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Digital Trends that create a Bang!

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Social Selling

Social Selling is a MUST today WHY?

• The concept of Social Selling has been on the rise for the past year

• Most global brands, SMEs and start-ups are expected to start selling their products/services via social media channels by end of the year

• If social channels leveraged correctly, can: build relationships, make better sales and measure the whole process

WHAT?If you’re engaging with your target audience via social media, whether for business development or promoting your brand, it’s social selling.

Source: https://www.msm.nl/3-social-media-trends-to-watch-in-2016/ https://www.entrepreneur.com/article/244293

Social Selling Statistics

According to LinkedIn Sales Solutions’ Report:

Source: https://business.linkedin.com/sales-solutions#!

Social sellers get better results than salespeople using more conventional methods

Get people to instantly purchase your products/services on social media…Facebook and Pinterest have already implemented a “Buy Button” to encourage e-commerce

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The All New Facebook Business Page LayoutOnly on Desktops (not mobile)

Before & After

Source: http://www.socialaccelerators.com/facebook-to-make-changes-to-business-page/#sthash.gdLMDJAE.vePi7ta5.dpbs

Larger Cover Photo&

More Prominent Call-To-Action Button

New Page Layout

Source: http://www.socialaccelerators.com/facebook-to-make-changes-to-business-page/#sthash.gdLMDJAE.vePi7ta5.dpbs

What has changed besides the top of the page?Facebook is testing a new design for Pages to make it easier for people to learn about and interact with businesses. A new panel for the tabs has been created on the left-side for easier navigation. The weekly statistics are also more illustrative and easier to absorb.

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Real-Time Streaming

The Rise of New Companies Focusing on Live Streaming Features

Livestream

Periscope

Meerkat“Prevalence of both video and smartphones have paved way for newer social platforms centred around live streaming video”

Examples of how brands are using Facebook Live

https://www.facebook.com/BuzzFeedIndia/videos/1133861933340959/

https://www.facebook.com/DunkinDonutsUS/videos/10154465505323238/

Behind-The-Scenes

Product Demos

Q&As

How Tos

Breaking News

Blab: A Rapidly Growing Live Video Platform

Source: https://blog.feedly.com/trend-report-the-rise-of-live-video-streaming/

WHAT

• Blab.im is a live video broadcasting platform for hosting, watching and joining conversations

• Cross between a talk show and a webinar

• Anyone can host their own Blab, any participant can watch and interact

• After chat wraps up, can re-watch on Blab or post on YouTube

Why Should You Use Blab?

Source: https://blog.feedly.com/trend-report-the-rise-of-live-video-streaming/

Business Benefits• Developing authentic and personalized

connection with clients• Showing rather than just telling• Answering customer concerns on the spot

TRUST & LOYALTY

WHY use it?

• Unveil new products with live demonstrations

• Conduct Q&A sessions

• Demonstrate transparency by answering tough customer questions

• Give behind-the-scenes experience of your business

• Brainstorm ideas with your audience (focus group)

• Get feedback on changes to be, or already, implemented

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Thank You