Digital Strategy i Small and Medium Sized Organizations for IFL, 2010
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Digital Strategi
Din förlängda arm & röst där dialogen fortsätter på nätet2010.08.26
för små och medelstora organisationer
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Heidi Harman1996-20011996-2001 Fotograf ass + fotograf + tekniker på Kulturhusets Utställning + Fotograf ass + fotograf + tekniker på Kulturhusets Utställning + Konst skolaKonst skola
2001-20042001-2004 Kaospiloterna, Brandrapporter, TODA New York, Analys: Innovativt Kaospiloterna, Brandrapporter, TODA New York, Analys: Innovativt EntreprenörskapEntreprenörskap
2005 - 20092005 - 2009 Svensk Form, Bazooka, Bleed, IFL vid Handelshöhskolan, Svensk Form, Bazooka, Bleed, IFL vid Handelshöhskolan, Burning Burning TVTV, Starring LBI International/ SYRUP, Starring LBI International/ SYRUP
2009 - Current 2009 - Current RunAlong.se, 24Hour Business Camp, föreläser på HyperIsland, RunAlong.se, 24Hour Business Camp, föreläser på HyperIsland, Reboot etc. Konsultar åt diverse. Grundare av GeekGirlMeetup.Reboot etc. Konsultar åt diverse. Grundare av GeekGirlMeetup.
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Dialogen fortsätter på nätet.
Monologen stannar i press.
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Change agents, practice and theoryManagement is routine based. Leadership is taking people from point A to B mentally or fysically.
AA BBUn-exploredExplored
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From signals to dialogue > active users
Smoksignals
Pigeons
Letters
Printing press = democracy paradigm
Telephones ,Tv
Internet, Mail, Blog, Microblogs.
History of development, democratization and communication.
User-driven
development
Customer Service
goes R&D
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Transparency and Participation
GovernmeGovernmentnt
NonprofitNonprofitCompanieCompanie
ss
Users
UsersUsers
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ITS NOT EASY, BUT ITS PRETTY SIMPLE
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Digital Strategi, relation
Auktoritet + Relevans + Trovärdighet
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Digital Strategi
Auktoritet- Var relevant för folk i din bransch- Håll dig innanför din kategori av intresse- Personlig, inte privat- Bidra med meningsfullt innehåll, tips, råd och rekommendationer- Var trovärdig, “tjäna alltid din publik först.”- Använd din Affiliate-länkning ärligt och sparsamt- Erkänn, nämn och poängtera andra i branschen som förtjänar det inom din industri
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Digital Strategi, tillfört värde.
- Kommer min målgrupp verkligen & ärligt talat bry sig ett **** om vad jag ska berätta eller skicka dem?
- Till vilken grad tillför din information värde till din användares upplevelse av tjänsten/kringtjänsten?
Relevans
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Digital Strategi
TrovärdighetFör att bygga trovärdighet - var trovärdig
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Digital Strategi, relation
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WTF- factor
Never underestimate the WTF-factor, theres a lot of information in resistance.
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Ask what he or she wins at resisting.
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Thank you
Heidi [email protected]
@heidiharman@teamRunAlong@geekgirlmeetup
VectorAndPixla.blogspot.comHeidiHarman.comRunAlong.se
Bon Bon VoyageVoyage
http://se.linkedin.com/in/heidiharman