Digital TV World Summit Brochure

Digital TV World Summit is the ONLY global event to exclusively bring together thebusiness leaders across cable, satellite, IPTV, DTT, mobile and online to define digitalTV for post-crisis times:

Listen to the international CxO experts on which business modelsare driving revenues

Understand how pan-regional players are devising strategies for market expansion and opportunity

Discover how IPTV, Satellite, Cable and DTT are battling it out for subscribers and who is winning the platform wars

Gain the best market know-how about digital switchover fromlead digital markets

Understand how international TV players are coping with the challengesof the global economic recession and consolidation

Listen to the lead TV channels and producers outline their approach to different markets and assess what personalised content is proving popular

Media Partners: Official Media Partner:

REGISTRATION HOTLINE+44(0)20 7017 5506

Produced by:

www.digitaltvworldsummit.com

Informa Telecoms & Media is part of Informa Plc which is quoted on the London Stock Exchange under the Media section and has offices in: • Australia • Austria • Brazil • Belgium • Dubai • France • Germany • Hong Kong • India• Malaysia • Netherlands • Norway • Singapore • Spain • Sweden • Switzerland • United Kingdom • USA

Endorsed by:

Associate Sponsor Badge and Lanyard Sponsor

Sponsors:

Meet and Network withDigital TV CxO Visionaries

Christopher Marcich,President and ManagingDirector, EMEA Operations,MPAA, US

Roma Khana,President, NBC UniversalGlobal Networks, US

Beat Knecht,CEO,Zattoo Inc., US

Jim Ryan,MD Strategy andCorporate Development,Liberty Global

Puneet Garg,General Manager, IPTV,Bharti Airtel

Michel Messina,Multimedia Content Director,Telefonica Cable,Spain

Sean Cohan, SVPAETN International

Per Norman,CEO, Boxer,

Sweden

Carolyn Fairbairn,Group Director

of Developmentand Strategy, ITV, UK

David Scott,CEO, Digital UK

Darren Childs,Managing Director,

BBC Worldwide Channels

Romain Bausch,President and CEO, SES

George Jeffrey,President, National

Geographic Channels, UK

Dawn McCall,Former President,

Discovery NetworksInternational, US

17th - 18th November 2009, Radisson Blu Portman, London

The Global IndustryForum for Digital TV:Securing a CompetitiveEdge in a ConvergentMarketplace

5th Annual

The Senior Decision Maker Event! Previously The European Media Leaders Summit

Digital TV Group

Includes the

Euro50 Awards

Digital TV 2 15/8/09 5:02 pm

Dinner 17th November 2009

's

“Excellent overview of current topics and a great chance to meet with colleagues and discuss further. Top notch organisation” [Sony Pictures Television International]

NEW!Join us on LinkedIn!

Stay up-to-date with industry and conference developments by joining our DigitalTV community. Sign-up for daily or weekly digest emails straight to your inbox,bringing networking opportunities and targeted news directly to you.

www.digitaltvworldsummit.com/linkedingroup

Understand the New Impact of Convergence in a ConsolidatingDigital TV Global Market Place at the Lead 5th Annual Event:Digital TV World Summit 2009

This November 2009 Informa Telecoms and Media continues its strong tradition of delivering high-qualityspeakers, topical debate and unrivalled networking opportunities at the Digital TV World Summit, 17th-18th November, London. Following on from the fantastic success of our previous Media Leaders Seriesthis world summit focuses on the strategies necessary for content, broadcast players and platforms tocome out of the economic recession with a sustainable and successful digital road map in a consolidatingglobal market place. Unprecedented under one roof - the global leaders in Digital TV by both geographicstretch and technological innovation will be present, debating and answering your questions: What is thebenefit of operating in multiple markets and tailoring content; what is the role of advertising and protectingad revenues; what is the need for added VAS to increase ARPU; what is the impact of digital switchover;what is the increase in competition from new platforms?

From the organisers of Digital Switchover Strategies and Digital TV Central and Eastern Europe, we bringyou CxO visionary speakers from the highest levels at NBC Universal, Discovery Networks, BBCWorldwide, M Net, Chungwa Telecom and many more. We look forward to welcoming you in Novemberfor the conference and Euro 50 gala awards dinner, setting the benchmarks for the next generation ofdigital viewing. Please also join our online discussion group now for exclusive digital TV news and updatesin the lead up to the event.

Top 5 Reasons Why Digital TV World Summitis the must attend event for anyone involvedwith the Global TV market in 2009:1. The only event focused on a truly global Digital TV industry;

Europe, Africa, Asia, North America all covered including top growth markets and featuring the lead mature market decision makers. (Over 140 attendees from 22 different countries convened at our CEE series event in Krakow earlier this year)

2. Our world summit agenda delivers insights on the whole TV ecosystem: all operators and service providers (satellite, cable, IPTV, DTT and fibre), regulators, investors, vendors, consultants and more. A focused investment opportunities session will help you identify who your key partners are to help you profit in the future and what the potential pitfalls are in this next stage of digital TV expansion.

