Digital Transformation - SITA | Let’s move the world ... · Digital Transformation ... digital...
Transcript of Digital Transformation - SITA | Let’s move the world ... · Digital Transformation ... digital...
![Page 1: Digital Transformation - SITA | Let’s move the world ... · Digital Transformation ... digital influencers, Recruiting, Recommendations, etc.) NETWORK ECONOMY Value Networks replacing](https://reader036.fdocuments.us/reader036/viewer/2022081400/5f0db59e7e708231d43bb29e/html5/thumbnails/1.jpg)
Managing Digital Change:
Mind over technology ☺
Prof. Dr. Klemens Skibicki | Lisbon, 05.11.2019
Digital Transformation
![Page 2: Digital Transformation - SITA | Let’s move the world ... · Digital Transformation ... digital influencers, Recruiting, Recommendations, etc.) NETWORK ECONOMY Value Networks replacing](https://reader036.fdocuments.us/reader036/viewer/2022081400/5f0db59e7e708231d43bb29e/html5/thumbnails/2.jpg)
”The difficulty lies not so much in developing new ideas as in escaping from old ones.”
JOHN MAYNARD KEYNES
![Page 3: Digital Transformation - SITA | Let’s move the world ... · Digital Transformation ... digital influencers, Recruiting, Recommendations, etc.) NETWORK ECONOMY Value Networks replacing](https://reader036.fdocuments.us/reader036/viewer/2022081400/5f0db59e7e708231d43bb29e/html5/thumbnails/3.jpg)
»If the rate of changeon the outside
exceeds the rate of changeon the inside,
the end ist near«Jack Welch, Ex-CEO Genera l E lectr ic
![Page 4: Digital Transformation - SITA | Let’s move the world ... · Digital Transformation ... digital influencers, Recruiting, Recommendations, etc.) NETWORK ECONOMY Value Networks replacing](https://reader036.fdocuments.us/reader036/viewer/2022081400/5f0db59e7e708231d43bb29e/html5/thumbnails/4.jpg)
“DIGITAL“?
![Page 5: Digital Transformation - SITA | Let’s move the world ... · Digital Transformation ... digital influencers, Recruiting, Recommendations, etc.) NETWORK ECONOMY Value Networks replacing](https://reader036.fdocuments.us/reader036/viewer/2022081400/5f0db59e7e708231d43bb29e/html5/thumbnails/5.jpg)
PROFSKI-View on „DIGITAL“:
Technology
Psychology >< Sociology
Economy
INSIDE + OUTSIDE
![Page 6: Digital Transformation - SITA | Let’s move the world ... · Digital Transformation ... digital influencers, Recruiting, Recommendations, etc.) NETWORK ECONOMY Value Networks replacing](https://reader036.fdocuments.us/reader036/viewer/2022081400/5f0db59e7e708231d43bb29e/html5/thumbnails/6.jpg)
Not about technology.
Technology is only an enabler.
![Page 7: Digital Transformation - SITA | Let’s move the world ... · Digital Transformation ... digital influencers, Recruiting, Recommendations, etc.) NETWORK ECONOMY Value Networks replacing](https://reader036.fdocuments.us/reader036/viewer/2022081400/5f0db59e7e708231d43bb29e/html5/thumbnails/7.jpg)
DATA.
DATA.
DATA.
![Page 8: Digital Transformation - SITA | Let’s move the world ... · Digital Transformation ... digital influencers, Recruiting, Recommendations, etc.) NETWORK ECONOMY Value Networks replacing](https://reader036.fdocuments.us/reader036/viewer/2022081400/5f0db59e7e708231d43bb29e/html5/thumbnails/8.jpg)
DESIGNUSER EXPERIENCE
![Page 9: Digital Transformation - SITA | Let’s move the world ... · Digital Transformation ... digital influencers, Recruiting, Recommendations, etc.) NETWORK ECONOMY Value Networks replacing](https://reader036.fdocuments.us/reader036/viewer/2022081400/5f0db59e7e708231d43bb29e/html5/thumbnails/9.jpg)
OK, Big Data...turning into Smart Data!...
….to make better decisions…
What else?
![Page 10: Digital Transformation - SITA | Let’s move the world ... · Digital Transformation ... digital influencers, Recruiting, Recommendations, etc.) NETWORK ECONOMY Value Networks replacing](https://reader036.fdocuments.us/reader036/viewer/2022081400/5f0db59e7e708231d43bb29e/html5/thumbnails/10.jpg)
NETWORK ECONOMYValue Networks rep lac ing va lue cha ins , h ierarch ies and push communicat ion
![Page 11: Digital Transformation - SITA | Let’s move the world ... · Digital Transformation ... digital influencers, Recruiting, Recommendations, etc.) NETWORK ECONOMY Value Networks replacing](https://reader036.fdocuments.us/reader036/viewer/2022081400/5f0db59e7e708231d43bb29e/html5/thumbnails/11.jpg)
Transaction Costs=
the sum ofsearching, finding, negotiating…….transportation, controlling,…
![Page 12: Digital Transformation - SITA | Let’s move the world ... · Digital Transformation ... digital influencers, Recruiting, Recommendations, etc.) NETWORK ECONOMY Value Networks replacing](https://reader036.fdocuments.us/reader036/viewer/2022081400/5f0db59e7e708231d43bb29e/html5/thumbnails/12.jpg)
DigitallyConnectedBusiness Processes(eBusiness, Mobile, Industry 4.0, Industrial Internet, Manufacturing 4.0, etc.)
