Digital Showcase - What's Happening?
-
Upload
mavis-huntley -
Category
Technology
-
view
1.045 -
download
0
description
Transcript of Digital Showcase - What's Happening?
![Page 1: Digital Showcase - What's Happening?](https://reader033.fdocuments.us/reader033/viewer/2022061123/5471dd34b4af9fa30a8b4d29/html5/thumbnails/1.jpg)
john st.digital lunch & learn
![Page 2: Digital Showcase - What's Happening?](https://reader033.fdocuments.us/reader033/viewer/2022061123/5471dd34b4af9fa30a8b4d29/html5/thumbnails/2.jpg)
Agenda
1. Location Based Everything
2. Social Media Customer Engagement
3. The Impact of Technology on Health
4. Data Data Data
5. Crowdsourcing
6. 10 Minutes of Cool Shit
![Page 3: Digital Showcase - What's Happening?](https://reader033.fdocuments.us/reader033/viewer/2022061123/5471dd34b4af9fa30a8b4d29/html5/thumbnails/3.jpg)
Location Based Everything
![Page 4: Digital Showcase - What's Happening?](https://reader033.fdocuments.us/reader033/viewer/2022061123/5471dd34b4af9fa30a8b4d29/html5/thumbnails/4.jpg)
Foursquare/Gowalla
![Page 5: Digital Showcase - What's Happening?](https://reader033.fdocuments.us/reader033/viewer/2022061123/5471dd34b4af9fa30a8b4d29/html5/thumbnails/5.jpg)
Loopt
![Page 6: Digital Showcase - What's Happening?](https://reader033.fdocuments.us/reader033/viewer/2022061123/5471dd34b4af9fa30a8b4d29/html5/thumbnails/6.jpg)
Yelp
![Page 7: Digital Showcase - What's Happening?](https://reader033.fdocuments.us/reader033/viewer/2022061123/5471dd34b4af9fa30a8b4d29/html5/thumbnails/7.jpg)
Square
![Page 8: Digital Showcase - What's Happening?](https://reader033.fdocuments.us/reader033/viewer/2022061123/5471dd34b4af9fa30a8b4d29/html5/thumbnails/8.jpg)
Tripit
![Page 9: Digital Showcase - What's Happening?](https://reader033.fdocuments.us/reader033/viewer/2022061123/5471dd34b4af9fa30a8b4d29/html5/thumbnails/9.jpg)
EveryBlock
![Page 10: Digital Showcase - What's Happening?](https://reader033.fdocuments.us/reader033/viewer/2022061123/5471dd34b4af9fa30a8b4d29/html5/thumbnails/10.jpg)
Social Media & Customer Engagement
![Page 11: Digital Showcase - What's Happening?](https://reader033.fdocuments.us/reader033/viewer/2022061123/5471dd34b4af9fa30a8b4d29/html5/thumbnails/11.jpg)
What’s New with Facebook?
The numbers
Approaching 500 million. Internet has 1.3billion.
Like Button Like Everything
![Page 12: Digital Showcase - What's Happening?](https://reader033.fdocuments.us/reader033/viewer/2022061123/5471dd34b4af9fa30a8b4d29/html5/thumbnails/12.jpg)
Likebutton.me
![Page 13: Digital Showcase - What's Happening?](https://reader033.fdocuments.us/reader033/viewer/2022061123/5471dd34b4af9fa30a8b4d29/html5/thumbnails/13.jpg)
Facebook Credits
Real gifts on Facebook
![Page 14: Digital Showcase - What's Happening?](https://reader033.fdocuments.us/reader033/viewer/2022061123/5471dd34b4af9fa30a8b4d29/html5/thumbnails/14.jpg)
A Creeper’s Utopia
Bing search results
![Page 15: Digital Showcase - What's Happening?](https://reader033.fdocuments.us/reader033/viewer/2022061123/5471dd34b4af9fa30a8b4d29/html5/thumbnails/15.jpg)
Facebook Applications
“Trip Advisor Trip Friends”
![Page 16: Digital Showcase - What's Happening?](https://reader033.fdocuments.us/reader033/viewer/2022061123/5471dd34b4af9fa30a8b4d29/html5/thumbnails/16.jpg)
Facebook ApplicationAxe Fantasy Cup
Pit the hottest girls among your facebook friends against other guys from around the world.
http://www.facebook.com/axeeffekt?v=app_114182805286126
![Page 17: Digital Showcase - What's Happening?](https://reader033.fdocuments.us/reader033/viewer/2022061123/5471dd34b4af9fa30a8b4d29/html5/thumbnails/17.jpg)
What’s Coming?
Location based services
“We will not compete with Foursquare”.
FB window decal.
