Mobile search is changing how customers navigate through the sales funnel.

out of mobile searches trigger a

follow up action (further search, store visit, phone call,

purchase, social media post)

of which happen

within an hour of the search.

Mobile search is changing how customers navigate through the sales funnel.

Percent of marketers committing budget to social media advertising

Source: eMarketer March 2014

Data from companies such

as Datalogix, Axciom, and

Epsilon help social media

exchange advertisers

retarget users who are

likely to make purchases.

ROI can

increase

4x

Conversions

rates can

increase 2x

CPAs can be

reduced by as

much as 25%

Consumers click on native ads at a similar rate as

original content.

Consumers look native ads and

editorial content for a similar

amount of time.

Red Bull sets the pace when it comes to

brand publishing, providing in-depth

articles , photos, music, and videos

about topics their consumers care

about.

Go Pro, on the other hand, takes

advantage of user-generated content to

supplement their original content.

• Markerters have to change the way they approach the messaging

and the medium. Device and platform agnostic creatives, media

planning, and measurement are the future.

• Messages have to resonate across all devices and platforms, adding

complexity to our jobs.

• The robots won’t take our jobs… but they sure will be a big help