Digital transformation - learning from the pros. Digital transformation conference, 21 May 2015
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Transcript of Digital transformation - learning from the pros. Digital transformation conference, 21 May 2015
BEFORE
&AFTER
PRECEDENT // CHARITY COMMS
MAY 2015
LEARNING FROM THE PROS.
@lindzeiy @precedentcomms #precsem
LINDSAY HERBERT
GLOBAL HEAD OF DIGITAL
DIGITAL TRANSFORMATION
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DIGITAL
STRATEGY
WEBSITES,
TABLET & MOBILE
DIGITAL
TRANSFORMATION
PRECEDENT.COM
@lindzeiy @precedentcomms #precsem
26 YEARS
140 EXPERTS IN
DESIGN, TECH,
STRATEGY & UX
6 LOCATIONS
PRECEDENT.COM
“In the last 5 years, the world has moved faster outside the business than in it.”
H O W W O U L D Y O U T R A N S F O R M ?
@lindzeiy @precedentcomms #precsem
“Our structure is too cumbersome, decision making too slow.”
H O W W O U L D Y O U T R A N S F O R M ?
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“We will be faster with innovation, smarter with taking risks, bolder with moves that drive transformation.”
H O W W O U L D Y O U T R A N S F O R M ?
@lindzeiy @precedentcomms #precsem
VISION
MANAGEMENT
GRASSROOTS
HOW WOULD YOU LOOK IF YOU
WERE FOUNDED TODAY?
GRASSROOTS
@lindzeiy @precedentcomms #precsem
VISION
MANAGEMENT
VISION
MANAG
EMENT
GRASSR
OOTS
PRODUCT
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PEOPLE
PROCESS
HOW WOULD YOU LOOK IF YOU
WERE FOUNDED TODAY?
LEARNING FROM
STARBUCKS
D I G I T A L T R A N S F O R M A T I O N
✱ Incentivise the adoption of digital tools.
✱ Make your website transactional and
not just informational.
✱ Use your website to connect people and
prove you’re listening.
@lindzeiy @precedentcomms #precsem
“As the agent of the state we can do things that are as good, if not better, than the rest of the private sector.
I don't think people believed we could do that 2 years ago.”
D I G I T A L T R A N S F O R M A T I O N
@lindzeiy @precedentcomms #precsem
LEARNING FROM
GOV.UK
D I G I T A L T R A N S F O R M A T I O N
✱ Adopt agile ways of launching new
technology and test constantly.
✱ Tackle the quick wins and must-haves
first – not everything at once.
✱ Be less inwardly focused: Use your
audiences as first word and final say.
@lindzeiy @precedentcomms #precsem
LEARNING FROM
JOHN LEWIS
D I G I T A L T R A N S F O R M A T I O N
✱ Use your website to harness and own
the end-to-end customer experience.
✱ Back innovation with real budgets.
✱ Don’t be afraid to kill off old ways of
working.
@lindzeiy @precedentcomms #precsem
VISION
MANAGEMENT
GRASSROOTS
HOW WOULD YOU LOOK IF YOU
WERE FOUNDED TODAY?
GRASSROOTS
@lindzeiy @precedentcomms #precsem
VISION
MANAGEMENT
VISION
MANAG
EMENT
GRASSR
OOTS
PRODUCT
@lindzeiy @precedentcomms #precsem
PEOPLE
PROCESS
HOW WOULD YOU LOOK IF YOU
WERE FOUNDED TODAY?
@lindzeiy @precedentcomms #precsem
DIGITAL
STRATEGY
WEBSITES,
TABLET & MOBILE
DIGITAL
TRANSFORMATION
PRECEDENT.COM
@lindzeiy @precedentcomms #precsem
26 YEARS
140 EXPERTS IN
DESIGN, TECH,
STRATEGY & UX
6 LOCATIONS
PRECEDENT.COM
Visit the CharityComms website to
view slides from past events, see what
events we have coming up and to
check out what else we do.
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