![Page 18: Digital Showcase - What's Happening?](https://reader033.fdocuments.us/reader033/viewer/2022061123/5471dd34b4af9fa30a8b4d29/html5/thumbnails/18.jpg)
Building the Future of FB
![Page 19: Digital Showcase - What's Happening?](https://reader033.fdocuments.us/reader033/viewer/2022061123/5471dd34b4af9fa30a8b4d29/html5/thumbnails/19.jpg)
What’s New with Twitter?Promoted Tweets
![Page 20: Digital Showcase - What's Happening?](https://reader033.fdocuments.us/reader033/viewer/2022061123/5471dd34b4af9fa30a8b4d29/html5/thumbnails/20.jpg)
Mountain DEWmocracy
![Page 21: Digital Showcase - What's Happening?](https://reader033.fdocuments.us/reader033/viewer/2022061123/5471dd34b4af9fa30a8b4d29/html5/thumbnails/21.jpg)
Hide a Case Challengehttp://hideacase.com
![Page 22: Digital Showcase - What's Happening?](https://reader033.fdocuments.us/reader033/viewer/2022061123/5471dd34b4af9fa30a8b4d29/html5/thumbnails/22.jpg)
Impact of Technology on Health
![Page 23: Digital Showcase - What's Happening?](https://reader033.fdocuments.us/reader033/viewer/2022061123/5471dd34b4af9fa30a8b4d29/html5/thumbnails/23.jpg)
Mobile Apps
![Page 24: Digital Showcase - What's Happening?](https://reader033.fdocuments.us/reader033/viewer/2022061123/5471dd34b4af9fa30a8b4d29/html5/thumbnails/24.jpg)
fitbit
![Page 25: Digital Showcase - What's Happening?](https://reader033.fdocuments.us/reader033/viewer/2022061123/5471dd34b4af9fa30a8b4d29/html5/thumbnails/25.jpg)
sogo
![Page 26: Digital Showcase - What's Happening?](https://reader033.fdocuments.us/reader033/viewer/2022061123/5471dd34b4af9fa30a8b4d29/html5/thumbnails/26.jpg)
23andme
![Page 27: Digital Showcase - What's Happening?](https://reader033.fdocuments.us/reader033/viewer/2022061123/5471dd34b4af9fa30a8b4d29/html5/thumbnails/27.jpg)
Data Data Data
![Page 28: Digital Showcase - What's Happening?](https://reader033.fdocuments.us/reader033/viewer/2022061123/5471dd34b4af9fa30a8b4d29/html5/thumbnails/28.jpg)
Mash Ups
Spell with Flickr
• http://metaatem.net/words/
![Page 29: Digital Showcase - What's Happening?](https://reader033.fdocuments.us/reader033/viewer/2022061123/5471dd34b4af9fa30a8b4d29/html5/thumbnails/29.jpg)
Mash Ups
Kayak Where Can I Fly For How Much?
• http://www.kayak.com/explore/#/NYC
![Page 30: Digital Showcase - What's Happening?](https://reader033.fdocuments.us/reader033/viewer/2022061123/5471dd34b4af9fa30a8b4d29/html5/thumbnails/30.jpg)
Mash Ups
World Cup 2010 Match Replayhttp://www.guardian.co.uk/football/world-cup-match-replay
![Page 31: Digital Showcase - What's Happening?](https://reader033.fdocuments.us/reader033/viewer/2022061123/5471dd34b4af9fa30a8b4d29/html5/thumbnails/31.jpg)
Data for AdvertisersObviously
Measure what works and what doesn’t.
Power Eye
Tell people why they’re receiving the ads and give them the option of opting out.
![Page 32: Digital Showcase - What's Happening?](https://reader033.fdocuments.us/reader033/viewer/2022061123/5471dd34b4af9fa30a8b4d29/html5/thumbnails/32.jpg)
Why All the FB Privacy Talk?• Facebook Privacy Settings – Why?
• Quit Facebook Day Results:
35,000 out of 500,000,000 users quit.
The Real Reason?
![Page 33: Digital Showcase - What's Happening?](https://reader033.fdocuments.us/reader033/viewer/2022061123/5471dd34b4af9fa30a8b4d29/html5/thumbnails/33.jpg)
World DominationIf you control people then you control the
web.
![Page 34: Digital Showcase - What's Happening?](https://reader033.fdocuments.us/reader033/viewer/2022061123/5471dd34b4af9fa30a8b4d29/html5/thumbnails/34.jpg)
The Semantic Web• Don’t confuse “the Internet” with WWW.
• HTML tags are “dumb”. The semantic web would be filled with “smart” tags.
• When I “like” something…
The data produced will be who/when/what and eventually when.
