Slide 1

GiantStepsMedia Technology Strategies© 2007 1

Digital Rights and Digital TV

Bill RosenblattGiantSteps Media Technology Strategies

billr@giantstepsmts.com(212) 956-1045

www.giantstepsmts.com

Slide 2

GiantStepsMedia Technology Strategies© 2007 2

Purposes of DRM

Curb misuse of content

Enable new content business models

Track content usage

Lock consumers into technology platforms or content formats

Slide 3

GiantStepsMedia Technology Strategies© 2007 3

Perspectives on DRM

“DRM technologies … keep honest people honest”-- Fritz Attaway, MPAA

“Trying to make digital files uncopyable is like trying to make water not wet”

-- Bruce Schneier, BT Counterpane(noted cryptography expert)

Slide 4

GiantStepsMedia Technology Strategies© 2007 4

The DRM Conundrum

Content owners– …require technical protection as condition of licensing– …try to fight the piracy battle on all fronts (law, technology,

education)– …will not subsidize DRM

Technology vendors– …want to sell new technologies that implement new content models– …see the Digital Home as the next huge opportunity– …see DRM as a necessary evil to get content licenses

Consumers– …want to consume content in convenient ways– …may enjoy new business models (e.g. subscription services)– …generally dislike DRM

Slide 5

GiantStepsMedia Technology Strategies© 2007 5

Digital Rights Technologies

Encryption– “Classic DRM”

Content Identification– Watermarking– Fingerprinting

Rights Information Management– B-to-B

Slide 6

© 2007 6

DRM Domains

Head End to GatewayDevice

Personal Network

Slide 7

GiantStepsMedia Technology Strategies© 2007 7

Head End to Gateway Device

Successor technology to Conditional Access Encrypt the link

– Cable, satellite, IPTV

Pass along rights information– From offers in subscriber management system– To gateway device, e.g. STB

Minimize cost of incremental hardware in gateway device– Encourage adoption by gateway device makers

Slide 8

GiantStepsMedia Technology Strategies© 2007 8

Gateway Device to Personal Network

Allow reasonable use throughout personal networks– Play on any monitor– Store for playback later– Transfer to portable device

Content owners becoming comfortable with this

Consumer electronics makers see next big market

Consumers generally scratching their heads (so far)

Slide 9

GiantStepsMedia Technology Strategies© 2007 9

DRM Schemes for Personal Networks:The Axes of Power

Goal: become the control center & gatekeeper Set-top box axis: NDS, Thomson, Humax, Pace Micro,…

– Secure Video Processor (SVP) Alliance

Media player axis: Sony, Philips, Samsung, Matsushita– Marlin

Mobile handset axis: Nokia, Motorola, Sony Ericsson,…– Open Mobile Alliance DRM 2.0

Microsoft (axis unto itself): – Windows Media DRM, Microsoft Media Transfer Protocol

Apple– Maybe, someday…

Slide 10

GiantStepsMedia Technology Strategies© 2007 10

Interoperability

Among existing DRMs– Coral Consortium (standards group):

everybody but service providers

De facto standards– See “axes”

Escape to analog– Domain of copyright law and Fair Use

Hack– Anticircumvention law

Slide 11

GiantStepsMedia Technology Strategies© 2007 11

Watermarking

Slide 12

GiantStepsMedia Technology Strategies© 2007 12

Video Fingerprinting

Examining content in order to identify it– “Take its fingerprint”– Filter: block identified content from upload– Or do something else – serve a related ad, charge a fee, etc.

Reasonably proven technology for music– Less proven for video

Bone of contention in Viacom v. Google litigation– Attempt to extend Grokster and secondary liability law to include a

duty to filter

Focus of “UCG Principles” document– CBS, DailyMotion, Disney, News Corp, NBCU, Veoh, Viacom, Microsoft– Encompasses fingerprinting or watermarking

Slide 13

GiantStepsMedia Technology Strategies© 2007 13

Bill Rosenblattbillr@giantstepsmts.com

(212) 956-1045www.giantstepsmts.com