3. Digital TV World Summit has an un-paralleled speaker panel compared to other events - exclusive CxO level deliveries and competitor CEOs never before seen in the same room!

4. It is THE Senior Decision Makers Event! You are guaranteed to network face-to-face with over 80% Director and above levelparticipation (including over 44% C and Board level participation)from 55% channel content owner and platform operator sectors

5. An event packed with networking and learning opportunities with a wide choice of sessions across two days: keynote interviews, panel discussions, case studies and expert opinion as well as networking breaks and lunches, drinks and an evening networking awards dinner

Testimonials:What our previous attendees from the Digital TV Series say…

“Excellent and very professional”[Pace]

“A very well organized event and I am looking forward to returningnext year”[France Televisions]

“This is a great opportunity of meeting old friends and building new networks”[Television Industry Committee]

“Perfect”[Turner Broadcasting System Europe Ltd]

“Excellent overview of current topics and a great chance to meet with colleagues and discussfurther. Top notch organisation”[Sony Pictures Television International]

Structured speed networking sessions at the start of each day to guarantee that you meet new contacts.

Interactive discussion format to give you the opportunity to ask the questions you want to the leaders in the industry we have brought togetherfor you.

More than a Conference! Features to Facilitate Networking at the Event Include:Arrange unlimited pre-scheduled one-to-one business meetings with all the attendees. Utilising our networking tool, pre-arrange meetings to ensure your networking time is spent productively – maximising your chance of doing real business at the event.

Join us for our inaugural Euro 50 gala awards dinner for an evening of drinks, good food, excellent networking and awards presentations identifying the pioneers in digital broadcasting.A memorable evening.

www.digitaltvworldsummit.com +44 (0) 20 7017 5506 [email protected] TODAY!

Digital TV 2 15/8/09 5:02 pm

Day One – 17th November 2009

08.30 Morning Coffee and Registration

09.00 Chair Opening Remarks andSpeed NetworkingSimon Murray, Principal Analyst – Media,Informa Telecoms & Media, UK

09:15 Keynote: Global Digital TV Growth ProspectsDigital TV platform expansion plans were well under way. But how will the global economic recession impact the market? Will itcontinue to prosper as consumer markets grow in emerging countries? Or are these countries more vulnerable than established TV markets? Will switch-off deadlines be met?Simon Murray, Principal Analyst – Media,Informa Telecoms & Media, UK

09:45 Keynote: Cable’s Reaction to Multiple RivalsThe threat from telcos led to substantial cable consolidation, and then massive investment in network upgrades. So how do the cable operators see themselves now? Are they still in the TV business or does triple-play completely change the way they deal with their customers?Jim Ryan, MD Strategy and Corporate Development,Liberty Global, UK

10:15 Keynote: DTH’s Reaction to Greater CompetitionDTH was the first platform to embrace digital TV, and it enjoyed success as competitors slowly upgraded. However, its rivals now offer triple-play services with deep on-demand libraries. At theother end of the scale, DTT offers many channels for no fee andlow equipment costs. How can DTH maintain growth in this environment?Please see www.digitaltvworldsummit.com for speaker updates

10:45 Refreshments and Networking

11:15 Keynote: What Can Telcos Give to TV?Are telcos' TV activities purely limited to re-transmitting rivals’ networks or can they offer more? How much will VOD, HDTV and DVRs change the TV landscape?Michel Messina, Multimedia Content Director,Telefonica Cable, Spain

11:45 Panel Session: Triple-play – Friend or Foe for TV?Telcos and cable operators can make higher ARPU from triple-play packages, which offer limited linear TV channels and VOD potential. What does the move to triple-play mean for the TV sector? Is TV now just part of a utility service? Which new services will increase TV revenues for triple-play operators?Puneet Garg, General Manager, IPTV, Bharti Airtel, India Michel Messina, Multimedia Content Director,Telefonica Cable, Spain DaZhong Zhang, Vice President, Shanghai Media Group BesTV, China

12:45 Lunch

14:00 Keynote: Satellite OperatorHow are satellite operators coping with the ever-increasing demand for transponder capacity? How will they cope with advanced services such as HDTV? How do they see themarkets growing?Romain Bausch, President and CEO, SES,

14:30 Panel Session: Looking Beyond Subscriptions forTV RevenuesTV ARPU from subscription services is, at best, flat. Once operators have enjoyed the ARPU boost by converting subs from analogue, monthly fees don’t grow much. More and more operators are offering advanced services such as HDTV, DVRs andon-demand services. How will these services drive ARPU? Are equipment subsidies a necessary short-term expense to drive take-up?Young-Kil Suh, CEO, TU Media Corporation, South Korea Per Norman, CEO, Boxer, SwedenPlease see www.digitaltvworldsummit.com for speaker updates


