Liderando a Revolução Digital

#wsidigitalsummitSP

Parceiros

#wsidigitalsummitSP

3 Ways

Companies Can

use Social Media

to Generate

Revenue

#wsidigitalsummitSP

by Francois Muscat WSI South Africa

This Presentation Is Not About:

• Boring Social media stats

• Silly social media videos

• Videos about Cats

#WSIBrasil

Staying in touch with existing customers

Building Awareness,

Trust & Credibility

Enabling Employee

Brand Ambassadors

1

2

3

Practical ways to on how companies can use social media to make a difference to their bottom line

#WSIBrasil

Staying in touch with

1 existing customers

Building Awareness,

2 Trust & Credibility

Enabling Employee

3 Brand Ambassadors

• Any Teenager can do what we do?

• Know what your social media company is doing

• You need to care about social media

• Don't just leave it up to someone else because you don't want to understand it

So what did we learn from that video presentation?

#WSIBrasil

CAN YOU TRUST YOUR SOCIAL MEDIA

CONSULTANT?

1) STAYING IN TOUCH WITH EXISTING CUSTOMERS

Repeat sales

• Up-selling/Cross Selling

• Referrals

• Improved Service

START BY BUILDING YOUR COMMUNITY

Connect with all your clients on the social media channels of their choice

Twitter Txt Msg IM Video Chat Email vMail Phone Meet

Veterans 1925 - 45 71 - 91

Boomer 1946 - 60 56 - 70

GenX 1961 - 81 35 - 55

Gen Y 1982 - 02 14 - 34

Customers Choice of Communication

• Through education of other

products/services

• Introducing new products/

services

• New capabilities that you have

Up-selling existing customers should be a key part of any business plan

UP-SELL ADDITIONAL SERVICES

Up-Sell by engaging with your

customers on Social Media

Communicate regularly

Publish content of value

Build deeper relationships

Real-time access to customer complaints & questions

Respond immediately & provide a rapid solution

Share both negative & positive reviews, helps your customers see how much you care about their needs

IMPROVE CUSTOMER SERVICE

2) Building Awareness, Trust & Credibility

Takes years to Build

Seconds to Destroy

Forever to Repair

IDENTIFY YOUR TARGET MARKET

Tempkin Group

ALSO KNOWN AS PERSONAS

GROW YOUR REACH

Total number of Fans, Followers & Subscribers across all Social Media Platforms

Target Users

Develop Personas

Choose

Platforms

Publish

Content

Measure

& Analyse

Plan

Research

• Show your expertise

• Localized focus

• Create expectations

CONTENT

STRATEGY

Who is this content for?

Where will your Audience receive this content?

When will it be delivered?

Why does your Audience want/need this content?

What kind of content are you creating?

What

Why

When

Where

Who

Content Plan

Your Personas

Social Media & Blog

Daily

Answer their questions

Blogs | Video | Images

visual.ly

CONVERSION FUNNEL & CONTENT STRATEGY

CONVERSION FUNNEL & CONTENT STRATEGY

visual.ly

Website Analytics & ROI

Establish a Web Presence

➡ Facebook page ➡ Twitter Accounts ➡ LinkedIn Company page

➡ Google Plus page

Destination

➡ Responsive design

➡ Office location

➡ Contact details

Mobile Strategy 3

Location

Mobile Reach

Conversation

➡Engage ➡Inform ➡Participate

➡Behind the scenes stories

Social Media Strategy 2

Social Reach

Marketing Sales Customers Business

owner

Personas Audience

Search Engine Marketing ‣ Search engine optimization ‣ Pay per click

‣Social Media assets

Mobile ‣ Mobile search ‣ Location searches ‣ Social links

Publish your content

Awareness

Comparison

Decision

Know

Trust

Like

3) ENABLING EMPLOYEE BRAND AMBASSADORS

How to Maximize Reach &

Engagement by Empowering

Employees to Share Content

In the current social media

climate, people don’t want to

talk to a brand. They want to talk to another person.

With employee advocacy,

Companies empower their employees to represent both the

brand and themselves in an authentic way.

10 x

larger than a company’s follower base

The Power

of

Employee

Networks

BENEFITS

TO COMPANY

WHEN EMPLOYEES

SHARE

CONTENT

• Increased brand awareness

• Attract top talent

• Generate sales leads

#WSIBrasil

5 Reasons People Share

Content Online

To bring value &

entertaining content to

others

To define themselves to

other people

To grow & enrich existing

relationships

To get the word out

To feel a sense of self-

Your workforce is anfulfillment

untapped conversation

engine

Benefits To Employees

When They Share Content

BUILD THEIR PROFESSIONAL REPUTATION

GROW THEIR NETWORKS

BECOME MORE ENGAGED IN YOUR COMPANY

#WSIBrasil

Top 5 Employee Advocacy Use Cases

HR & Company

Culture

Let proud employees endorse the

company as a great place to

work & help with recruiting

27% more

optimistic about

the company’s

future

Lead

Generation

Increase sales leads &

conversions by having an always-

on marketing channel

5X increase in

website traffic:

25% more leads

Brand

Awareness

Humanize your brand & increase

awareness through your employees

authentic voice

Increase in brand

awareness by 14X

Event

Promotion

Drive more registrants & attendees to

webinars & events with real-time

sharing

Drive 20-50% of

overall event

registrations

Establish & extend relationships with

prospects & customers on social media

11X more company

content

amplification

Social

Selling

Employee advocacy is not a one-and-done exercise;

it’s a new way of engaging that requires sustainability

for maximum impact.

Credit Mark Smiciklas

Social Business is the FUTURE and it has employees at its centre

EMPLOYEE ADVOCACY JOURNEY

Dest ina t ion Point o f Depar tu re

CONTENT Blogs

Twi t t e r

Facebook

LinkedIn

EMPLOYEE Selec ts the con ten t

t o publ ish t o the i r

ne two rks

BRAND Provides easy t o

f ind con ten t

#WSIBrasil

The Employee Advocacy Process

Share content

on their

personal social

media

channels

Develop a

reputation as

thought

leaders

Generates ROI

through direct

traffic, earned

media & sales

Company

becomes a

social media

influencer

Increased

search traffic

Instant

thought

leadership

CURATE SHARE TRAFFIC ROI INFLUENCER

Team members

curate content

produced by

your brand

STEP 3

STEP 2

Start with a clearly articulated social strategy, aligned with your brand priorities

Help team members build their personal brands

Nominate and train team members to pilot your program

Create and distribute a company– wide social media policy

STEP 1

Step 5

STEP 4

Hold training sessions to make implementation easy

A High Performing Employee Advocacy Program HOW TO BUILD

• Step 1 Start with a clearly articulated

social strategy, aligned with your

brand priorities

• STEP 2 Create and distribute a

company– wide social media policy

• STEP 3 Nominate and train team

members to pilot your program

• STEP 4 Help team members build their

personal brands.

• STEP 5 Hold training sessions to make

implementation easy

Reach

1 Million Customers

Drive

50,000 Social Engagements

Create

5,000

Unique pieces of content

THANK YOU

Explore todas as

oportunidades do Marketing

Digital para sua empresa

Entre em contato conosco e receba

uma avaliação de sua presença digital

DIGITAL MINDS 12 Estratégias de Marketing Digital que

toda Empresa Precisa Conhecer

FALE CONOSCO!

(011) 980 469 178

gustavo.deboer@wsib2u.com

(011) 982 021 185

contato@wsib2u.com

Gustavo de Boer

Sócio Diretor da WSI em São Paulo

Rodrigo Arruda

Sócio Diretor da WSI em São Paulo

www.wsib2u.com