Digital signage & employee communications

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Move Your Message Digital signage to enhance employee communications

description

This presentation was presented as part of a webinar in February 2010. MediaTile is an award-winning digital signage provider and was accompanied in the presentation by Eli Lilly & Company, one of the world's largest pharmaceutical companies. The webinar focused on the importance of implementing digital signage to enhance employee communications on a global and local effort.

Transcript of Digital signage & employee communications

Page 1: Digital signage & employee communications

Move Your Message

Digital signage to enhance

employee communications

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Delivering your message

• Employees are a fickle audience.

• Engage them and deliver communication where they work.

• Communicate dynamically.

• Deliver the right messages to the right workers at the right time.

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Digital signage 101

• A network of intelligent video displays placed in a variety of out-of-home (OOH) settings to communicate targeted, up-to-the-minute messages to defined audiences.

• Delivers more dynamic and cost effective communication than other visual communications.

• Attracts employees’ attention, creates ambience, informs, and educates.

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Connecting the screens

• Three networking options– Cellular– Wi-Fi– Ethernet/LAN

Cellular Wi-Fi Ethernet/LAN

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Digital Sign in a Box

• LCD provides an all-in-one solution.– Commercial grade– High-definition

• Four different size options.– Portrait or landscape– Touch screen available

• Everything included.• Comes with 2-year repair

or replace warranty.

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MediaCast Broadcast Portal

• Web-based command & control system for your entire network.

• Upload content, build playlists & schedule to your screens.

• No limit on users and customized rights & privileges.• Control groups of screens or individual ones.

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Heard from our customers…

Relevant

Simple

Powerful

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Eli Lilly & Company

LillyTVDigital signage on a global scale

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• Lilly needed a truly global communications tool

• Close to 40k employees• Clinical research conducted in more

than 50 countries• Research and development facilities

located in 8 countries• Manufacturing plants located in

13 countries• Products marketed in 143 countries

Global reach

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• Lilly’s history with digital signage– 13+ years– In locations that reached roughly ½ of employees

• Survey results– 64% said they watched screens at least once a

day– 68% said they saw something on the screens

that caused them to take action– 35% said they might not get company news

without it• CEO’s support

Getting started…

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• Many little networks that feed from the larger network

• Needs at internationaloffices vs. U.S. offices

• Local editors/resources• Translations• Importance of localizing content

An international network

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• Breaking news• Product news• Quarterly financial information• HR-related announcements• High-level employee recognition• Business wins / losses• Health and safety information• Stock price / competitor information• Industry news

Content is king. . . System-wide

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• Local safety information• Local events – blood drives, etc.• Company-sponsored cultural events

• Country/local news (RSS feed)• Community news (RSS feed)• Local weather (service)• Feeds from dynamic sources

Manually localized:

Automatically localized:

Content is king. . . locally

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• Employee communicators around the world

• Admin rights grant access to specific screens and content

• Localize content on the screens by:– Country– Division/Component– Buildings– Individually

The users

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• Cafeterias• Coffee shops• Break rooms• Lobbies and elevator lobbies• Credit unions• Manufacturing areas• Shuttle buses

Where we put the displays…

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Q&A and resources

blog.mediatile.com

@MediaTile

Search MediaTile

YouTube.com/MediaTile

www.mediatile.com