Digital Workplace / ChangeGroup

ChangeGroup Flæsketorvet 68 DK-1711 København V

Telefon: +45 3332 7778 [email protected] www.changegroup.dk

DIGITAL WORKPLACE & MOBILITY

The (Digital) Workplace of

the Future

The Maersk Group is a conglomerate of worldwide businesses established in 1904 headquartered in Copenhagen, Denmark.

Core focus is on:Shipping, Oil and Gas

89,000 employees935 offices

130 countries

2014 revenue:USD 47.6 billion

Change and Transition towards a

Digital Workplace

Constant Care

What is a Digital Workplace

Is this really a

new thing?

Manage Stakeholders

Before anything else, preparation is the key to success

Alexander Graham Bell

Thank You

[email protected]

lovgret

Presentation for ChangeGroup 150416

Mobility Trends & Strategy

Jacob Gliemann Larsen

Mobility Consultant



Definition of Mobility

Devices

Apps

Anywhere


1.  Market Trends

2.  Business Trends

3.  Business Case

Mobility Trends


Market Trends

15% 13% 12% 9%

5% 8% 11% 16%

79% 79% 77% 74%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2012 2013 2014 2017

Forecast of Device Shipment by Segment by Gartner

PC (Desk-‐Based and Notebook) Tablet Mobile Phone


Device Segmentation

Android 76%

iOS 20%

Windows 3%

Other 1%

Market Share 14Q4

Android iOS Windows Other

Source: MacRumors, February 24, 2015


Device Segmentation - DK

Android 20%

iOS 70%

Windows 5%

Other 5%

Market Share 14Q4

Android iOS Windows Other


Business Trends Nexus advantages

Make your experience based on relevant

informaUon

Integrated services to enrich your experience

Nexus

Share the experience, Allow collaboraUon and enable spontaneity

Personalized: smart choice for me, EffecUveness


Business Trends Top most important mobility projects in the enterprises: 1.  Which devices should we support?

2.  How do we secure our business data?

3.  How can we mobilize existing services?

4.  How can we go “Mobile First”?


Business Case Mobility is in general not different from any other BC’s. Drivers: 1.  Save by making the best employees more efficient

2.  Increase capacity by making employees more efficient

3.  Open new market opportunities

BUT as it is with emerging technologies and gadgets, there is one other major driver:

Why have they got one when I don’t?


Business Case - Example

•  Company owned iPhone and iPad (cost est. < 10,000DKK/person) –  iPhone and/or iPad –  Services, Apps, and Accessories

•  Expected employee productivity gain –  15 min extra work-related activities every day

•  Company value of productivity gain –  ~4320 DKK/month

ROI within 2-3 months!


Business Case – The rest

Mobility is very personal = what’s in it for me

•  If you don’t give me access to facebook, then I bring my own! •  If you don’t give me nice tools, I will work somewhere else! •  Give me good tools, and I will use them – or I will BYOA! •  I will use what I need to do my job efficiently – that is what you want

right? Recommendation:

Since devices change fast a ROI must be within 6 months


Mobile Strategy

Your name here

1.  What is a mobile strategy?

2.  When to get one

3.  Do’s and don’t’s

4.  A strategy case


What is a Mobile Strategy? Again - Mobility is in general not different from any strategy: 1.  Deliver your products on your customers premises

2.  Create a good working environment for your employees

3.  Combine 1 + 2 in the most (cost) efficient way

It takes courage to make a mobile strategy, and you are never 100% sure it will work. Therefore don’t make 5 year plans! Example: Endomondo has a 3-6 months roadmap


When to make a strategy Guess what the answer is: ?


Do’s •  Start now and embrace the

technology – it will not go away!

•  Make it agile and don’t waste time being too sure!

•  Look at what your customers do and what your employees do!

•  Start with the simple stuff and learn as you go along

•  Think Mobile First!


Don’t’s

•  Forbid the use of the technology before you know what to do

•  Focus on security as priority no. 1

•  Continue to use the old platforms just a little bit more


A strategy case - ICA ICA has build an advanced mobile strategy. Most companies only touch a subset of this.

So a mobile strategy is just like any other IT strategy!


Jacob Gliemann Larsen

Mobility Consultant

Thank You


ChangeGroup Flæsketorvet 68 DK-1711 København V

Telefon: +45 3332 7778 [email protected] www.changegroup.dk

KONTAKTOPLYSNINGER

ChangeGroup Flæsketorvet 68 DK-1711 København V Telefon: +45 3332 7778

www.changegroup.dk

Mobil:

Marketingskonsulent

+45 3116 7308 [email protected]

Ralf J. Hollander

Digital Workplace / ChangeGroup

Business

Transcript of Digital Workplace / ChangeGroup