Digital strategy for Covid-19 and

beyondBlake Zibara

Happy Hippo Media

600 B2B companies – Early 80’s recessionCompanies who maintained or increased adverts, GREW!

Some by 275%

Great depression - Doubled in first year

Warren BuffetBe fearful when others are greedy and greedy when others are fearful

Digital Marketing Strategy

Reassess your avatar

Name

Age

Occupation

Income

Interests

Choose relevant

platforms

B2B OR B2C

What is each platform used for?

Who uses each platform? demographics

What are the functionalities of each

60% - Facebook, 1 in every 2

94% of all searches - Google – 48k/sec

Strategy:

Long term: page one Google

Short term direct response

Use direct response marketing to offset long term

SEO

Establish a strong

brand story

“Not what you say but how you say it”

Who are you?

What services do you offer?

How can you help the problems your avatars have

now?

People are 75% more likely to buy from a brand they

are familiar with.

Ways you can reach more people for less

Photo advertisement, can cost you as

little as 18 cents

Video advertisement, can be as little as 2

cents.

Examples: video blogs, webinars, live

streams, and online tutorials

TIP: GIFs are a great alternative to videos

as they still have the same engagement and

cost

Market triangle –

your audience

Social media content:

80% branded

20% actionable

TIP: 10% of your social audience will see your

content – pay to play

Canva.com

Instagram posts

Facebook posts

Facebook headers

Business cards

Envelopes

Custom dimensions

GIF’s

Ubersuggest.com

Websites

Keywords – what people search on Google

Spy on competitors

Top ranking keywords

Top ranking pages