15:45 Case Study: South Africa: All eyes on the Continent’s LeaderSouth Africa is Africa’s wealthiest nation and it is also at the forefront of digital TV conversion. However, the government’s attempts to encourage competition have only had limited success. Can markets with limited consumer expenditure sustain many digital TV operators?Lara Kantor, Chairperson, Digital Dzonga Advisory Council,South Africa

16:15 Panel Session: China – Where Investment is High Chinese operators have committed vast sums to constructing state-of-the-art networks, mainly without foreign investment.What can the country teach the rest of us?Moderator: Dr. Lingjie Wang, Director of Research,Cambridge 4, UK DaZhong Zhang, Vice President, Shanghai Media Group BesTV, China Please see www.digitaltvworldsummit.com for speaker updates

17:00 Panel Session: Combating Piracy in the Digital WorldPiracy is still a major problem in many countries. Does converting subscribers to digital platforms with high technical specifications end this problem or will piracy always be a major problem?Campbell Cowie, Director of Policy Development, Ofcom, UK Enzo Savarese, Committee for Infrastructure and Networks,Agcom, Italy Christopher Marcich, President and Managing Director, EMEA Operations, MPAA, USA

17:45 Close and Euro 50 Gala Awards Dinner

EURO50 GALA AWARDS DINNERThe Euro50 Awards 2009 will be presented at theDigital TV World Summit on 17th November at the end ofDay One of the conference.

The evening begins with the Euro50 Drinks Reception,bringing together speakers and delegates as well as thisyear’s invited Euro50 executives. The evening continues withthe Awards Dinner. The awards will be presented to thewinner of each of the following prestigious categories duringthe dinner:

• Industry Leader • Lifetime Achievement• Technology Leader Content Executive• Marketer of the Year • New Media Innovator• Digital TV Europe Award

For more information on the Digital TV Euro50 AwardsDinner, please contact Lydia BlackwoodTel: +44 (0) 207 017 5301 [email protected]

Send 3 Delegatesfor the Price of 2!See back page for details

“Excellent and very professional” [Pace]


Digital TV 2 15/8/09 5:02 pm

Luxembourg

“Perfect” [Turner Broadcasting System Europe Ltd]

Day Two – 18th November 2009

09.15 Chair Opening RemarksDawn McCall, Managing Partner, International Media and Entertainment Partners, US; Former President,Discovery Networks International, US

09.30 Keynote: Enhancing the Brand and Localising International ContentViewers love quality international content and respect global brands. How have international players adapted to domestic broadcasters growing in stature? What lessons can be learnt from partnering with local companies? How do foreign brands best work with governments? Roma Khana, President, NBC Universal Global Networks, US

10.00 Case Study: A&E NetworksSean Cohan, SVP AETN International,A&E Television Networks, US

10.20 Focused Case Studies, Localising Brand and Content,Followed by Q and A’sDarren Childs, Managing Director, BBC Worldwide Channels, UKGeorge Jeffrey, President, National Geographic Channels, UK


Chair: Richard Lindsay-Davies, CEO, Digital TV Group, UK

11:50 Keynote: The Benefits of Operating Networks in Multiple TerritoriesMany of the world’s major broadcasters operate in more than one territory. What are the benefits of having operations in more than one country? How do you adapt to each market?Please see www.digitaltvworldsummit.com for speaker updates

12.20 Keynote: Where to Invest Next?Digital penetration is fast reaching saturation point in many countries, so where do pioneering investors go next? Is the answer in geography or technology?Julie Linn Teigland, Partner, Strategic Growth Markets, EMEIA,Ernst and Young, UK

12:50 Lunch

14:00 Case Study: How can FTA Channels turn Digital Platforms to their Advantage?Greater channel choice means audience fragmentation, which leads to lower viewing figures for the traditional channels that, inturn, means advertisers question the cost-effectiveness of their spots. Is it all bad news for the established players or can they gain in the digital world?Carolyn Fairbairn, Group Director of Developmentand Strategy, ITV, UK

14:20 Panel Session: Advertising Opportunities in the Digital TV WorldWith many channels competing for limited advertising revenues,how can they all thrive in the long-run? Can they benefit from other revenue sources?Adam Smith, Futures Director, GroupM, UKTim Hussain, Head of Mobile/Online Advertising, BskyB, UKRory Sutherland, Vice President, Ogilvy Group, UK Jonathan Beavon, Director, Segment Marketing, NDS, UK

