1

DE-CIX SummitNew York City

2017.12.05

Digital transformation for an interconnected world

Andreas Weigend

2

@aweigendDE-CIX Summit

New York City2017.12.05

• 1970’s: Building Computers

• 1980’s: Connecting Computers

• 1990’s: Connecting Pages

• 2000’s: Connecting People

• 2010’s: Connecting Sensors

• 2020’s: ? 3

4

Starting last century:Physical interactions

Starting this century:Social interactions

Today, in a single day,we are creating more data

than mankind didfrom its beginning

through 2000

6

7

@aweigendApril 5, 2014

Google

google.com/history

8

15,317searches

Rights 1-2: Increase Transparency

1. Right to access your data

2. Right to inspect the refineries

§ See security risk audit

§ See privacy burn rate

§ See return-on-data score

9

Rights 3-6: Increase User Agency

3. Right to amend

4. Right to blur

5. Right to experiment

6. Right to port

10

Data Rules

1. Start with a question, not with the data

§ Focus on decisions and actions, design for feedback

11

The Journey of AmazonWhat changed?

• Algorithms à Data

• AI• BI• CI• DI

12

What changed, what didn’t?Changed

• Ask for forgiveness,not for permission

• Customer-centricity• Helping people make

better decisions

Unchanged

• Algorithms à Data

• AI• BI• CI• DI

13

Goal: Help people make better decisions

Data Strategy: Make it trivially easy to§ Contribute

§ Connect

§ Collaborate14

Amazon = Data Refinery

Data sources for marketinga new phone product

Social Graph(Who called whom?)

Segmentation (Demographics, Loyalty)

Non-Social: Audience

Social: Connected Individual

16

Shift in Mindset

Equation

• Expresses your beliefs, mission, values

• Needed for the of evaluation of experiments

17

Data Ecosystem

Create > > Consume

18

Refine

Distribute

New Business Models

Sharing economy: “Access trumps possession”§ Airbnb,…

§ Uber, …

Innovation enabled by data

19

• Trust is distributed (across the network)

• History is traceable (via blockchain)

§ Digital title for your house

§ Digital contracts, signatures…

Innovation enabled by data20

Summary: Data Rules

1. Start with a question, not with the data

2. Focus on decisions and actions

3. Base your equation on metrics that matter to your customers

4. Embrace transparency21

Summary: Commerce1. E-commerce: Digitize

§ Focus on company and products

2. Me-commerce: Share § Focus on customer and attributes

3. We-c0mmerce: Connect § Focus on connections between individuals 22

Other areas

1. Work

2. Education

3. Health

4. Insurance

5. Finance23

Summary: Rules for Companies

1. Start with the question, not the data

2. Embrace transparency

3. Experiment

4. Empower and respect the user

5. Collaborate24

25

Government

IndividualBusiness

26andreas@weigend.com