Digital signage for retail · 2016-11-10 · Retail benefits Using digital signs in a retail...
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Application Note Digital signage for retail replaces static print signs to improve the communication with customers. Digital signage for retail In store: Why use digital signage in retail? ∙ Non PC based signage solution ∙ Extremly reliable and robust ∙ No IT maintenance required ∙ Lowest cost of ownership with life time warranty ∙ Very low power consumption and very small ∙ Integrates with existing systems ∙ Dynamic contents: RSS feeds, widgets (weather, clocks, effects), animations, instant messaging, conference room reservations ∙ Video wall features included ∙ Interactive kiosk applications ∙ Content feed back into local IP TV system to display information within rooms Key Benefits Digital Signage is used to replace traditional signs and replaces static print signs and billboards with electronic retail signs that distributes content and messages in a targeted, effective and interactive way. LCD, plasma and flat panel technology are commonly used to communicate full-motion video, sound and text. The digital signage system will also use a network and software controlled from a central location remotely and which presents information to a targeted audience. The retailer has full control over the display and their messages and can be updated quickly and effectively. Retail benefits Using digital signs in a retail environment can have many benefits over static displays. One such example is dynamic digital signage. This captures the customers attention and is able to influence their purchasing decision right up to the point of sale. Digital Signage can remove the high cost of printing and distributing ad campaigns throughout multiple stores. Digital signage is instant and enables promotions to be changed immediately for various products or particular customers. An important advantage of digital displays over static is that retailers can earn money with their digital signage network by selling advertising space to their suppliers or in promotions.
Transcript of Digital signage for retail · 2016-11-10 · Retail benefits Using digital signs in a retail...
Application Note
Digital signage for retail replaces static print signs to improve the communication with customers.
Digital signage for retail
In store:Why use digital signage in retail?
∙ Non PC based signage solution
∙ Extremly reliable and robust
∙ No IT maintenance required
∙ Lowest cost of ownership with life time warranty
∙ Very low power consumption and very small
∙ Integrates with existing systems
∙ Dynamic contents: RSS feeds, widgets (weather, clocks, effects), animations, instant messaging, conference room reservations
∙ Video wall features included
∙ Interactive kiosk applications
∙ Content feed back into local IP TV system to display information within rooms
Key BenefitsDigital Signage is used to replace traditional signs and replaces static print signs and billboards with electronic retail signs that distributes content and messages in a targeted, effective and interactive way.
LCD, plasma and flat panel technology are commonly used to communicate full-motion video, sound and text. The digital signage system will also use a network and software controlled from a central location remotely and which presents information to a targeted audience.
The retailer has full control over the display and their messages and can be updated quickly and effectively.
Retail benefitsUsing digital signs in a retail environment can have many benefits over static displays. One such example is dynamic digital signage. This captures the customers attention and is able to influence their purchasing decision right up to the point of sale.
Digital Signage can remove the high cost of printing and distributing ad campaigns throughout multiple stores.
Digital signage is instant and enables promotions to be changed immediately for various products or particular customers.
An important advantage of digital displays over static is that retailers can earn money with their digital signage network by selling advertising space to their suppliers or in promotions.
As a company of innovation, SpinetiX SA reserves the right to change product specifications without notice. For the latest product specifications, visit www.spinetix.com or contact your SpinetiX sales representative. Copyright © SpinetiX SA. All rights reserved. SpinetiX and HMP Hyper Media Player are registered trademarks of SpinetiX SA.
Choose the right digital signage hardware and software for your retail environmentFor whatever your retail objective is, be it building a brand, influencing customer behavior or providing information about a product, digital signage should ultimately lead to increased sales and communication.
As digital signage can tend to be a significant investment, it’s recommended that serious planning needs to take place to ensure the retailers get a return on investment. Considerations should also include location, what software to use, and networks.
SpinetiX offers dedicated hardware in the form of their Hyper Media Players to mange content over retail systems. For small signage systems, SpinetiX Fusion software can be used to dynamically display information using the Hyper Media Player devices. These products are deployed at two Italian retail locations. The first of which is in hundreds of “3 Italia” mobile phone retail stores across Italy to benefit from small form factor, low power consumption and dedicated hardware.
In one of the largest and most high-profile installations to date, SpinetiX HMP100 Hyper Media Player technology is deployed across “3 Italia” stores thanks to certified distribution partner AV Store. The purpose of this nation-wide installation with 1200+ screens is to standardize communications with customers and provide them with attractive, informative signage to support mobile sales, promotions and incentives.
The other is Leroy Merlin and their prestigious Nova Milanese retail store located just outside of Milan. This is the very first Italian retail store to use interactive screens to guide and educate customers as well as create a unique shopping experience. The system uses the SpinetiX HMP100 Hyper Media Players to power and manage various content on screens located throughout the store.
(SpinetiX Retail Application Note v2.0)
More informationVisit www.spinetix.com/go/retail
ContactDigital Signage StoreDemkaweg 11 JA3555 HW Utrecht
[email protected]: 085-2100 613