<img>john st.</img> vs. <ad agency>john st.</ad agency>
![Page 35: Digital Showcase - What's Happening?](https://reader033.fdocuments.us/reader033/viewer/2022061123/5471dd34b4af9fa30a8b4d29/html5/thumbnails/35.jpg)
The Internet of Things
![Page 36: Digital Showcase - What's Happening?](https://reader033.fdocuments.us/reader033/viewer/2022061123/5471dd34b4af9fa30a8b4d29/html5/thumbnails/36.jpg)
The Internet of ThingsSticky Bits
- Tagging the world’s barcodes
![Page 37: Digital Showcase - What's Happening?](https://reader033.fdocuments.us/reader033/viewer/2022061123/5471dd34b4af9fa30a8b4d29/html5/thumbnails/37.jpg)
Google Goggles
http://www.youtube.com/watch?v=Hhgfz0zPmH4
![Page 38: Digital Showcase - What's Happening?](https://reader033.fdocuments.us/reader033/viewer/2022061123/5471dd34b4af9fa30a8b4d29/html5/thumbnails/38.jpg)
The Internet of ThingsNike+ & Fit Bit
Fiat EcoDrive
Arduino
an open source robot brain.http://www.arduino.cc/
![Page 39: Digital Showcase - What's Happening?](https://reader033.fdocuments.us/reader033/viewer/2022061123/5471dd34b4af9fa30a8b4d29/html5/thumbnails/39.jpg)
Web 3.0: The Internet of Things
![Page 40: Digital Showcase - What's Happening?](https://reader033.fdocuments.us/reader033/viewer/2022061123/5471dd34b4af9fa30a8b4d29/html5/thumbnails/40.jpg)
Crowdsourcing
![Page 41: Digital Showcase - What's Happening?](https://reader033.fdocuments.us/reader033/viewer/2022061123/5471dd34b4af9fa30a8b4d29/html5/thumbnails/41.jpg)
Johnny Cash Project
![Page 42: Digital Showcase - What's Happening?](https://reader033.fdocuments.us/reader033/viewer/2022061123/5471dd34b4af9fa30a8b4d29/html5/thumbnails/42.jpg)
Kiva
![Page 43: Digital Showcase - What's Happening?](https://reader033.fdocuments.us/reader033/viewer/2022061123/5471dd34b4af9fa30a8b4d29/html5/thumbnails/43.jpg)
City One
![Page 44: Digital Showcase - What's Happening?](https://reader033.fdocuments.us/reader033/viewer/2022061123/5471dd34b4af9fa30a8b4d29/html5/thumbnails/44.jpg)
Groupon
![Page 45: Digital Showcase - What's Happening?](https://reader033.fdocuments.us/reader033/viewer/2022061123/5471dd34b4af9fa30a8b4d29/html5/thumbnails/45.jpg)
10 Minutes of Cool Shit
![Page 46: Digital Showcase - What's Happening?](https://reader033.fdocuments.us/reader033/viewer/2022061123/5471dd34b4af9fa30a8b4d29/html5/thumbnails/46.jpg)
Lucyphone
http://vimeo.com/7401011
Google Chrome Speed Stunts:
http://www.youtube.com/watch?v=nCgQDjiotG0&feature=player_embedded
Acne Dice Stunt
http://www.youtube.com/watch?v=rTZ6oDgUzkU
![Page 47: Digital Showcase - What's Happening?](https://reader033.fdocuments.us/reader033/viewer/2022061123/5471dd34b4af9fa30a8b4d29/html5/thumbnails/47.jpg)
Uniqlo images = coupons campaign
http://bit.ly/arijFD
Olympus AR:
http://www.youtube.com/watch?v=P9Nd04dW2-M
Billboard Yourself
http://vimeo.com/11870207
![Page 48: Digital Showcase - What's Happening?](https://reader033.fdocuments.us/reader033/viewer/2022061123/5471dd34b4af9fa30a8b4d29/html5/thumbnails/48.jpg)
History Pin:
http://www.historypin.com/
Verizon surprise
http://www.youtube.com/watch?v=V4ItKo5LN9Q
Smile Activated Ice Cream Machine:
http://su.pr/1R9ncn
Ericsson’s Big Cheer:
http://www.ericsson.com/campaign/bigcheer/185492
![Page 49: Digital Showcase - What's Happening?](https://reader033.fdocuments.us/reader033/viewer/2022061123/5471dd34b4af9fa30a8b4d29/html5/thumbnails/49.jpg)
FB page hijacking
http://www.digitalbuzzblog.com/twentythree-vs-alex-bogusky-case-study/
Google Holodeck
http://www.youtube.com/watch?v=ar5b3HUj_Sw&feature=related
G-Speak
http://vimeo.com/2229299
![Page 50: Digital Showcase - What's Happening?](https://reader033.fdocuments.us/reader033/viewer/2022061123/5471dd34b4af9fa30a8b4d29/html5/thumbnails/50.jpg)
Mini Taunts Porsche w/ Rocky IV Montage
http://jalopnik.com/5565400/mini-taunts-porsche-with-hilarious-rocky-iv-spoof
Coke’s – The Secret is Out There
http://www.contagiousmagazine.com/2010/06/coca-cola_12.php
Tiffany’s Engagement Ring Finder
http://bit.ly/cdSYGr
![Page 51: Digital Showcase - What's Happening?](https://reader033.fdocuments.us/reader033/viewer/2022061123/5471dd34b4af9fa30a8b4d29/html5/thumbnails/51.jpg)
PUMA Hard Chorus
http://www.youtube.com/watch?v=K-_rf2jVxxY