1. MIEL VAN OPSTAL | JUNE 6, 2014 DIGITAL STRATEGY MEETS CONTENT MARKETING

2. about your identity 3. source: tbkconsultblog + volvo the value chains 4. source: ConnectingUp build your story 5. define your audience source: PetalsOfJoy 6. set your goals source: Threadless 7. team + resources 8. plan the journey 9. mechanics 10. mechanics 11. mechanics 12. mechanics 13. mechanics 14. mechanics 15. mechanics 16. mechanics 17. mechanics 18. mechanics 19. mechanics source: visual.ly insidecontentmarketing.com 20. learn source: NASA rocket science 101 21. MORRIS (1989) (ad)venture 22. Size matters 100 characters is the engagement sweet spot for a tweet. Tweets shorter than 100 characters get a 17% higher engagement rate. The ideal length of a Facebook post is less than 40 characters 40-character posts received 86 percent higher engagement Posts with 80 characters or less receive 66% higher engagement 23. Size matters 24. Size matters The ideal length of a Google+ headline is less than 60 characters Google changed the layout of posts so that you only see three lines of the original post before you see Read more link. In other words, your first sentence has to be a gripping teaser to get people to click Read More. 25. Size matters The ideal length of a Google+ headline is less than 60 characters Google changed the layout of posts so that you only see three lines of the original post before you see Read more link. In other words, your first sentence has to be a gripping teaser to get people to click Read More. The ideal length of a headline is 6 words The ideal length of a blog post is 7 minutes, 1,600 words 26. Size matters 27. Size matters The ideal width of a paragraph is 40-55 characters Content width can give the appearance of simplicity or complexity Content width is key to maximizing reader comprehension or in other words, a content column that varies between 250-350 pixels wide (it depends on font size and choice). Forty and 55 characters per line means about 8 to 11 words. 28. Size matters The ideal length of an email subject line 28-39 characters A study released by Mailer Mailer around the same time as MailChimps study found a slight bump in opens and clicks at a certain range of characters. Here is their analysis: 415 characters: 15.2% open; 3.1% click 1627 characters: 11.6% open; 3.8% click 2839 characters: 12.2% open; 4% click 4050 characters: 11.9% open; 2.8% click 51+ characters: 10.4% open; 1.8% click 29. Size matters Scientists seem to agree on a range of 10 to 18 minutes for how long most people can pay attention before they check out. The physiological reason behind this is that new information must be processed by the brain, resulting in a huge use of glucose, oxygen, and blood flow as brain neurons fire and burn energy. This loss of energy leads to fatigue. 30. Size matters Recent changes to the design of Googles results pages mean that the maximum length for titles is around 60 characters. The ideal length of a domain name is 8 characters Because - its short - Easy to remember - Easy to spell - Descriptive or brandable - No numbers, no hyphens - Preferably .com (internationality) 31. MIEL VAN OPSTAL LINKEDIN.COM/IN/MIELVO @COOLZ0R MVO@NOTOR.IO +32 472 675 692 | +1 650 931 5247 Thanks for listening!