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Digital Transformation. It's not about technology, stupid!
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Transcript of Digital Transformation. It's not about technology, stupid!
Agnieszka M. Walorska @agaw
CREATIVE CONSTRUCTION @creativeconstr DIGITAL TRANSFORMATION OR DIGITAL DESTRUCTION
More than $30 billion in only 5 years!
© http://patronsaintofcheese.blogspot.de/2014_09_01_archive.html
UBER TAXI
Rethinking the entire concept of mobility and car ownership.
© h
ttp://
harb
orst
udio
spar
is.tu
mbl
r.com
/
© http://www.androidcentral.com/one-googles-self-driving-cars-hit-california-municipal-bus-feb-14
Autonomous vehicles to replace human drivers
© http://www.studying-in-us.org/health-insurance-and-the-health-care-system/
Apple‘s and Google‘s health kits ar threatening the insurance industry
74%
15%
Believe that their company has the skills and
capabilities to execute on that strategy.
Of business executives say their company has a
“DIGITAL STRATEGY”
ChiefDigitalOfficer
Only 16% of companies have a CDO
© https://blackjacknovel.wordpress.com/2013/09/16/305/
IT DIGITAL MARKETING
© http://fineartamerica.com/featured/angry-shout-man-illustration-don-bishop.html
In most organizations “digital” is a subordinate area of either IT or marketing
It’s not about having a digital strategy. It’s about having the whole business strategy ready for the digital age.
https://flic.kr/p/qiDM76
89%
24%
Develop their digital
products in a customer centric way.
Plan to compete mainly on
customer experience.
34% involve customers by conducting focus groups.
© http://www.zastavki.com/eng/Fantasy/wallpaper-96659.htm
© https://themichaelreport.com/2015/09/22/investors-are-worrying-about-gopro-for-all-the-wrong-reasons/
80% of companies rely
on traditional hierarchy.
© http://socialnewsdaily.com/60218/hbo-will-air-a-7-5-hour-version-of-the-godfather/
RISK-TAKING
VELOCITY
&
© h
ttp://
ww
w.s
dzsa
farip
ark.
org/
safa
ri/ch
eeta
h-sa
fari
© h
ttp://
ww
w.m
alik
adve
ntur
es.c
om/jo
urna
l
Digital Transformation requires quick adjustments and close cooperation within an interdisciplinary team
Don’t launch MVPs as „their products are not suitable for this approach“.
Regularly launch and evaluate MVPs.
11%
60%
„Yes, failure can hurt. But you can eighter run from it
or learn from it!“ - Rafiki - (ok, he didn‘t say „failure“, he said „past“)
THANK YOU
THANK YOU !
Telefon: +49 (0)30 / 4004 1922
www.creativeconstruction.de
AGNIESZKA M. WALORSKA @agaw | [email protected]