1. Digital Video: Powerful Today, Explosive Tomorrow | @lindsay_moore September 19, 2013 Lindsay Moore | Senior Digital Marketing Strategist | @lindsay_moore Mid-Atlantic Marketing Summit 2013 Digital Video: Powerful Today, Explosive Tomorrow

2. Digital Video: Powerful Today, Explosive Tomorrow | @lindsay_moore Digital Video Consumption Trends Digital Video Marketing & Advertising Trends 2013: The Year Digital Video Became Social 5 Key Strategies for Success Agenda 3. Digital Video: Powerful Today, Explosive Tomorrow | @lindsay_moore Digital Video Consumption Trends 4. Digital Video: Powerful Today, Explosive Tomorrow | @lindsay_moore Digital Video Marketing & Advertising Trends 5. Digital Video: Powerful Today, Explosive Tomorrow | @lindsay_moore 2013: The Year Digital Video Became Social Launched October 2010 Owned by Facebook 15 seconds 150 million active users 5 million videos posted in first 24 hours Launched January 2013 Owned by Twitter 6 seconds 40 million registered users 5 vines shared every second on Twitter Video ad service planned for fall 2013 launch 15 seconds or less $2 million per day 6. Digital Video: Powerful Today, Explosive Tomorrow | @lindsay_moore 5 Key Strategies for Success Consider your business goals & decision making process Remember your audience and consumer behaviors Create new videos instead of repurposing Make your videos interactive Know your channels 1 2 3 4 5 7. Digital Video: Powerful Today, Explosive Tomorrow | @lindsay_moore Consider Your Business Goals & Decision Making Process Storytelling Branding Direct Response 30 second videos convey complex messages 15 second videos give you better breakthrough 8. Digital Video: Powerful Today, Explosive Tomorrow | @lindsay_moore Remember your Audience and Consumer Behaviors Most customers prefer short videos Videos and video ads viewed on tablets grab viewers attention and get higher CTRs since tablets are highly personal devices Most video ads are viewed in primetime, with 49% of all ads watched between Thursday and Saturday, and highest ad completion rates on weekends Engage early to break through the clutter 9. Digital Video: Powerful Today, Explosive Tomorrow | @lindsay_moore Create New Videos Instead of Repurposing Its about more than repurposing a 30-second TV spot Create videos specifically designed to meet your goals Made for web video creative outperforms repurposed video in terms of aided brand awareness, message association, brand favorability, and purchase intent 10. Digital Video: Powerful Today, Explosive Tomorrow | @lindsay_moore Make Your Videos Interactive The share of video ads that are interactive has doubled from last year Interactive features allow audiences to interact with your ads right in place without clicking through to a landing page Tailor interactive features to high consideration or low consideration products 11. Digital Video: Powerful Today, Explosive Tomorrow | @lindsay_moore Know Your Channels Vines brevity inspires creativity for new product features, how-to videos, event invitations, teaser videos Instagram filters and editing features allow for promotional campaigns, video series, commercial style videos Video ad calls to action should inspire activities that meet goals 12. Digital Video: Powerful Today, Explosive Tomorrow | @lindsay_moore Digital video consumption is high and increasing Digital video is a must have for marketers and advertisers 2013 was the year video became social 5 key things to keep in mind for success in 2013 and beyond Consider your business goals and decision making process Remember your audience and consumer behaviors Create new videos instead of repurposing Make your videos interactive Know your channels Recap