Digital Textbooks An Abundant New Media Opportunity Kent Freeman VitalSource Technologies, Inc An...
-
Upload
guadalupe-chriss -
Category
Documents
-
view
218 -
download
2
Transcript of Digital Textbooks An Abundant New Media Opportunity Kent Freeman VitalSource Technologies, Inc An...
![Page 1: Digital Textbooks An Abundant New Media Opportunity Kent Freeman VitalSource Technologies, Inc An Ingram Content Group Company.](https://reader035.fdocuments.us/reader035/viewer/2022062404/551766aa5503460e6e8b4bfc/html5/thumbnails/1.jpg)
Digital Textbooks An Abundant New Media Opportunity
Kent Freeman
VitalSource Technologies, Inc
An Ingram Content Group Company
![Page 3: Digital Textbooks An Abundant New Media Opportunity Kent Freeman VitalSource Technologies, Inc An Ingram Content Group Company.](https://reader035.fdocuments.us/reader035/viewer/2022062404/551766aa5503460e6e8b4bfc/html5/thumbnails/3.jpg)
3
Higher Education focus
1.5 million users
80+ publishers
80,000+ titles
17 languages
3-way access
Vital Source
![Page 4: Digital Textbooks An Abundant New Media Opportunity Kent Freeman VitalSource Technologies, Inc An Ingram Content Group Company.](https://reader035.fdocuments.us/reader035/viewer/2022062404/551766aa5503460e6e8b4bfc/html5/thumbnails/4.jpg)
•Current Market Situation:• Accelerating Growth• Accelerating Price Pressure
Important Trends
![Page 5: Digital Textbooks An Abundant New Media Opportunity Kent Freeman VitalSource Technologies, Inc An Ingram Content Group Company.](https://reader035.fdocuments.us/reader035/viewer/2022062404/551766aa5503460e6e8b4bfc/html5/thumbnails/5.jpg)
•Downward price pressure:
• Lack of rich media• Lack of integration• Poor quality
presentation• “Page under glass”• Perception of
cheaper creation• Perception of
cheaper acceptable options
Important Trends
![Page 6: Digital Textbooks An Abundant New Media Opportunity Kent Freeman VitalSource Technologies, Inc An Ingram Content Group Company.](https://reader035.fdocuments.us/reader035/viewer/2022062404/551766aa5503460e6e8b4bfc/html5/thumbnails/6.jpg)
•Sales Drivers/Price protectors:•Multi-platform implementation
• Integrated• No single device• Online-Offline-Mobile
•Rich Media embedded• Interactivity•Sharing
Important Trends
![Page 7: Digital Textbooks An Abundant New Media Opportunity Kent Freeman VitalSource Technologies, Inc An Ingram Content Group Company.](https://reader035.fdocuments.us/reader035/viewer/2022062404/551766aa5503460e6e8b4bfc/html5/thumbnails/7.jpg)
•Table Stakes:•Accessibility•Scalability
• Ingestion/Conversion• QA• Delivery
•Functionality• Basics• Print• Copy
Important Trends
![Page 8: Digital Textbooks An Abundant New Media Opportunity Kent Freeman VitalSource Technologies, Inc An Ingram Content Group Company.](https://reader035.fdocuments.us/reader035/viewer/2022062404/551766aa5503460e6e8b4bfc/html5/thumbnails/8.jpg)
Experiencing Dramatic Growth
Tripled active registered users
10X online usage
100X notes and highlights
Mobile growth
Significant institutional adoptions - US and non-US
In the last 12 months Vital Source:
![Page 9: Digital Textbooks An Abundant New Media Opportunity Kent Freeman VitalSource Technologies, Inc An Ingram Content Group Company.](https://reader035.fdocuments.us/reader035/viewer/2022062404/551766aa5503460e6e8b4bfc/html5/thumbnails/9.jpg)
Sources: MBS, NACS, Simba
Projected Market Growth
![Page 10: Digital Textbooks An Abundant New Media Opportunity Kent Freeman VitalSource Technologies, Inc An Ingram Content Group Company.](https://reader035.fdocuments.us/reader035/viewer/2022062404/551766aa5503460e6e8b4bfc/html5/thumbnails/10.jpg)
Our Growth in Users – 7 Years
![Page 11: Digital Textbooks An Abundant New Media Opportunity Kent Freeman VitalSource Technologies, Inc An Ingram Content Group Company.](https://reader035.fdocuments.us/reader035/viewer/2022062404/551766aa5503460e6e8b4bfc/html5/thumbnails/11.jpg)
Global Growth - 2009
![Page 12: Digital Textbooks An Abundant New Media Opportunity Kent Freeman VitalSource Technologies, Inc An Ingram Content Group Company.](https://reader035.fdocuments.us/reader035/viewer/2022062404/551766aa5503460e6e8b4bfc/html5/thumbnails/12.jpg)
Global Growth - 2010
![Page 13: Digital Textbooks An Abundant New Media Opportunity Kent Freeman VitalSource Technologies, Inc An Ingram Content Group Company.](https://reader035.fdocuments.us/reader035/viewer/2022062404/551766aa5503460e6e8b4bfc/html5/thumbnails/13.jpg)
• Market - Global Growth - Online Usage 2011
Global Growth
![Page 14: Digital Textbooks An Abundant New Media Opportunity Kent Freeman VitalSource Technologies, Inc An Ingram Content Group Company.](https://reader035.fdocuments.us/reader035/viewer/2022062404/551766aa5503460e6e8b4bfc/html5/thumbnails/14.jpg)
What is an “e-textbook”?
