digital-telepathy, Inc. Pr 2.0 Workshop
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Transcript of digital-telepathy, Inc. Pr 2.0 Workshop
Public Relations 2.0Public Relations 2.0New Web, New Tools, New Web, New Tools,
New OpportunitiesNew Opportunities
Traditional PR
Traditional PR
Traditional PR
What is Web 2.0?
Recognize Any of These Sites?
What is Web 2.0?
Major Publications Take Notice
• Participation, not Publishing
• Rich User Experience
• User as a Contributor
• Radical Trust
• Tagging, not Taxonomy
• Radical Decentralization
Web 2.0 is…
Web 2.0Web 1.0
Web 1.0 vs. Web 2.0
• More Channels for Communication
• Feedback Encouraged
• Increased Brand Awareness
• Positive Association with a Brand
• Builds a Community
• FUN!
Why it’s Important
Case Study – Blend Tec
Case Study – Blend Tec
• Sales jumped 43% since video launch• Traffic increased by 650% • 3.7+ million views on YouTube (iphone)• 1.5+ million views on Revver (iphone)• 9,000+ diggs
Public Relations Embraces Public Relations Embraces Web 2.0 TechnologiesWeb 2.0 Technologies
Techniques & Tools
Press Releases• Optimize your releases• Create a compelling headline• Take advantage of free services
Blogs• Be a passionate expert, write consistently, take a stance, offer
RSS feeds• Submit to bookmarking sites, share news with community, engage
Techniques & Tools
Social Media Releases• digital video, audio (podcasts), images, social bookmarking
Social Networking Sites
Techniques & Tools
Online Newsroom/Press Center
Techniques & Tools
Online Newsroom/Press Center
ConclusionConclusion
Conclusion: Words of Wisdom
•Embrace New Media
•Facilitate Conversation
•Be Open & Authentic
•Track Your Results
•Think Unconventional
Q & A
Presentation available on SlideShare