Digital Twins Enable Time Travel Final 100715
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Transcript of Digital Twins Enable Time Travel Final 100715
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TRUSTED ADVISORS TO HEALTHCARE AND LIFE SCIENCE EXECUTIVES
2015 Axendia, Inc. 1
INTRODUCTION
If you had a time machine, would you rather take a peek in to the future or change something in the past? If you could build a digital twin that enabled time travel, would you? The theme of this year’s Siemens Industry Analyst Conference was Realizing Innovation.
Virtualization and digitalization capabilities throughout the product lifecycle are giving industry
the opportunity to do something new – time travel.
The opening Keynote delivered by Dr. Horst Kayser, Siemens Chief Strategy Officer, stressed
that digitalization creates value by combining the physical and virtual words throughout the
value chain. The result of that combination is the creation of a digital twin of products,
processes or facilities. While some life sciences companies have embraced the digital twin
concept (see Medical Experiments on Your Digital Twin), other industries including automotive,
aerospace and consumer electronics have already gained the ability to travel back in time using
real world data to simulate a failure or conduct a root cause analysis with actual production
data; thereby shifting from CACA to PACA. Conversely, they can travel into the future to make
process and product adjustments that improve quality.
Chuck Grindstaff, President and CEO for Siemens PLM Software, noted that product innovation
has resulted in smarter products that are more complex today than even five years ago: a
smart watch requires 12,000,000 lines of code. Yet the market window for those products is
increasingly shrinking. This leaves companies with less time to develop new models or future
models of current products. To support this shift, Siemens has built a Smart Innovation
Portfolio that focuses are four key areas: Engaged Users, Intelligent Models, Realized Products
and Adaptive Systems.
Engaged Users – Right Information. Right Time. Right Context.
Intelligent Models - Knowing what they are and how they’re made.
Realized Products - Virtual products. Real Products.
Adaptive Systems – Easy deployment today. Flexibility for tomorrow.
SIEMENS INDUSTRY ANALYST CONFERENCE 2015 DIGITAL TWINS ENABLE TIME TRAVEL By Sandra K. Rodriguez, Research Associate
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TRUSTED ADVISORS TO HEALTHCARE AND LIFE SCIENCE EXECUTIVES
2015 Axendia, Inc. 2
WHEN TWO WORLDS COLLIDE: THE FORMATION OF THE DIGITIAL INDUSTRIAL
REVOLUTION
To combine the physical and virtual worlds, the Smart Innovation Portfolio needed to
leverage:
The right skill sets: 28,800 researchers; 220 data scientists; 17,500 software
engineers; 150 R&D locations.
Creativity: 30 patent first filings per day; 60,000 patents held; 1,000 research
partnerships launched annually.
Siemens executives pointed out that in roughly four years, there will be five times as many
connected devices as connected people. Machine generated data is estimated to hit 18
Zettabytes via 20 billion devices. Industry can benefit from this exponential increase in
areas such as service optimization and increased plant security, i.e., more things watching
more people.
Zvi Feuer’s presentation on Digital Manufacturing began with words of caution. Businesses
will either be disrupted or they can be the disruptors. Mr. Feuer referenced disruptive
technologies such as:
3D Printing / Additive
Manufacturing Technology
Advanced Robotics
Big Data Analytics
Cloud Technologies
Crowd Sourcing
Cyber Security
Internet of Things
Simulation and Digital Twins
Mr. Feuer put forth a model to enable time travel. First companies must accurately map
and represent their real world and then simulate it. Siemens PLM software aims to permit
time travel by delivering the digital twin of the production system lifecycle so customers
can achieve the next level of manufacturing innovation.
By building a digital twin of a physical production system, companies can simulate how
changes using actual OEE data affect the system’s future performance. In turn, the digital
twin enables time travel for predictive and preventative decision making.
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TRUSTED ADVISORS TO HEALTHCARE AND LIFE SCIENCE EXECUTIVES
2015 Axendia, Inc. 3
SYSTEM-BASED ENGINEERING AND QUALIFICATION – FROM CONCEPT TO REALITY
Dr. Jan Leuridan, SVP of Siemens STS (Simulation and Test Solutions) Business Segment
presented the thought-provoking concept of doing virtual commissioning using the
example of systems, sub-systems and components. First companies must adopt system
driven product development. General Motors has already standardized on model-based
systems engineering. This approach has led to shorter development times and the ability to
explore how different control algorithms or a particular calibration might work on multiple
architectures without having those architectures available. This opens the door to virtual
qualification at the system, sub-system or component level. Information gathered and
tested at each level can be reused during the qualification process.
CUSTOMER PRESENTATIONS
KONECRANES
Konecranes, a company with maintenance contracts covering more than 450,000 pieces of equipment of
different makes, realized the benefits of time travel through its Industrial Internet Initiative. Juha
Pankakoski, Chief Digital Office and CIO at Konecranes, described how intelligent machines are not only
aware of their condition, but are networked for real-time visibility for enhanced safety and productivity.
