DIGITAL STRATEGIES FOR SUSTAINABLE GROWTH Executive Education

Goal of the Programme:

In today’s digital world, developing business models and strategies to grow and sustain your business is absolutely critical.

This practical workshop is designed to help your organisation build visibility and brand credibility and improve your profitability by effectively engaging customers across several media platforms daily. In order to adapt and thrive, organisations need people who can think strategically and harness each wave of digital change to create new value for customers and new opportunities for the business.

The three-day programme, “Digital Strategies for Sustainable Growth” focuses on how businesses can utilize new strategies and business models for their organisations to remain relevant in this digital age. The programme is designed to equip participants with the technical know-how needed to successfully manage organisations in this digital era. It introduces participants to the fundamentals and the relevance of digital strategies in the business environment.

The objective of the programme is to provide an actionable framework for analyzing, designing and implementing strategies that will ensure businesses remain relevant and competitive in an ever-evolving business landscape.

Learning Outcome Participants will leave with a set of planning tools and strategies that can be implemented immediately in their organisation. The cases studies will feature digital trailblazers and traditional enterprises that are adapting to the digital economy. Specifically, individuals will learn to:

• Understand digital platform and how to leverage them for business growth. • Create value for the business, its people, customers and the society at large • Create digital strategies with KPIs that are closely aligned to the core business

objectives. • Increase online visibility and bottom-line profitability through digital strategies • Understand the nuances of delivering service excellence in an online

environment.

• Improve overall customer services through automation. • Design and implement digital transformation strategies in your business with

real-time results. • Acquire, retain and extend customers through digital avenues. • Generate members & higher converting leads via social media & new media

platforms. • Provide rich customer experiences through creation of engaging content. • Increase website traffic and search ranking through practical, industry-standard

search engine optimisation techniques. • Acquire new skills for entry into a new industry as a Digital Strategist, Digital

Marketer, SEO Consultant, Business Analyst etc. • Stay up to date with emerging technologies and the latest trends in the digital,

social & mobile industries

Benefits & ROI Increased Revenue, Reduced costs Digital strategies deliver a higher ROI than other traditional forms of marketing and/or advertising, mainly by generating higher conversion rates in relation to initial costs. A well-planned and implemented digital strategy can significantly improve revenue and reduce operational costs.

Improved Real-time Customer Services Through daily active engagement, organisations can respond quicker to customer requirements and through social listening, gain valuable insights that aid smarter business decisions. Increase brand awareness and customer loyalty Connecting with customers online makes it easier to find your products and services, increase top of mind brand awareness, customer retention and brand loyalty. Improved Competitive Advantage: Digital marketing, Search Engines & Social media all provide level playing grounds for businesses as the cost of participation is relatively low or FREE. It keeps you at par with rivals, allowing for keen competition. With social media monitoring you can gain key information about your competitors, allowing you to make strategic business decisions.

Programme Outline /Module Breakdown

Strategic Social Media Marketing

Understand the relevance and application of Facebook, Instagram, Twitter, SnapChat,

WhatsApp etc. Understand how to utilise Owned, Earned & Paid media on social media.

Understand the role of influencers, seed marketing & word-of-mouth social referrals.

Learn how to manage precision targeted and Re-targeting adverts on social media.

Mobile Marketing & Hyper-Connectivity

Advancements in technology have made mobile devices easily accessible. Mobile

devices have facilitated the proliferation of social media and digital platforms, in turn

shaping up the modern customer into a hyper-connected consumer. You will learn the

characteristics of the hyper-connected consumer and understand how

mobile marketing can be used to add value at each touch-point of the consumer-

buying journey.

Introduction to Search Engine Optimisation (SEO)

Over 75% of online experiences start with a keyword search on the major search

engines. Consumers are also increasingly using social media platforms as search

engines. It is important that you understand how to optimise your content and assets

to ensure organic visibility when consumers search for your products and services

online. SEO is an important aspect of digital marketing as it could dramatically reduce

the overall cost of advertising.

Programmatic Advertising: LinkedIn, Google, YouTube

Programmatic advertising uses machines and algorithms to purchase advertising

display space. This automation leaves more time for humans to optimise, manage,

measure, and improve the ads. You will be introduced to pay-per-click advertising

platforms such as Google Adwords and LinkedIn. You will learn how to reach targeted

audiences based on segments such as demographics, age, social standing, interests

and geographical location.