![Page 15: Digital Textbooks An Abundant New Media Opportunity Kent Freeman VitalSource Technologies, Inc An Ingram Content Group Company.](https://reader035.fdocuments.us/reader035/viewer/2022062404/551766aa5503460e6e8b4bfc/html5/thumbnails/15.jpg)
What is an “e-textbook”?
Portable
Highlight
Annotate
Rich Media
SearchShare notes
Bibliographic support Active quizzes
Change font size
Accessibility
![Page 16: Digital Textbooks An Abundant New Media Opportunity Kent Freeman VitalSource Technologies, Inc An Ingram Content Group Company.](https://reader035.fdocuments.us/reader035/viewer/2022062404/551766aa5503460e6e8b4bfc/html5/thumbnails/16.jpg)
16
• Nearly every college student in the U.S. owns both a computer and a phone
• 80% own a laptop
• 3% own an e-reader
• 36% own two computers
• Two-thirds own Internet-capable handheld deviceeCar Study, 2010
Devices and Mobile
![Page 17: Digital Textbooks An Abundant New Media Opportunity Kent Freeman VitalSource Technologies, Inc An Ingram Content Group Company.](https://reader035.fdocuments.us/reader035/viewer/2022062404/551766aa5503460e6e8b4bfc/html5/thumbnails/17.jpg)
Vital Source 12-month online growth
Importance of Scalability
![Page 18: Digital Textbooks An Abundant New Media Opportunity Kent Freeman VitalSource Technologies, Inc An Ingram Content Group Company.](https://reader035.fdocuments.us/reader035/viewer/2022062404/551766aa5503460e6e8b4bfc/html5/thumbnails/18.jpg)
Mobile Access Options - Cloud
![Page 19: Digital Textbooks An Abundant New Media Opportunity Kent Freeman VitalSource Technologies, Inc An Ingram Content Group Company.](https://reader035.fdocuments.us/reader035/viewer/2022062404/551766aa5503460e6e8b4bfc/html5/thumbnails/19.jpg)
Formats Matter
![Page 20: Digital Textbooks An Abundant New Media Opportunity Kent Freeman VitalSource Technologies, Inc An Ingram Content Group Company.](https://reader035.fdocuments.us/reader035/viewer/2022062404/551766aa5503460e6e8b4bfc/html5/thumbnails/20.jpg)
EPUB3 – The Accelerator
![Page 21: Digital Textbooks An Abundant New Media Opportunity Kent Freeman VitalSource Technologies, Inc An Ingram Content Group Company.](https://reader035.fdocuments.us/reader035/viewer/2022062404/551766aa5503460e6e8b4bfc/html5/thumbnails/21.jpg)
Interactive Learning Objects
Enhanced eBooks
Mobile Apps
Rich Media
Interactive Whiteboards
VST Acquires VPG
![Page 22: Digital Textbooks An Abundant New Media Opportunity Kent Freeman VitalSource Technologies, Inc An Ingram Content Group Company.](https://reader035.fdocuments.us/reader035/viewer/2022062404/551766aa5503460e6e8b4bfc/html5/thumbnails/22.jpg)
<figure id="morrison4264c02-fig-0003"> <title><label>FIGURE 2-3</label>Identifying instructional problems</title> <graphic picfile="978-0-4700-7426-8_0007" alt="This figure is a flow chart with 3 labeled boxes representing 3 different possible techniques and their relationship with each other. This chart is multi-directional. At each box, labeled arrows point towards one or more boxes. Each arrow is labeled with an action. Here the flow chart is described as a list in which the possible actions are listed beneath each box label. 1. Needs Assessment a. An arrow labeled “Determine if instruction is appropriate“ points toward Performance Assessment b. An arrow labeled “Refine focus” points toward Goal Analysis 2. Performance Assessment a. An arrow labeled “Refine focus” points toward Goal Analysis 3. Goal Analysis a. An arrow labeled “Determine if instruction is appropriate” points toward Performance Assessment b. An arrow labeled “Identify needs” points toward Needs Assessment." w="451" h="275"/> </figure>
<figure id="morrison4264c02-fig-0003"> <title><label>FIGURE 2-3</label>Identifying instructional problems</title> <graphic picfile="978-0-4700-7426-8_0007" alt="This figure is a flow chart with 3 labeled boxes representing 3 different possible techniques and their relationship with each other. This chart is multi-directional. At each box, labeled arrows point towards one or more boxes. Each arrow is labeled with an action. Here the flow chart is described as a list in which the possible actions are listed beneath each box label. 1. Needs Assessment a. An arrow labeled “Determine if instruction is appropriate“ points toward Performance Assessment b. An arrow labeled “Refine focus” points toward Goal Analysis 2. Performance Assessment a. An arrow labeled “Refine focus” points toward Goal Analysis 3. Goal Analysis a. An arrow labeled “Determine if instruction is appropriate” points toward Performance Assessment b. An arrow labeled “Identify needs” points toward Needs Assessment." w="451" h="275"/> </figure>
Accessibility