DigitallyConnected People(Social Networks, Media change, digital influencers, Recruiting, Recommendations, etc.)
NETWORK ECONOMYValue Networks rep lac ing va lue cha ins , h ierarch ies and push communicat ion
![Page 13: Digital Transformation - SITA | Let’s move the world ... · Digital Transformation ... digital influencers, Recruiting, Recommendations, etc.) NETWORK ECONOMY Value Networks replacing](https://reader036.fdocuments.us/reader036/viewer/2022081400/5f0db59e7e708231d43bb29e/html5/thumbnails/13.jpg)
“From value chains, hierarchies and push
communication to realtime value networks – new roles
enabled by data and lower transaction costs in a digitally connected world.“
Key Question: Which process options are more efficient
to match customer expectations?
![Page 14: Digital Transformation - SITA | Let’s move the world ... · Digital Transformation ... digital influencers, Recruiting, Recommendations, etc.) NETWORK ECONOMY Value Networks replacing](https://reader036.fdocuments.us/reader036/viewer/2022081400/5f0db59e7e708231d43bb29e/html5/thumbnails/14.jpg)
THE LARGEST POPULATIONSPeople do what they a lways d id…but eas ier !
1 Facebook 2.402.000.000
2 YouTube 1.500.000.000
3 China 1.374.000.000
4 Whatsapp 1.300.000.000
5 Indien 1.276.000.000
6 WeChat 1.000.000.000
7 Instagram 1.000.000.000
8 Linkedin 540.000.000
9 Twitter 336.000.000
10 USA 321.000.000
![Page 15: Digital Transformation - SITA | Let’s move the world ... · Digital Transformation ... digital influencers, Recruiting, Recommendations, etc.) NETWORK ECONOMY Value Networks replacing](https://reader036.fdocuments.us/reader036/viewer/2022081400/5f0db59e7e708231d43bb29e/html5/thumbnails/15.jpg)
“TECHNOLOGIES CHANGE FAST….
PEOPLE DO NOT !“
![Page 16: Digital Transformation - SITA | Let’s move the world ... · Digital Transformation ... digital influencers, Recruiting, Recommendations, etc.) NETWORK ECONOMY Value Networks replacing](https://reader036.fdocuments.us/reader036/viewer/2022081400/5f0db59e7e708231d43bb29e/html5/thumbnails/16.jpg)
MAXIMUM SIMPLICITYPeople do what they a lways d id…but eas ier !
![Page 17: Digital Transformation - SITA | Let’s move the world ... · Digital Transformation ... digital influencers, Recruiting, Recommendations, etc.) NETWORK ECONOMY Value Networks replacing](https://reader036.fdocuments.us/reader036/viewer/2022081400/5f0db59e7e708231d43bb29e/html5/thumbnails/17.jpg)
SOCIAL is not a channel!
It is a fundamental shift to theConversation Principle
„GARDENPARTY“
![Page 18: Digital Transformation - SITA | Let’s move the world ... · Digital Transformation ... digital influencers, Recruiting, Recommendations, etc.) NETWORK ECONOMY Value Networks replacing](https://reader036.fdocuments.us/reader036/viewer/2022081400/5f0db59e7e708231d43bb29e/html5/thumbnails/18.jpg)
»A brand is a promise. But a greatbrand is a promise kept!«
Who would you ask to find out?
Muhtar Kent , Former CEO Coca Cola
![Page 19: Digital Transformation - SITA | Let’s move the world ... · Digital Transformation ... digital influencers, Recruiting, Recommendations, etc.) NETWORK ECONOMY Value Networks replacing](https://reader036.fdocuments.us/reader036/viewer/2022081400/5f0db59e7e708231d43bb29e/html5/thumbnails/19.jpg)
INFORMATION OVERFLOW…… new f i l ters?. . .or o ld f i l ters?
55%
56%
56%
58%
60%
61%
63%
66%
70%
80%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
TV show product placements
Emaisl subscribed to
Billboards and outdoor ads
Newspaper Ads
Brand sponsorships
TV Ads
Consumer opinios posted online
Editorial Content and Articles
Branded Websites
Recommendations from people I know
Ads And Marketing Consumer Trust The Most (Nielsen Global Trust In Advertising – September 2015)
Source: https://www.nielsen.com/content/dam/nielsenglobal/apac/docs/reports/2015/nielsen-global-trust-in-advertising-report-september-2015.pdf
![Page 20: Digital Transformation - SITA | Let’s move the world ... · Digital Transformation ... digital influencers, Recruiting, Recommendations, etc.) NETWORK ECONOMY Value Networks replacing](https://reader036.fdocuments.us/reader036/viewer/2022081400/5f0db59e7e708231d43bb29e/html5/thumbnails/20.jpg)
»People have access to people the maytrust more and rather listen to…always,
everywhere!«
![Page 21: Digital Transformation - SITA | Let’s move the world ... · Digital Transformation ... digital influencers, Recruiting, Recommendations, etc.) NETWORK ECONOMY Value Networks replacing](https://reader036.fdocuments.us/reader036/viewer/2022081400/5f0db59e7e708231d43bb29e/html5/thumbnails/21.jpg)
»DIGITAL REFLEX«
Source: App Attention Index 2019 . AppDynamics(7.000 Customers in USA, UK, D, F, Australia)
=„Digital“ Experience is the most influential
factor of decisions of buying and recommending products, brands and
services…even if is a total physical offer!
