innovative digital signage

solutions

11/2014

Digital Technologies is a company that has developed the most innovative solutions in the

field of interactive marketing, an example of which is our original application DIGI System.

We are ready to take on any technological challenge that will provide our customers

with solutions supporting their development.

Digital Technologies offers innovative marketing solutions. Our original software

DIGI System creates consumers’ mood and influences their behaviour at a point of sale.

The modern software DIGI System allows automated management of advertising

campaigns on screens of a digital signage network and supportive statistical analysis

and verification of the effectiveness of advertising campaigns.

COMPANY PROFILE

DIGITAL SIGNAGE

The Digital Signage technology enables placement of advertising content, images

and information on screens located in city centres, shopping malls and other places.

With this technology displayed content can be adapted to time and location. The traditional

digital signage network consists of screens connected by means of players to the Internet,

which makes it possible to manage the displayed content from any location worldwide.

INFORMATIONTransfer of information about a product or service on eye-catching screens placed in easily visible

places.

With the addition of contents concerning current weather information, news or foreign exchange

rates, advertising becomes more attractive and noticeable.

COMMUNICATION

A possibility to transfer information to customers about a product/service and its benefits

in a place where they can immediately purchase the product/service, the possibility of

an immediate response,

Always up-to-date information about new products/services and promotions

With the possibility to program (content, time and place of distribution) and update messages,

ads are adapted to a group of viewers, place and time

A possibility to interact with a customer.

TECHNOLOGY

Displaying the content according to a pre-planned schedule,

A possibility to remotely and fully control the displayed content

A possibility to manage multiple screens simultaneously from one place.

ADVANTAGES OF DIGITAL SIGNAGE

The effectiveness of dynamic media – moving images better attract the attention of passers-by,

are more visible and easier to remember

A possibility to add an audio message, which enhances a marketing message

Easy-to-change content of a message

A possibility to program the sequence and the timing of displayed ads throughout the day

for each screen independently and adapt them to each group of viewers

Flexibility and a possibility to make changes in real time

Multimedia displays are associated with technological progress and modernity, which positively

affects a company’s image.

DIGITAL SIGNAGE

Digital Technologies offers innovative marketing solutions. Our original software

DIGI System creates consumers’ mood and influences their behaviour at a point of sale.

The modern software DIGI System allows automated management of advertising

campaigns on screens of a digital signage network and supportive statistical analysis

and verification of the effectiveness of advertising campaigns. We have developed

the software DIGI System in order to extend the capabilities of the traditional digital signage

network so that it can provide more possibilities of interaction and become more effective.

DIGI SYSTEM

MANAGEMENT

DIGI System allows for the management of a modern digital

signage network using any device connected to the Internet.

This may be a computer, tablet or a smartphone.

With DIGI System, all important information about the opera-

tion of the digital signage system and the course of the

campaign are always at hand.

LEAP MOTION

DIGI System allows you to connect a modern Leap Motion

sensor, so that each infokiosk can be controlled by gestures.

The interaction makes it possible to stimulate a greater

interest among viewers. With the DIGI System software,

a Leap Motion sensor can be used to control 3D objects

in all directions.

DIGI SYSTEM: FEATURES

INTERACTION

DIGI System allows you to use Kinect and Leap Motion to

recognize viewers’ gestures. With DIGI System, it is possible

to easily create interactive applications, such as the so-called

virtual directories and virtual dressing rooms, the use of which

will significantly affect the interest in the displayed content.

MODERN DIGITAL SIGNAGE SYSTEM

DIGI System allows you to build modern digital signage

networks which, in addition to the traditional elements such as

screens and players, could include Kinect and Leap Motion

sensors, IP cameras, tablets and holographic projectors to

present the displayed information even more effectively.

REPORTING

DIGI System DIGI System allows you to create reports on the

progress of the campaign on digital signage networks. You can

also create reports on consumer interest and excitement

kindled by the campaign. With DIGI System, you can easily

explore the effectiveness of the campaign.

PERSONALIZATION

DIGI System allows you to create information campaigns

targeted to specific audiences. Thanks to the displayed content

personalization with respect to gender or age, it is possible to

carry out more effective information and promotional

campaigns. With DIGI System, information goes to the right

person.

P

D

t

p

c

c

p

DIGI SYSTEM FOR RESTAURANTS

RESTAURANTS

When clients walk by a restaurant, they can see a constantly updated menu displayed at its

entrance. By moving their hands or touching the screen, they can view the entire offer, see the

latest promotions and check if there are any free tables. The sensor detects the presence of

the clients, and therefore the staff know exactly how many people have come in, and how many

have gone away.

