francisco Museum of Modern Art - Rendering: Snøhetta
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01_2015 | HUSET MARKETING | DIGITAL CREATIVITY | ©KJAERGLOBAL
Photo: School of Life London
Talkhouse Coffee – Source: Brain’s Coffee Spot
THE CAPITAL ‘P’ IN LEADERSHIP IS PURPOSE
Organisations need to rethink why they exist and why people should engage with them
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01_2015 | HUSET MARKETING | DIGITAL CREATIVITY | ©KJAERGLOBAL
THE 4P BUSINESS MODEL
Engaging with People and Planet – with a Purposeful ethos to match – leads to better performance
RIGHT (Intuition & Vision = The Possibilist)
LEFT (Facts & Logic = The Pragmatist)
Whole Brain Thinking Model – Kjaer Global ©
1. SCIENTIFIC (Profit)
2. SOCIAL (People)
3. EMOTIONAL (Planet)
4. SPIRITUAL (Purpose) 2. SOCIAL
3. EMOTIONAL 4. SPIRITUAL
1. SCIENTIFIC
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01_2015 | HUSET MARKETING | DIGITAL CREATIVITY | ©KJAERGLOBAL
4. SPIRITU
AL
3. EMO
TION
AL
2. SOC
IAL
1. SCIEN
TIFIC
Foodie Culture Health = Wealth Good Cause
Work/LifeBalance
BrandEngagement
Glocalisation PublicPolicies
Green Growth
ClimateChange
Hyper Urbanisation
CulturalConsumption
InclusiveDesign
TheReal Thing
IntelligentReduction
Smart Living
RisingEconomies
Happiness HuntingThe Good LifeMindfulness
SocialCapital
QUALITY OF LIFE
No AgeSociety
Free-RangeParents
5HGH¿QHGFamilies
Digital Natives
Female Factor
Global Citizens
Active Leisure
Education 4.0
CleanTech
CloudIntelligence
The Global Brain
DialogueDriven
The Big Society
ThinkingCities
BioRevolution
Creative Class
BetapreneurshipCollaborativeCommunities
InnovationHubs
HealthChallenges
CrowdedPlanet
Bio Diversity
Turbulent Markets
Considered Consumption
ResourceShortage
One PlanetLiving
Radical Openness
Purpose DrivenLeadership
Soft Power
Lifelong Learning
AuthenticStorytelling
UNIVERSAL AWARENESS
WELLBEING LIFESTYLE CHOICES & CONSUMPTION A BETTER WORLD
ORGANISATIONS
ENVIRONMENTPOLITICS & LEGISLATIONSECONOMICS TECHNOLOGY
COMMUNICATION SOCIAL STRUCTURES
NewModels
Enoughism
TREND ATLAS 2030+TREND ATLAS 2030+
2. SOCIAL 3. EMOTIONAL
4. SPIRITUAL 1. SCIENTIFIC
UNIVERSAL VALUES
CARING ORGANISATIONS
MEANINGFUL EXPERIENCES
POLITICS & LEGISLATIONS ENVIRONMENT
A BETTER WORLD
QUALITY OF LIFE
TECHNOLOGY ECONOMIC DRIVERS
PATCHWORK SOCIETY MULTI-CHANNEL COMMUNICATION
POSITIVE WELLBEING
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01_2015 | HUSET MARKETING | DIGITAL CREATIVITY | ©KJAERGLOBAL
GLOBAL SOCIETY DRIVERS
* RADICAL OPENNESS
* DIGITAL TRANSFORMATION
* URBANISATION * SMART LIVING
* GLOBAL CITIZENS
* BETAPRENEURSHIP
* SOCIAL CAPITAL * THE GOOD LIFE
2. SOCIAL 3. EMOTIONAL
4. SPIRITUAL 1. SCIENTIFIC
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01_2015 | HUSET MARKETING | DIGITAL CREATIVITY | ©KJAERGLOBAL
RADICAL OPENNESS - Total Transparency & Reputation Management
Companies are well-placed to make a positive difference to people’s lives when they are transparent
GE finalist - Best Fortune 500 Brand on Social Media 2014
beyondtransparency.org
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01_2015 | HUSET MARKETING | DIGITAL CREATIVITY | ©KJAERGLOBAL
DIGITAL TRANSFORMATION - Easy Access & Multi-Channel
Tesco Home Plus IKEA Augmented Reality App
Digital transformation is not a destination but a journey in which technology is key to high performance Accenture Info graphic: Digital Transformation
