Digital transformation Selexion
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Transcript of Digital transformation Selexion
![Page 1: Digital transformation Selexion](https://reader030.fdocuments.us/reader030/viewer/2022013013/58703b121a28ab4e2c8b49cd/html5/thumbnails/1.jpg)
M A S T E R I N G
D i g i t a l
Transformation
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Hi, I’m Jo Caudron Active in digital since 1993
Internet entrepreneur involved in 20+ start-ups.
Founding Partner of Duval Union Consulting
@jcaudron [email protected]
We are business consultants for a digital
world.
Our mission is to help organization transform.
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Are you an active social media user?
Do you embrace new technology?
Do you get your kicks from new business models?
Who Are You?
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Sold in 40 countries!
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Expect a smack in the face…Digital Disruption is real
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What do These 4 have in common?
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1995+ Music Photography Video Rental …
2005+ Print Media TV Travel HR …
2015+ Retail Healthcare Automotive Education Telco Food FMCG Banking/Insurance …
2025 All Safe havens will be subject to digital disruption …
WAVES OF Disruption
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What can we learn?
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Digital Disruption is a story of…
%
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This is NOT our storyYOU THEM
We are COMPLIANT! We are a TRUSTED partner!
We have DECADES of experience! We are on SOCIAL MEDIA!
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This IS our storyYOU
We are COMPLIANT! We are a TRUSTED partner!
We have DECADES of experience! We are on SOCIAL MEDIA!
THEMBut your
app sucks
I want experience
Uhh..ok
Hey this solves my problem!
I don’t want to wait a week
NEW
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The Tipping Point
YOU THEM
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THE IMPACT OF D I G I T A L
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Slicing the Elephant
creates Insight
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The relationship is changing between the organization and the outside world.
The Glass House
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The Glass House
Accountability Proximity Responsiveness Bi-directional Humanization AuthenticityTransparency
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The Glass House
Accountability Proximity Responsiveness Bi-directional Humanization AuthenticityTransparency
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The Glass House
Accountability Proximity Responsiveness Bi-directional Humanization AuthenticityTransparency
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The Glass House
Accountability Proximity Responsiveness Bi-directional Humanization AuthenticityTransparency
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The Glass House
Accountability Proximity Responsiveness Bi-directional Humanization AuthenticityTransparency
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The Glass House
Accountability Proximity Responsiveness Bi-directional Humanization AuthenticityTransparency
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The evolution of unbundling and how this changes your products, services and go-to-market.
The Package
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The Package APPification Long Tail Personalized Experience Speed PriceMonolithic vs. Atomic (Self-)service Scalability
Angry Birds Twitter, Facebook
Newspaper Website
CNN online / app
Blogs
Vertical sites and specialties portals
Yelo App Apple TV
Spotify
Sporza.be
LinkedIn, Monster, ...
eBay
Pinterest, blogs
Weather Pro (iPhone)
Traffic: Waze
YouTube
Twitter, Facebook
RSS
Breaking news
In-depth analysis
Services
Weather
Classifieds
Jobs
Sports
TV
Fun
Specials
Discovery
Culture
Trends & Lifestyle
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The Package APPification Long Tail Personalized Experience Speed PriceMonolithic vs. Atomic (Self-)service Scalability
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The Package APPification Long Tail Personalized Experience Speed PriceMonolithic vs. Atomic (Self-)service Scalability
![Page 26: Digital transformation Selexion](https://reader030.fdocuments.us/reader030/viewer/2022013013/58703b121a28ab4e2c8b49cd/html5/thumbnails/26.jpg)
The Package APPification Long Tail Personalized Experience Speed PriceMonolithic vs. Atomic (Self-)service Scalability
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The position in the value chain is challenged. You can bypass, or be bypassed.
The Frog
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The Frog Bypassing Virtualization Fragmentation of touchpoints
BypassingIf you can sell expensive cars online, you can sell anything online.
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The Frog Bypassing Virtualization Fragmentation of touchpoints
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The Frog Bypassing Virtualization Fragmentation of touchpoints
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Opinion making is challenged. New players can dominate the attention of people.
The Gatekeeper
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The Gatekeeper New Gatekeepers Recommendations “Good is good enough” Ambassadorship
Crowd-sourced opinions
Peers as news distributors
Automatic algorithms
The traditional gatekeeper
New “experts” ++
+
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The Gatekeeper New Gatekeepers Recommendations “Good is good enough” Ambassadorship
Will there emerge other non-traditional gatekeepers in
your space?
…
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The Gatekeeper New Gatekeepers Recommendations “Good is good enough” Ambassadorship
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FRESH FOOD IS THE
Accelerator
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EVOLUTION IN DIGITAL RETAIL
First generationLow logistic complexity
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FIRST GENERATION
Low value Low complexity
Low logistic complexity
High value Low complexity
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First generationLow logistic complexity
Second generationSolving more complex user problems
EVOLUTION IN DIGITAL RETAIL
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Solving more complex user problems:
making decisions
SECOND GENERATION
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Solving more complex user problems:
return policy as marketing
SECOND GENERATION
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Solving more complex user problems: fitting at home
SECOND GENERATION
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Cleaner logistics to handle delicate products like clothing
SECOND GENERATION
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Optimization of logistics
SECOND GENERATION
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First generationLow logistic complexity
Second generationSolving more complex user problems
Third generationHigh logistic complexity
EVOLUTION IN DIGITAL RETAIL
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SPEED
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“sorry, your order has been delayed. We expect delivery in 2-3 weeks”
RELIABILITY
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WHEN THINGS GO WRONG WITH FOOD IT’S VERY BAD!