At the table, clients take a tablet or use a digital table top to see detailed information about foods

and suggestions for combining dishes in sets, which facilitates decision-making and increases

sales. The screen also allows them to place their orders, pay their bills and entertain themselves

with enjoyable games and multimedia while waiting for their meals. Details of their orders

are immediately stored in the system, which streamlines the management of the restaurant.

If some clients frequent this place, they may download an application, through which they will

receive information about special offers and review the current menu at any location and time.

DIGI SYSTEM

FOR RESTAURANTS:

an easy way to update a menu

an attractive way to present an offer

efficient management of orders

effective communication with customers

DIGI SYSTEM FOR HOTELS

HOTELS

While checking in at the reception desk, guests download a specially-crafted application on their

smartphones, use a screen placed in the lobby or tablets that await them in the rooms - in any case,

they have access to all necessary information about the hotel offer, the town and local events.

It is also an advertising platform for hotel partners - local businesses, venues and cultural

institutions. Using the application, visitors can book tickets for events, order a taxi or communicate

with the reception. Thus, their stay becomes more enjoyable, and the hotel staff work better. Digital

solutions can also improve the organization of events at the hotel and the use the hotel's restaurant.

DIGI SYSTEM

FOR HOTELS:

clear information about an offer

efficient guest service

effective and attractive advertising

DIGI SYSTEM FOR SHOPPING MALLS

SHOPPING MALLS

During a visit to a shopping mall, customers' attention is attracted by screens which advertise

stores and brands, present both static and dynamic contents, and even enable interaction

through gesture or touch – this ensures nontrivial and interactive advertising campaigns.

Special sensors react to people passing by the screens and collect data to assess their

approximate age and sex, and measure how long they have been staring at the screen. As a result,

advertisers receive specific data that allow them to plan campaigns and evaluate their

effectiveness.

Interactive kiosks that provide customers with necessary information and point the way

to specific stores and places are also useful at shopping centres. Owing to sensors,

the administration can measure traffic distribution and optimize retail space. Interesting

solutions can also be used in various eateries and shops.

DIGI SYSTEM

FOR SHOPPING MALLS:

interactive advertising campaigns

precise assessment of the effectiveness

of communication

information transparent to customers

optimization of retail space

DIGI SYSTEM FOR STORES

STORES

How many customers enter a store? What is their gender and age? How do they move around the

store? What attracts their attention and for how long? All these data are collected by sensors and

processed by the software, making it a valuable tool for retail management in any industry.

The digital solutions also increase the comfort of shopping, and ultimately contribute to sales

growth. How does it work? In clothes or optical stores, customers use screens - virtual fitting

rooms - to view the offer, try on some models, or receive styling tips. In health & beauty stores, they

can do trial make-ups and look at the screen - virtual mirrors - also to check the recommended

combination of cosmetics. In supermarkets, interactive displays provide them with additional

information about products, and suggest complementary articles or ideas for preparing a meal.

DIGI SYSTEM

FOR STORES:

convenient store management

attractive exposition of products

effective cross-selling

DIGI SYSTEM FOR AIRPORTS AND RAILWAY STATIONS

AIRPORTS AND RAILWAY STATIONS

Digital media highly facilitate the use of bus and train stations as well as airports. With the help

of interactive screens and infokiosks, passengers can check the current schedules and information,

buy tickets, and find the way to specific gates or platforms.

Digital media can also be used to get tourist information about local attractions, reserve tickets

for events or to order a taxi. They are also an effective advertising platform for local

and international companies and institutions. Digital communication works well also in the

commercial and gastronomic facilities available at stations and airports.

DIGI SYSTEM

AIRPORTS AND RAILWAY STATIONS:

optimization of traffic routes

transparent information

efficient passenger service

effective and attractive advertising

DIGI SYSTEM FOR EVENTS, TRADE FAIRS AND CONFERENCES

EVENTS, TRADE FAIRS, CONFERENCES

Participants of an exhibition or a conference can easily find a specific stand or a lecture hall using

an application on their smartphones or interactive infokiosks placed at strategic points. The same

solutions can help them become familiar with the schedule of events and - in the case

of international events - make it easy to organize their stay in a foreign city. For example,

they provide information on tourist attractions, accommodation, restaurants, cultural events or

transport.

They also work as a platform for advertising partners of the events, and at the same time they

make participants become more involved, thus allowing organizers to get feedback from them,

for example through a survey. Exhibitors use infokiosks and virtual showcases to present their

offers. Special sensors allow them to register movement on the stand, while mobile applications

enable them to communicate with customers even more effectively.

DIGI SYSTEM FOR EVENTS, TRADE

FAIRS AND CONFERENCES:

efficient communication with participants

easy event management

effective advertising

attractive presentation of an offer

FOR MORE INFORMATIONCONTACT US AT:

DIGISYSTEM.CO