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01_2015 | HUSET MARKETING | DIGITAL CREATIVITY | ©KJAERGLOBAL
Cities are living, ‘intelligent systems’ fostering new behaviours, alliances and communities as they grow
URBANISATION - Mega Cities & Real-time Solutions Citymapper Best App 2014
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01_2015 | HUSET MARKETING | DIGITAL CREATIVITY | ©KJAERGLOBAL
Electrolux SmartPlate
Nest.com
Smart technology will drive a better future, inviting people and businesses to collaborate for mutual benefit
SMART LIVING - Internet of Everything (IoE) & Meaningful Analytics
Concept iWatch
Google Glass
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01_2015 | HUSET MARKETING | DIGITAL CREATIVITY | ©KJAERGLOBAL
GLOBAL CITIZENS - Hyper Mobility & Talent Rally
The right talent is the most critical factor to innovation and business growth according to 97% of CEOs
1985-2010 GLOBAL WORKFORCE 2.0
2010-2020 GLOBAL WORKFORCE 3.0
Source: Global Talent Rally, CIFS, 2010
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01_2015 | HUSET MARKETING | DIGITAL CREATIVITY | ©KJAERGLOBAL
BETAPRENEURSHIP - Disruptive Innovation & Creative Communities
Entrepreneurship is key to personal autonomy, the welfare state, jobs, innovation and competitiveness www.ifixit.com
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01_2015 | HUSET MARKETING | DIGITAL CREATIVITY | ©KJAERGLOBAL
Increasingly, design briefs and innovation concepts will evolve around new models incorporating the 4Ps
SOCIAL CAPITAL – Circular Economy & Sharing Communities
Source: thegreatrecovery.com 2013
Photo: Towards a Sharing economy: Collaborative Consumption , Published UK 2011
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01_2015 | HUSET MARKETING | DIGITAL CREATIVITY | ©KJAERGLOBAL
THE GOOD LIFE - Betterness & Authentic Storytelling Photo: The School of Life London
As we redefine ‘Quality of Life’, the conventional way of measuring success is being challenged
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01_2015 | HUSET MARKETING | DIGITAL CREATIVITY | ©KJAERGLOBAL
CONNECTING THE DOTS
‘ME’ Drivers
‘WE’ Drivers GLOBAL SUSTAINERS
INCLUSIVE VISIONARIES
CREATIVE COLLABORATORS
TECHNOLOGY OPTIMISERS
THE 4Ps
Mindset Map 2014 © Kjaer Global
People Planet Profit Purpose
ENGAGEMENT The Good Life
TRUST Radical Openness
Emotional Touch Points Rational Touch Points
MOBILITY Global Citizens
COLLABORATION Urbanisation
MULTI-CHANNEL Digital Transformation
ACCESS Smart Living
DISRUPTION Betapreneurship
COMMUNITY Social Capital
TRUST Radical Openness
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01_2015 | HUSET MARKETING | DIGITAL CREATIVITY | ©KJAERGLOBAL
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CONCLUSION
Developing future concepts that offer meaning and value – at every level – is key to success in the 21st century >>> 01_2015 | HUSET MARKETING | DIGITAL CREATIVITY | ©KJAERGLOBAL
Photo: IBM Smarter Cities campaign by Ogilvy
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01_2015 | HUSET MARKETING | DIGITAL CREATIVITY | ©KJAERGLOBAL
PLAN THE FUTURE - BOOK A LONDON WORKSHOP kjær GLOBAL
THE BOOK EXPLORES - Key trend forecasting methods
- How to spot trends
- Using a Trend Toolkit
- How to create your own Trend Atlas
- Major trends to 2030+
- Future scenarios & tomorrow’s people
- Trend Management in action
- Industry case studies