AI & Emerging Technology in Business & Marketing

AI or Artificial Intelligence is a buzz word for businesses these days and rightfully so. AI

is changing the business landscape across several industries, yet most businesses

haven’t adopted AI because they believe it requires huge technological and/or financial

investment. This course will expose you to different applications of AI & emerging

technologies in business & marketing. You will develop an AI powered customer service

Chatbot.

Value Creation: Goals, Objectives & KPIs

Traditionally, a firm’s value proposition was seen as fairly constant. Products might be

updated but the basic value a business offered to its customer was assumed to be

constant. New players have disrupted many industries by offering new value

proposition powered by technology and platform business models. You will learn how

to create Business, People, Societal & Customer values that are closely aligned to the

core business goals.

Digital Transformation & Disruption

This module explores the 5 domains of digital transformation as follows:

• Customers

• Competition

• Data

• Innovation

• Value

Traditional vs Platform Business Model

• Understanding digital business platform • Migration from traditional to platform based model

Customer Services in a Digital Environment

Assessments • Group Projects • Assessment Quizzes • Class coursework • Written Exams

Group Projects • Develop a customer service chatbot using Artificial Intelligence • Create a value-added social media campaign • Analyse a proposed business venture using a framework • Develop a S.M.A.R.T KPI framework aligned to core organisational goals • Develop a proposal on digital transformation strategy

Training Faculty

Mr. Christian Junior

Director, Rhics Technology UK Christian is an Oxford University certified Digital Marketing Strategist with 10 years practical experience in the IT industry. He maintains an impressive portfolio of over 300 successfully executed projects within various disciplines.

He has consulted on numerous IT projects for international clientele; managing stakeholders and workforce spread across several countries. Most recently, he has led the design of projects for brands including Chartered Insurance Institute (CII)

London, Virgin Atlantic, British Airways, Co-op Bank, Antigua High Commission

London, Caribbean Confederation of Credit Unions (CCCU), Cooling Tech, Edward B.

Beharry Group, Standard Chartered Bank amongst many others.

Christian has a track record of successfully implementing effective digital marketing strategies for a number of global organisations.

Ms Judy McCutcheon

Partner, Go Blue Inc. Ms. Judy McCutcheon has over 20 years’ experience as a consultant and trainer, working with major organisations within the Caribbean region, North and Central America. Her areas of competence are in organizational redesign, employee assessment and development and training. She has worked in various industries including, Financial Services, Manufacturing, Hotel and Tourism, Telecommunications, and Retail. She is a graduate of the University of the West Indies with an MBA in International Business and is currently pursuing a master’s in applied psychology at the University of South Wales Mr. Aaron Moses

Partner, Go Blue Inc. Mr Aaron Moses has over 35 years’ experience in various senior management roles in Grenada. His career in policy development and management spans across government and the private sector, including banking, manufacturing, marketing, and human resources. Aaron has served as a general manager and director of several companies in Grenada and as the Head of Human Resources for Cable & Wireless, covering Grenada and St Vincent. He is a former president of the Grenada Chamber of Industry and Commerce, Deputy President of the Senate, a lecturer at the University of the West Indies Open Campus and Policy advisor to a former Prime Minister of Grenada. Aaron has a passion for the growth and development of people. He has a keen interest in them being able to take control of their finances and to have access to low-cost traditional source of funding, as is evidenced by his years of dedication to the development of the Credit Union movement in the Caribbean. He is currently serving as a Director on both the World Council of Credit Unions and The Caribbean Confederate of Credit Unions. He has an MBA from the University of Missouri and a BSc in Management and an MSc Telecommunications Regulation and Policy from the University of the West Indies.

Contact Information

Rhics Technology

UK Head Office

Address: 11 Mowll Street, Oval London SW9 BG, United Kingdom

Telephone: +44 203 950 2355 | +44 7759 301221 (Mobile & What’s app)

Email: info@rhicstech.com

Website: https://rhicstech.com

Go Blue Inc. (Caribbean Partners)

Tel: +1 473 405 6672 | Email: info@goblueinc.net | Website: www.goblueinc.net

Address: Lance Aux Epines, St. George Grenada