Digital TransformationAn Imperative for Irish Business

Aisling Curtis

@aisling_curtis

Commercial Director at Microsoft Ireland

What is Digital Transformation

Why Digital Transformation?

€90

trillionGlobal digital economy

by 2020

€21.3

billionIrish digital economy

by 2020

€4.5

billionlost to websites overseas

Recent Research

Harvard Business Review (Global):

80% businesses digitally

disrupted within three years

<50% have a digital strategy

in place

Amárach Research (Ireland):

80% businesses overestimate

their digital readiness

50% struggle to keep up with

customers

Findings from Business Leaders in Ireland

50%believe they’ll be digital

disrupted within two years

25%unsure how to

digitally transform

60%see themselves

as digital disruptors

49%say Digital Transformation is

leveraging technology

to evolve quickly

30%don’t know which

technology can help

Digital

transformation

Innovation coming from New Places

51%have a Digital Transformation strategy driven by CEOs and

board members

23%see the CIO as a driver

11%see the CFO as akey stakeholder

Digital Savvy Employees Time has Come

31%are actively recruiting

millennials

74%of digitally savvy staff

have contributed to digital

transformation

Enabling Digital Transformation

Becoming a Digital Company

• Empower your employees

• Use data to deliver personalised, customer experiences

• Optimise your operations

• Innovate with new business models, services & products

Transforming Organisations

Transform orBe Transformed!

Thank you!