Digital Strategy Workshop for Internet Week Denmark #iwdk
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Transcript of Digital Strategy Workshop for Internet Week Denmark #iwdk
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Digital Strategy Workshop
By Tobias @egmose & Harald @tokeroed
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Tobias Egmose
Digital Advisor
Hou Media
We produce video and develop digital solutions to improve corporate communication.
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Harald Reedtz Tokerød
Senior Digital Strategy Advisor
House & Co
We believe every business has an unexploited digital business potential. We help identify this potential and define a digital strategy that we also support with digital software solutions.
Inspire > Listen > Challenge > Solve
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Digital Business
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Digital Strategy
Core Business
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Det Digitale Landskab
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Shape your digital vision
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No course – no sucess
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Multichannel is business
Companies that effectively sell across multiple channels achieve more than 40% higher sales ROI than companies wedded to a single channel.
Nearly a third of all B2B purchases are done digitally.
http://blogs.hbr.org/2014/04/4-ways-the-best-sales-teams-beat-the-market/
Customers today use an average of six channels during the buying process, and the number of channels available to them is only increasing.
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Smooth customer journey
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Digital = satisfaction
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Mapping stakeholders
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Touchpoints
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A question for you
What are your main struggles as a digital practitioner?
What do you need to improve?
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Go into groups to discuss
Who are your key stakeholders?
Is your organisation ready for a digital strategy?
Is there a solid ground for your digital strategy?
What is value to your organisation? (other than sales?)