DIGITAL STORE AUDITPROVIDED BYSMOLLAN PAKISTAN FIELD SERVICES

USINGPLANORAMA IMAGE RECOGNITION TECHNOLOGY

THE FUTURE FOR SMOLLAN TECHNOLOGY AND INTELLIGENCE

UNILEVER PAKISTAN CURRENT AUDIT PROCESS

• Visual / manual store audits• Significant time required for collecting the

information and then reporting on the outcomes

• Subjective interpretation of information by the auditor

• Inconsistent execution by audit team• Only 23% of Unilever Pakistan’s store

universe covered by auditors

Manual audit results are not always accurate or reliable:• Human errors during collection of information and reporting on the

results• Reluctance by field team to self-report discrepancies from targets• Information overload in a difficult environment

SAVING TIME, REDUCING COSTS AND INCREASING SALES THROUGH IMAGE RECOGNITION TECHNOLOGY

Take photos of your shelves

Upload photos to

servers for analysis

Receive accurate

results and statistics

SAVING TIME, REDUCING COSTS AND INCREASING SALES THROUGH IMAGE RECOGNITION TECHNOLOGY

Head on photo

Angled photo

Slanted photo

Photo in 2 parts (up &

down)

Flexible ways to take in-store photos

SAVING TIME, REDUCING COSTS AND INCREASING SALES THROUGH IMAGE RECOGNITION TECHNOLOGY

Uploading photos to servers for analysis

SAVING TIME, REDUCING COSTS AND INCREASING SALES THROUGH IMAGE RECOGNITION TECHNOLOGY

• Share of assortment• Share of shelf• Number of SKUs• Number of facings• Missing products / out of stocks• Planogram compliance / planogram

integrity• Shelf quality index• Numerical distribution

Planorama software provides you with comprehensive statistics and reports on your stores and your products, as well as powerful executive summaries:

DIGITAL STORE AUDIT

Strength WeaknessSPEED – results start arriving within 48 hours on average

Cost depends on store numbers and amount of photos to be analysed

ACCURACY – reported data integrity improvement of 6% to

33%ACCESSIBILITY – photos and

reports available online 24/7/365No additional 3rd party audit team

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Opportunities ThreatsEFFICIENCY - from 25% to 83% increase in time saving for field survey information collection

Product Master Library Accuracy (package size, dimension and

image must accurate)INCREASED PRODUCTIVITY from

existing reps or fewer reps needed for current coverage

Perfect Store One Pagers must be kept up to date

Quick insights to identify, fix and grows categories and channels

Reliable reporting in term of quality data

Consistent Audit Methodology

PILOT PROJECT MANAGED BY SMOLLAN PAKISTAN FIELD SERVICES

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• The Tea category was selected for the pilot to run over a 6 week period

• 52 locations in the Karachi area were selected across general trade market, including one modern trade outlet

• Each location received at least 3 visits over the course of the pilot

• 1 Smollan Pakistan Merchandiser was selected to take the photos using Smollan Mobile as part of their normal in-store routine

PILOT PROJECT MANAGED BY SMOLLAN PAKISTAN FIELD SERVICES

PERFECT STORE KPI COVERAGE

6P’s KPIs Covered?

How

Product On shelf availability Digital Measurement

Pack New Product Distribution Digital Measurement

Price MRP Environment Not in Scope ---

Promotion Promotion Compliance Survey

PlacementShare of Shelf Digital

Measurement

Shelf Standard Survey

Proposition Call to Action Survey

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UNILEVER PAKISTAN COST SAVING AND INCREASED COVERAGE

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Year 1 Cost Saving Year 2 Cost Saving

18% 25%

Current Audit Coverage Increased Coverage

23% of Unliever Pakistan’s Universe

(+- 7268 outlets)31 600 outlets

* The above results are based on the following:

General Trade Modern Trade

10 categories 7 categories

1 or 2 photos per category (max. 2)

1 or 3 photos per category (max. 3)

10 to 20 photos per visit (max. 20)

7 to 21 photos per visit (max. 21)

A total of 31 600 oulets to be audited across gerneral trade and modern trade