Digital Trends - July 2016

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Transcript of Digital Trends - July 2016

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Digital Trends that create a Bang!

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Social Selling

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Social Selling is a MUST today

WHY?

The concept of Social Selling has been on the rise for the past year

Most global brands, SMEs and start-ups are expected to start selling their products/services via social media channels by end of the year

If social channels leveraged correctly, can: build relationships, make better sales and measure the whole processWHAT?If youre engaging with your target audience via social media, whether for business development or promoting your brand, its social selling. Source: https://www.msm.nl/3-social-media-trends-to-watch-in-2016/ https://www.entrepreneur.com/article/244293

Social Selling Statistics

According to LinkedIn Sales Solutions Report:

Source: https://business.linkedin.com/sales-solutions#!

Social sellers get better results than salespeople using more conventional methods

Get people to instantly purchase your products/services on social mediaFacebook and Pinterest have already implemented a Buy Button to encourage e-commerce

The All New Facebook Business Page LayoutOnly on Desktops (not mobile)

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Before & After

Source: http://www.socialaccelerators.com/facebook-to-make-changes-to-business-page/#sthash.gdLMDJAE.vePi7ta5.dpbs

Larger Cover Photo&More Prominent Call-To-Action Button

New Page Layout

Source: http://www.socialaccelerators.com/facebook-to-make-changes-to-business-page/#sthash.gdLMDJAE.vePi7ta5.dpbs

What has changed besides the top of the page?Facebook is testing a new design for Pages to make it easier for people to learn about and interact with businesses. A new panel for the tabs has been created on the left-side for easier navigation. The weekly statistics are also more illustrative and easier to absorb.

Real-Time Streaming

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The Rise of New Companies Focusing on Live Streaming Features

LivestreamPeriscopeMeerkatPrevalence of both video and smartphones have paved way for newer social platforms centred around live streaming video

Examples of how brands are using Facebook Live

https://www.facebook.com/BuzzFeedIndia/videos/1133861933340959/

https://www.facebook.com/DunkinDonutsUS/videos/10154465505323238/

Behind-The-Scenes

Product Demos

Q&As

How Tos

Breaking News

Blab: A Rapidly Growing Live Video PlatformSource: https://blog.feedly.com/trend-report-the-rise-of-live-video-streaming/

WHAT

Blab.im is a live video broadcasting platform for hosting, watching and joining conversations

Cross between a talk show and a webinar

Anyone can host their own Blab, any participant can watch and interact

After chat wraps up, can re-watch on Blab or post on YouTube

Why Should You Use Blab?Source: https://blog.feedly.com/trend-report-the-rise-of-live-video-streaming/ Business BenefitsDeveloping authentic and personalized connection with clientsShowing rather than just tellingAnswering customer concerns on the spot

TRUST & LOYALTYWHY use it?

Unveil new products with live demonstrations

Conduct Q&A sessions

Demonstrate transparency by answering tough customer questions

Give behind-the-scenes experience of your business

Brainstorm ideas with your audience (focus group)

Get feedback on changes to be, or already, implemented

Thank You

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