Digital Transformation Innovation or Renovation

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© 2016 WIPRO DIGITAL | CONFIDENTIAL

wipro digitaldigital transformation:innovation or renovation?

Digital Business Summit Chicago

december 2016

© 2016 WIPRO DIGITAL 1

jeff hibbardsenior strategist

2© 2016 WIPRO DIGITAL | DESIGNIT | CONFIDENTIAL

True business transformation in the digital age centers around unified product-service experiences that stay ahead of customer expectation by continuously going beyond category.

By intertwining business strategy, strategic design and agile continuous delivery, Wipro Digital and Designit deliver exactly that.

Business transformation for the future

(C) 2016


user-centricWe always put customer experience as the driver at the center of our outside-in, cross-silo approach. Experience first. Technology second.

Releasing the full potential of disruptive transformation

(C) 2016

global scaleWe have high calibre, multi-disciplinary talent available, in one of our 10+ studios worldwide - or at our client’s location.

high impactWe deliver results that impact and shape the business of the future, designed and build to meet and exceed all KPI’s.

01 02 03

three reasons why our clients choose us

© 2016 WIPRO DIGITAL

DATA SCIENT

IST

FRONT END DEVELOPE

R

DIGITALENGINE

ER

VISUAL DESIGNE

R

Example digital cell

SCRUMMASTER

UX DESIGN LEAD

4

ALL PARTNERS COLLABORATE IN A ‘CELL’

A multi-disciplined 8-10 person team with access, on demand, to a wide range of specialist talent

DIGITAL ACCELERATION CENTER

Digital StrategistsDomain SpecialistsCreative TechnologistsService DesignersUX ConsultantsTech LeadsUser ResearchEngineers

SPECIALIST CAPABILITY BROUGHT IN ON-DEMAND

YOUR FIRM

WIPRO DIGITA

LSPECIALISTCAPABILITY

digital cell - ‘minimum viable team’A multi-disciplinary team working in an agile framework under digital governance

PRODUCT OWNER

TECHNICALPRODUCT OWNER


Our clients around the worldOur expertiseCity & Citizens

Consumer Products

Education & Culture

Energy

Industrial Products

Information

Technology & Automotive

Money & Insurance

Public Sector

Retail

Telecommunications

Transportation & Travel

Well being

6 6© 2016 WIPRO DIGITAL | CONFIDENTIAL

Our Observations


the future will be different

past

Monolithic vertical integration. Increases in delivery speed and

business value creation. Business & technical complexity increase. Distributed

systems federate value creation.

present

Focus on repeatable processes. Delivery

speed erodes as business complexity

increases. Technology sprawl is daunting.

Operational issues are common.

future

Agile business strategy, customer

centered design, Agile processes, continuous delivery. Significant

reductions in complexity.

Advanced technologies (AI, IoT,

Data) facilitate decision making.

Operational resilience.

Optimization Primary Driver Value Creation

Eliminate Risk Posture Embrace

Stability Business Expectation Adaptability

Standardize Method Tailor

“Pulled in Two Directions”

transformation can be elusive


Market and revenue pressures

are increasing demand for operational efficiency

New entrants and digital

disruptions are increasing the

demand for innovation

build a disruptive value proposition

improve your current offering

become an agile enterprise

become an industry leaderOutside-InInnovation

Inside-OutRenovation

Lead

Disru

pt

Defe

nd

Near-term

Medium-

term

Long-term

a winning strategy



Disruptive insights

Research and opportunities

Future vision

Direction and experience concept

Experience roadmap

Business transformation

roadmap and future customer journeys

Experience designSolution

and prototyping

Continuous deliveryDevelopment

and implementation

Our 5-step tramation processPhase 1 Phase 2 Phase 3 Phase 4 Phase 5

winning requires a digital transformation toolkit

transformation framework

innovation

renovation

uncover your digital

imperative

establish the strategic agenda

transform the customer experience

transform your business agility

bimodal governance

how you begin


x


“digital is who we areand how we do business”

Richard Fairbanks, CEO Capital One

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CASE STUDY 1


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high velocity environment‘all in’ agile transformation, business & IT teams organised by customer aligned 'value streams’ delivering 400+ product releases/month in 2-4

month release cycles; driving over 75% of customer interactions via digital.

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CASE STUDY 1



> Governance of Business & Customer results> Focus on Digital acceleration

> Adoption > Organization Change Mgmt.

> Ideation & innovation > Best practices

> Agile ‘no-shore’ global execution > Efficient & scalable

> Optimize experience via analytics> Scalable customer insights and feedback> Expert ecosystem access> Specialization

> Training, new skillsets> Mind-set change for Digital

DIGITAL ADOPTIONCommerci

alInsuranceRetail

DIGITAL LIGHTHOUSE

INNOVATION ECOSYSTEMWipro

VenturesDesignit

GROUP DIGITAL GOVERNANCE

DIGITAL ACADEMY

DIGITAL ACCELERATION CENTER

New Ways of Working

> Service & Interaction Design > User research, Experience

DIGITAL GOVERNANCE

DIGITALSCALE

DIGITALINNOVATION

STRATEGICDESIGN

ENGINEERINGLEADERSHIP &

DELIVERY

CUSTOMERINSIGHTS

DIGITALINNOVATIONECOSYSTEM

DIGITALACADEMY

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a partnership primed for

responsiveness

a large European bank was faced with the challenge of

transforming a non-responsive digital value chain into a

integrated value chain that delivers commercial value.

business strategy, strategic design, agile methods and

DevOps now set the stage for this firm to be responsive to

their customers and meaningful commercial value.

CASE STUDY 2


thank you


Digital Transformation Innovation or Renovation

Technology

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