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NEW PLAYERS
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NEW PLAYERS
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NEW WAY OF LAST MILE DELIVERY TO MAKE THIS
HAPPEN
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NEW WAY OF LAST MILE DELIVERY TO MAKE THIS
HAPPEN
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TRADITIONAL PLAYERS ARE ADAPTING THEIR BUSINESS
MODEL
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When your favourite fresh food can be delivered within 30
minutes, exactly when you want it, customers will expect the same from:
you?
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Primary location and place of consumption are changing. There is a need to merge offline and online
The Traveller
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The Traveller Place Utility Empowered self Instant gratification New way of working Contextual awareness
PLACE OnlinePoS Hybrid Omnichannel
(digital entering PoS)
(all functions go digital too)
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The Traveller Place Utility Empowered self Instant gratification New way of working Contextual awareness
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The Traveller Place Utility Empowered self Instant gratification New way of working Contextual awareness
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The Traveller Place Utility Empowered self Instant gratification New way of working Contextual awareness
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The Traveller Place Utility Empowered self Instant gratification New way of working Contextual awareness
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Consumers are uniting. The power of the crowd can be good or bad for your organization.
The Participant
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The Participant Community Power of the crowd Sharing economyCollaboration
Sharing economyFrom scarcity to abundance
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The Participant Community Power of the crowd Sharing economyCollaboration
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The Participant Community Power of the crowd Sharing economyCollaboration
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Technology keeps progressing. We are only at the beginning of the digital revolution.
The Cyborg
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The Cyborg Wearables Quantified SelfInternet of Things Robotics Data Monitoring
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The Cyborg Wearables Quantified SelfInternet of Things Robotics Data Monitoring
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The Cyborg Wearables Quantified SelfInternet of Things Robotics Data Monitoring
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The Cyborg Wearables Quantified SelfInternet of Things Robotics Data Monitoring
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Are you
Scared or
Inspired?
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Don’t worry, we’ve got a PLAN
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Digital Transformation is a complex and never-ending
journey
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YOU NEED TO Scan YOUR
ENVIRONMENT
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DETERMINE THE IMPACT
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CREATE A North Star VISION
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DEFINE A Transformation STRATEGY
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DEFINE A Transformation STRATEGY
@jcaudron
BUILD A ROAD MAP
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KNOW
YOUR
AUDIENCE
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WHO DO YOU SERVICE?
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@jcaudron
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WHO DO YOU SERVICE?
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@jcaudron
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WHO DO YOU SERVICE?
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@jcaudron
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WHO DO YOU SERVICE?
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YOU CHALLENGERS
The Challengers move into your space, when will you move into theirs?
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UNDERSTAND
TRANSFORMATION
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F R O M DIGITIZATION
T O TRANSFORMATION
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BUILD a new ORGANIZATION
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From ... ... to
The Business
Digital (at the sideline)
Digital in the core
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The BusinessDigital (at the
sideline)
The Business
Digital (at the sideline)
From ... ... to
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The BusinessDigital (at the
sideline)
Digital in the coreThe Business
Digital (at the sideline)
Digital in the core
Digital in the core
Digital in the core
From ... ... to
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From an outdated MOTHERSHIP
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From an outdated M o t h e r s h i pTO A modern
F L E E T
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YOU NEED DIGITAL Leadership
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Digital Leadership is TransversalSa
les
Mar
ketin
g &
Com
mun
icat
ion
Serv
ice
& Su
ppor
t
HR
DIG
ITA
L
PR &
Ext
erna
l Com
mun
.
R&D
& E
nter
prise
2.0
Sale
s
Mar
ketin
g &
Com
mun
icat
ion
Serv
ice
& Su
ppor
t
HR
PR &
Ext
erna
l Com
mun
.
R&D
& E
nter
prise
2.0
DIGITAL
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TO PULL THIS OFF YOU WILL NEED…
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M I N D S E T
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M E A N S
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M A N D AT E
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Digital Transformation is a complex and never-ending
journey
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TRANSFORMATION STRATEGY
ROADMAP
DIGITAL LEADERSHIP & CAPABILITIES ASSESS
TEAMSTRAIN & COACH
CHANNEL STRATEGY
POLICY & GOVERNANCE
SET-UP AND ROLL-OUT RUN
ROLL-OUT DIGITAL OFFICE
RUN DIGITAL OFFICE
CUSTOMER ENGAGEMENT
CHANNELS
PLATFORM DESIGN
REQUIREMENTSPARTNER
SELECTIONRFP CREATION
LAUNCHDEVELOPMENT
BUSINESS/SERVICE/PRODUCT DESIGN TRADITIONAL
BUSINESS MODEL
START-UP BUSINESS MODEL
PROJECT KICK-OFF
START-UP KICK-OFF (FUNDING, INCUBATION)
RUN PROGRAM/DEVISION/…
RUN START-UP (COACHING,
ADVICE)
START-UP BUSINESS
TRADITIONAL BUSINESS
TRANSFORMATION STRATEGY
IMPACT ANALYSIS NORTH STAR
VISION OF YOUR FUTURE
SCAN MARKET TRENDS & INTERNAL DIGITAL
READINESS
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Thank You!
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