Digital Winners 2013: Aleksander stensby
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Transcript of Digital Winners 2013: Aleksander stensby
Social Intelligence and Analytics for
Consumer Brands
Aleksander M. Stensby
COO & Co-founder
Integrasco
Page 2
1,150,000,000+
500,000,000+
500,000,000+
238,000,000+
130m+
70m+
The ability to capture, interpret, and act in real time based on
signals from social media in the context of other enterprise data
will become a tremendous competitive advantage over time. Altimeter Group
360°
CRM data
Market data
.com Company Blog
Operator data
Internal comms
Survey data
4
Locate where people are talking about you …
Measurement…
???
??? ???
???
??? ???
iPhone announced
iPhone released
iPhone 3G
announced
and released
iPhone 3GS
announced
and released
iPhone 4
announced
and released
iPhone 4S
announced
and released
iPhone 5
announced
and released iPhone 5s / 5c
announced
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telenor
telenor
telenor NOT arena
telenor VS chess
htc
((htc) OR ((htc OR subject:htc) AND (content:"mozart" OR subject:"mozart")) OR (( ((htc OR subject:htc) AND
(content_exact:"pro 7" OR subject_exact:"pro 7") ) OR ((htc OR subject:htc) AND (content_exact:"7 pro" OR
subject_exact:"7 pro") ) OR ("htc arrive" OR subject:"htc arrive") )) OR ((htc OR subject:htc) AND
(content:"surround" OR subject:"surround") ) OR (( ( (htc OR subject:htc) AND (trophy OR spark OR
subject:(trophy OR spark)) ) OR trophy7 OR 7trophy OR "trophy 7" OR "7 trophy" OR subject:(trophy7 OR 7trop
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Collect, analyse and filter data…
…and with intelligence
…make strategic and tactical decisions
Thank You