![Page 22: Digital Transformation - SITA | Let’s move the world ... · Digital Transformation ... digital influencers, Recruiting, Recommendations, etc.) NETWORK ECONOMY Value Networks replacing](https://reader036.fdocuments.us/reader036/viewer/2022081400/5f0db59e7e708231d43bb29e/html5/thumbnails/22.jpg)
«DIGITAL REFLEX»: Expectations and Standards change!
- Simplicity- Speed- Availability- Transparency- Individualisation- Service- …
![Page 23: Digital Transformation - SITA | Let’s move the world ... · Digital Transformation ... digital influencers, Recruiting, Recommendations, etc.) NETWORK ECONOMY Value Networks replacing](https://reader036.fdocuments.us/reader036/viewer/2022081400/5f0db59e7e708231d43bb29e/html5/thumbnails/23.jpg)
«DIGITAL REFLEX»: Expectations and Standards change!
![Page 24: Digital Transformation - SITA | Let’s move the world ... · Digital Transformation ... digital influencers, Recruiting, Recommendations, etc.) NETWORK ECONOMY Value Networks replacing](https://reader036.fdocuments.us/reader036/viewer/2022081400/5f0db59e7e708231d43bb29e/html5/thumbnails/24.jpg)
Yes, it`s me!- I am the one who destroys old industries- I don`t see any difference between online
and offline – it is ONE!- I always choose the best opportunity
available- I compare YOU with the best in the digitally
connected age…as an automatic reflex!
![Page 25: Digital Transformation - SITA | Let’s move the world ... · Digital Transformation ... digital influencers, Recruiting, Recommendations, etc.) NETWORK ECONOMY Value Networks replacing](https://reader036.fdocuments.us/reader036/viewer/2022081400/5f0db59e7e708231d43bb29e/html5/thumbnails/25.jpg)
Data privacy concerns?
Please!...LISTEN and USE my data!!!
- Not to abuse and shout at me to force meto buy!…you will lose me that way!
- LISTEN and be there when it is relevant for ME!…and you earn my recommendation!
![Page 26: Digital Transformation - SITA | Let’s move the world ... · Digital Transformation ... digital influencers, Recruiting, Recommendations, etc.) NETWORK ECONOMY Value Networks replacing](https://reader036.fdocuments.us/reader036/viewer/2022081400/5f0db59e7e708231d43bb29e/html5/thumbnails/26.jpg)
DESIGNUSER EXPERIENCE
![Page 27: Digital Transformation - SITA | Let’s move the world ... · Digital Transformation ... digital influencers, Recruiting, Recommendations, etc.) NETWORK ECONOMY Value Networks replacing](https://reader036.fdocuments.us/reader036/viewer/2022081400/5f0db59e7e708231d43bb29e/html5/thumbnails/27.jpg)
© Copyright Bockstein Consulting | 2018
NOT A FUNCTION!….MARKET ORIENTET WAY TO RUN A BUSINESS…Along the whole value chain….
Eingangslogistik Produktion AusgangslogistikMarketing &
VertriebKundenservice
Beschaffung
Technologieentwicklung
Personalwirtschaft
Unternehmensinfrastruktur
Big Data, Engagement, the best option!!!
![Page 28: Digital Transformation - SITA | Let’s move the world ... · Digital Transformation ... digital influencers, Recruiting, Recommendations, etc.) NETWORK ECONOMY Value Networks replacing](https://reader036.fdocuments.us/reader036/viewer/2022081400/5f0db59e7e708231d43bb29e/html5/thumbnails/28.jpg)
![Page 29: Digital Transformation - SITA | Let’s move the world ... · Digital Transformation ... digital influencers, Recruiting, Recommendations, etc.) NETWORK ECONOMY Value Networks replacing](https://reader036.fdocuments.us/reader036/viewer/2022081400/5f0db59e7e708231d43bb29e/html5/thumbnails/29.jpg)
Email: [email protected]▪ FACEBOOK: facebook.com/profski.klemens▪ TWITTER: twitter.com/KlemensSkibicki▪ LINKEDIN: de.linkedin.com/in/skibicki▪ INSTAGRAM: instagram.com/klemensskibicki▪ XING: http://xing.com/profile/Klemens_Skibicki▪ WIKIPEDIA: https://de.wikipedia.org/wiki/Klemens_Skibicki
If you need a version (a few pictures haveto be removed), send an Email using„Lisbon, 05.11.2019“ to: [email protected]
Hope is not a strategy!