Digital sparks matt ogilvy

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@Mattgierhart #DIGITALSPARKS [email protected] matt gierhart head of social

Transcript of Digital sparks matt ogilvy

Page 1: Digital sparks matt ogilvy

@Mattgierhart#[email protected]

matt gierharthead of social

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@Mattgierhart#[email protected]

Brand EXPERIENCESARE More than EYEBALLS

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@Mattgierhart#[email protected]

two really famous case studies

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it get’s worse

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@Mattgierhart#[email protected]

Brands

Offers

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what is the marketing of the offer?

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@Mattgierhart#[email protected]

below the line

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@Mattgierhart#[email protected]

DISCONNECTING EXPERIENCES

G A P

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EXTENDING EXPERIENCEProducts Values Experiences> >

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@Mattgierhart#[email protected]

Thank you?A brand experience is more than a marketing campaign. it involves the entire brand.

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