Pankakoski also pointed out the industrial internet is not actually the Internet of Things but the IoD
(Internet of Data) and data is the new oil. However on its own, data is just a four letter word that
requires an adjective -- it needs to be Meaningful Data. By investing early and heavily in the industrial -
internet, the meaningful type of data Konecranes is able to share with its customers includes:
Your crane did 28 starts and stops today, moved 427 meters, and lifted 87.3 tons.
You consumed wearable parts in your crane for 201 minutes.
Your hoisting brake has less than 10% of its expected life remaining.
Based on present usage, you have less than 2 weeks before the brake needs to be changed.
Konecranes service technician will change your brake next week Friday, when you have a
scheduled production break.
By training your operators on 2nd shift not to use emergency brake for operations, you could
extend your crane life by 30%.
To develop this type of feedback, the company combined big data with reliability analysis and
simulations. Time travel into the future paid off as equipment predictability was enhanced further than
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TRUSTED ADVISORS TO HEALTHCARE AND LIFE SCIENCE EXECUTIVES
2015 Axendia, Inc. 4
previously thought possible. This resulted in carrying less spare parts for routine maintenance and
making data driven decisions when scheduling maintenance service calls.
DELL
The customer presentation from Dell focused on its biggest challenge: Time. With the support of big
data analytics, Dell was able to take billions of data points, discover key relationships and extract
predictive insights. Dell’s unified data model starts with the following sources: manufacturers, assembly
operations, supply hubs, customer information and repair centers. The type of data input includes:
customer data and call logs, failure analysis, returns and repair, part replacements and product
assembly. The resulting output is: fewer dispatches by linking commonly dispatched parts, close
problems detected across the supply chain faster, optimize test process through data mining and push
solutions to the customer before the problem happens.
Through the current use of predictive analytics in Dell’s support and customer environment, problems
are identified, researched, solutions tested and implemented. This is not the only scenario where Dell
saved time. To demonstrate “analytics at the speed of thought” an issue was identified and isolated
within 3 hours rather than 3 days, when 2 out of 6 demo unit LCDs began flickering at the recent launch
of Dell XPS13. Through the use of its technology, Dell was able to compress the time it takes to address
root causes of issues from days to hours, improving customer satisfaction while improving product
quality and reducing costs.
AMWAY
Amway’s presentation revolved around a not-so-unique business challenge that companies are still
facing: unconnected, paper-based systems. As a result, Amway lacked a data structure to realize the
benefits of functioning as a digital enterprise. Life science and consumer products companies face
similar challenges: supply chain disruptions, regulatory pain points and risks associated with events,
recalls or contaminations. The initial focus of the project was on 5 select PLM capabilities: compliance,
formulation, specification, systems integration and product data. By weaving a digital thread through
its product content, the end result was what it refers to as a “single source of truth” for its employees.
What Amway employees also saved was time.
CONCLUSION
Einstein’s “twin paradox” states that a twin traveling close to the speed of light will age
more slowly that the twin remaining stationary. Digital twins are enabling companies to
achieve time travel to improve product quality, increase reliability and lower costs.
From understanding the overall impact of a design change to a product, to real-time
visualization of equipment condition monitoring, companies that have already begun
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TRUSTED ADVISORS TO HEALTHCARE AND LIFE SCIENCE EXECUTIVES
2015 Axendia, Inc. 5
weaving a digital thread through their lines of business will continue to gain a competitive
advantage. There is no denying the digital revolution is knocking on factory doors around
the globe.
Siemens’s virtualization and digitalization capabilities provide the tools industry needs to
create digital twins which can enable time travel leading to predictive and preventative
decision making. This technology will allow for issues to be addressed in both the future
and past digital realms thereby driving improved quality in the real world.
Companies must remember the best time to plant a tree was twenty years ago. The next best time is today.
The opinions and analysis expressed in this research reflect the judgment of Axendia at the time of publication and are subject to change without notice. Information contained in this document is current as of publication date. Information cited is not warranted by Axendia but has been obtained through a valid research methodology. This document is not intended to endorse any company or product and should not be attributed as such.
About Axendia: Axendia, Inc. is a leading trusted advisor to the Life-Science and Healthcare industries. We provide trusted counsel to industry stakeholders on Business, Regulatory and Technology issues. For more information, visit www.axendia.com or contact us at [email protected]
Read Axendia’s blog: Life-Science Panorama at http://LSP.axendia.com
Follow us on Twitter at twitter.com/axendia and LinkedIn at linkedin.com/company/axendia-inc.
© 2015 Axendia, Inc. All Rights Reserved. This publication is copyrighted by Axendia Inc. and protected by United States copyright laws and international treaties. This document may not be reproduced or posted on another web site beyond the sponsors’ without pr ior written consent from Axendia. Unauthorized reproduction of this publication or any portion of it by other parties may result in severe civil and criminal penalties, and will be prosecuted to the maximum extent necessary to protect the rights of the publisher.
Published OCTOBER 2015