Digital Transformation By Industry | EPiServer
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Transcript of Digital Transformation By Industry | EPiServer
Tom Stenius & Peter Sunna
The Digital Transformation
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Music Transport Movie & TV
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Music Transport Movie & TV
• Records in-store
• Record labels had all the power
• Prepackaged
Before 1999
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• Napster
• MP3 & peer-to-peer
• The artists and labels filed law suits against the fans
Year 1999
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• iTunes & iPod
• Pay for the songs you want
• Tied to one platform and limited number of devices
Year 2001
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• Spotify
• Subscribe to all music
• Share playlists
Year 2008
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Music Transport Movie & TV
• Uncertain price
• Payment options
• Transport
Before 2008
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• Limousine
• Personal experience
• Expensive
Before 2008
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• Uber
• Mobile
• Secure payment
Year 2008
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Music Transport Movie & TV
• Rent movies at your local video store
• Limited supply
• TV shows are seen on TV
Before 1997
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• The Pirate Bay
• Downloads
• Copyright
Year 2003
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• Netflix
• DVD subscription
• Streaming service
Year 2007
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The nine elements of digital transformation
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Customer Experience Operational Process Business Models http://bit.ly/nineelements
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Customer centric
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Relevant Mobile Agile Open
• Break down content into essential elements
• Personalise for different visitors, channels, and contexts
• Integrated inspirational and transactional journeys
Atomised contentRelevant:
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• Channels and resolutions decoupled, e.g. view atom on Facebook’s mobile view
• Create and edit page layouts in mobile view, make alterations to content atoms
• Create on-page variations per channel using personalisation tools
Mobile Experiences
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Mobile:
• Shorter time from market demand to customer value
• More reactive to feedback
Weekly releasesAgile:
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• Customers want an integrated experience together with no functional lock-in
• Add functionality as requirements change; lowers cost
• More power to the marketer
Add-on Store
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Open:
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Relevant Mobile Agile Open
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Thank you. @tomstenius @sunnaster