Digital TV and Interactive Services

Juliano C. Dall’Antonia

CPqD/Brazil

CPqD

• Independent institution focused on innovation in the Information

and Communication Technologies (ICTs) field

• The most extensive telecommunications R&D program in Latin

America

• Solutions for telecommunications, energy, financial services,

manufacturing and public administration

• Trend alignment

• Digital Television in the public and private sectors

• Broadband universalization in the telecom sector

• Digital cities in the public management sector

• Smart grid in the electric power sector

• Bank of the Future in the financial sector

CPqD Premises

Our Team

Postgraduates 395

College Graduates 514

High School Graduates 229

Total 1.138

SBTVD Project – Brazilian context

Digital television is not a simple technical evolution from the

analog TV, but its a whole new communications platform

Models and standards for Terrestrial Digital Television should be

developed starting from the real needs of the Brazilian society

with emphasis on low cost and on interactivity as well, based on

the increase of content production and distribution aiming to

improve the national research and development efforts.

SBTVD Project

FINEP

Technical Coordination

CPqD

Finance

Development Comitee

Proposal 1

University 1.1

University 1.2

University 1.n

R&D center 1.1

Institution 1.2

Enterprise 1.n

Management Group Consultive Comitee

Proposal n

University n.1

University n.2

University n.n

R&D center n.1

Institution n.2

Enterprise n.n

• General Organization

Support for government planning and organization

Proposal of Reference Model for Terrestrial Digital

TV (deployment and commercial exploration

model)

Results integration

Services and applications development

Fields

SBTVD Project

Models and

Solutions

Risk and Viability

Assessment

Reference

Model

Political

Regulatory

Social /

Business

Technology

• CPqD methodology

Long Term Economy Analysis

Value Chain

Demand Mapping

Regulatory Policies: Updated Brazilian Status

Industrial Policy – Updated Status

Operation and Implementation Models

Models for Operation and Implementation

Brazilian Decision (June 29, 2006)

• ISDB-T with brazilian middleware (Ginga) and MPEG-4

• HDTV and SDTV

• One-seg (mobility)

• Interactivity (based on Ginga and several types of return channel)

• Simulcasting (digital channel of 6 MHz )

• Switch-off of analog channel in 2016

• After June 2013, new channels only in digital technology

• Up to four channels in each town to be used by the Federal Government

• Executive government channel

• Educational channel

• Culture channel

• Citizenship channel

• SBTVD Forum, founded in 2007, to address technical issues of ISDB-T

International

• Commercial operation on December 2, 2007, in São Paulo

CPqD Vision

• Interactive television may be the 4th killer application

• Telephony, broadcasting (TV and radio), internet, interactive digital TV

• Services and applications where TV set is the terminal

(technical platform independent)

• Broadcast, cable, satellite and IPTV

• Interactive digital TV should be understood as a disruptive

innovation

Stabilished

Business

Business

Starting point

Disruptive

business

New business

development

Displacement

area

Interactive services on digital television

• Several applications similar to internet applications

• T-gov

• T-learning

• T-commerce

• T-games

• T-CoD (content on demand)

• Special needs

• Authoring tools

• QoE (Quality of Experience) methodology

• Set top box certification methodology

• Experimental TV

• TV services on optical networks

T-CoD Education

• One of the 12 projects here in the Technology Hall (Brasil 2014

Bis Project, developed by Finep)

• Tool for the promotion and distribution of educational content

and support for local production

• One TV set per classroom

• Support to the teacher to access a vast amount of multimedia didactic

contents

• TV short movies to be shown during the classes

• Content created collaboratively and locally at each school

• Easy to use (only remote control)

• Any kind of telecommunications network can be used (broadcasting,

ADSL, Cable, Satellite and IPTV)

• Demonstration video

• http://www.youtube.com/user/ComunicacaoCPqD#p/u/0/HYhVxw1YbTU

Teacher

School

Student

T-CoD

Multimedia

Content

T-CoD Education

CPqD Digital Television Positioning

• Competence on integrating large digital TV systems R&D efforts

(nationwide)

• Digital TV channel planning methodology

• Leadership on planning, development, testing, and validation of

interactive digital TV services and applications

• Strategic Consulting

• Technological Services

• Training (Human Resources Development)

• Experience on dealing with technology, marketing, and

regulatory aspects of digital TV

• Project management certified team (PMI) with competence on

managing large, multidisciplinary and high risk projects

• Laboratories

CPqD services and offerings

Juliano Castilho Dall’Antoniajuliano@cpqd.com.br

55-19-3705-6299

Thank you