15:00 Case Study: Online TVDo operators need to conduct expensive network upgrades? Aren't over-the-top services enough to guarantee extra revenues?How do they monetise their online offerings? How can you protect your content?Beat Knecht, CEO, Zattoo Inc., US

15:30 Panel Session: Raising ARPU fromAdvanced ServicesConverting homes to digital can require high subscriber acquisition costs. How do operators ensure that they get payback? How can operators further increase ARPU? What’s the best way for platforms to retain subscribers? Is the DVR now the must-have consumer electronics gadget? Has HDTV finally reached its tipping point?Stuart Collingwood, VP, EMEA, Sling Media, UKSteve Smith, Managing Director, Playboy TV International, USAndreas Rudas, Executive Vice President Regional Operations and Business Development Central and Eastern Europe,RTL Group, Luxembourg


Informa Telecoms & Media is the leading provider of business intelligence and strategic marketing solutions to the global telecoms and media markets.

Driven by constant first-hand contact with the industry our 90 analysts and researchers produce a range of intelligence services including news and analytical products, in-depth market reports and datasets focused to technology, strategy and content.

Informa Telecoms & Media also organizes more than 125 annual events, attended by more than 70,000 executives. In addition to the IPTV World Series, our events cover subjects as diverse as fixed and mobile operator strategy, technology, TV, mobile music and games.

16:30 Case Study: A DTT Success StoryMany countries are yet to start their terrestrial switchover. What can they learn from countries that have already completed analogue switch-off? Which parties need to be bought onside to make it work? Will analogue cable homes convert to DTT when their operator switches signals?Per Norman, CEO, Boxer, Sweden

17:00 Panel Session: Can Switchover Deadline Datesbe met?Most governments have set the timeline for digital terrestrial switchover, but will they be met? Who needs to be involved in the process? Are subsidies or free equipment always necessary? What is the role of the public broadcaster in terrestrial switchover? What happens to the spectrum freed up after analogue switch off?David Scott, CEO, Digital UK Miha Kriseli, Deputy Director, Post and Electronic Communciations Agency of the Republic of SloveniaDenis Gursky, Digital Committee Coordinator,Television Industry Committee of Ukraine, Ukraine

17:30 Case Study: Is 2010 the Watershed Year forMobile TV?How can operators make money from mobile TV? What is the best relationship between operators and content owners? How much will consumers pay?Serge Ferre, Vice President, Strategy, Multimedia,Nokia, Belgium

18:00 Close


Digital TV 2 15/8/09 5:02 pm

SPONSORSAssociate Sponsor:

NDS - NDS supplies the security, enabling and interactive technologies which allow pay-TVoperators to deliver digital content over multiple networks to set-top boxes, Digital VideoRecorders, PCs, and mobile devices. NDS is headquartered in the UK with over 75% of ouremployees dedicated to R&D.

For more information go to: www.nds.com

SES - Based in Luxembourg, SES is the world's pre-eminent provider of satellitecommunications via a fleet of 40 satellites in 26 orbital positions.

In Europe, SES ASTRA operates a fleet of 15 satellites at five orbital positions. SES ASTRAhas been the driver of the Direct-to-Home (DTH) satellite market, which now reachesdirectly and indirectly 122 million homes in Europe.

SES AMERICOM-NEW SKIES gives SES coverage of North America, Asia, Africa and LatinAmerica through a global fleet of 25 satellites offering customers seamless global coverageand connectivity, and access to a growing global satellite network.

SES is a publicly-listed company and is listed on the Paris Euronext and the LuxembourgStock Exchange as SESG.

For more information go to: www.ses.com

Tap into this amazing business development opportunity togain contacts direct and all under one roof at the Digital TVWorld Summit – find out more about sponsoring or exhibitingat the show:

Email: [email protected] [email protected] Telephone: +44 (0)20 7017 5295 or +44 (0)20 7017 5320

“It was a fantastic event -- I was delighted to see so many participants, especially in the current turbulent environment” [Digital TV Series (CEE) Attendee 09]

Badge and Lanyard Sponsor:

Digital TVWorld Summit


UK 25%Western Europe 23%Middle East 8%Asia 7%

Americas 21%CEE 13%Africas 3%

CEO/Board 33%VP 18%MD 25%

Partner - Advertising Legal 9% Industry Research 6%Business Development 9%

Cable 11% IPTV/Telcos 15%Satellite 15%DTT 11%

Content Houses Channels 16%Networks 14%Consultancy/Lawyer 13%Infrastructure/SolutionsProviders 5%

Who You Will Meet

Whole Digital TV EcosystemSenior Decision-Makers and StrategistsTotal Global Representation

Source: Delegate Audience, Digital TV Series, 08-09

Digital TV 2 15/8/09 5:02 pm

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Digital TV 2 15/8/09 5:02 pm

Digital TV World Summit Brochure

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