Digital Winners 2014: Kjersti Sortland, Budstikka

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The local paper`s way to a larger audience The newsroom is going to increase quantity and quality – at the same time

Transcript of Digital Winners 2014: Kjersti Sortland, Budstikka

Page 1: Digital Winners 2014: Kjersti Sortland, Budstikka

The local paper`s way to a larger audience

The newsroom is going to increase quantity and quality – at the same time

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LOVE ME. THIS WAY. 56 042 shared the love story in social media

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One weekend – three drink-and-drive accidents

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Nice speed of innovation! 3 days from idea to launch of a new service

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Low-key launch - the audience will help you improve

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«STORY OF THE MONTH» in Journalisten

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http://www.budstikka.no/nyheter/her-er-de-skjulte-skole-forskjellene-politikerne-i-berum-ikke-snakker-om-1.8037849

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NOT IN OUR BACK YARD

Basic, quality reporting never goes out of style Digital or print: a customer choice

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«Journalism within eyesight» write about «the itches» and taboos in ordinary peoples lives

44 600 local readers, an ordinary Monday We wrote – very concretely - about «The Elephant in the room»

We look for young heroes This time: criticizing adult behavior

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FRONT PAGES ARE IMPORTANT – they are brand builders, part of digital growth

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- going digital, also by developing commercial services

- National leads generating service

2014: - 1 million users in Norway - income growth over 80 % - and with a healthy profit..

-Job portal for young people (15-25)

2014: - 16 000 registered local profiles

- Potential as a national service? - Start up