REVOLUTIONISING

THE CUSTOMER

EXPERIENCE

DIGITAL

SIGNAGE:

DIGITALISATION OF THE VUE

ESTATETO REMOVE CLUTTER

TO MOVE INTO THE 21ST CENTURY!

TO ALLEVIATE INCREASING PRINT & INSTALL COSTS

TO PROTECT & STRENGTHEN THE VUE BRAND

TO CREATE AN OPPORTUNITY FOR DISTRIBUTION TO REACH THE RIGHT AUDIENCE

TO CREATE AN OPPORTUNITY FOR BRANDS AND PARTNERS TO REACH THE VUE AUDIENCE

TO INVEST IN THE VUE ESTATE AND EXTEND THE VUE ADVERTISING MEDIA PORTFOLIO

TO CREATE AN EXCITING AND UNIQUE CUSTOMER EXPERIENCE

VUE SATISFACTION DATA: SMART FOYERS LEADING DRIVER FOR HIGHER FREQUENCIES

EXPERTS IN QUALITY VISUALS

UTILISE BRIGHTSIGN SOFTWARE TO DELIVER CONTENT ESTATE WIDE IN SECONDS

BESPOKE BRANDING & RETAIL FRAMEWORKS

REACH THE RIGHT AUDIENCE, AT THE RIGHT TIME, IN THE RIGHT PLACE

BECOMING A MEDIA OWNER: CREATIVE SOLUTIONS ADVERTISING OPPORTUNITIES

ENSURING ALL ADVERTISING MEDIA OPTIONS ARE ACCOUNATABLE

TO ENHANCE THE BEST CUSTOMER JOURNEY FROM PREBOOK TO AFTERGLOW

PHASE #1: GETTING STARTED

BIRMINGHAM STAR CITYCHESHIRE OAKSEDINBURGH OMNI

DUBLIN

FINCHLEY ROADFINCHLEY NORTH

ISLINGTONREADINGWESTFIELD LONDONWESTFIELD STRATFORD

FARNBOROUGH

2015-2016

11SITES

149DIGITAL

SCREENS

14TV

WALLS

52

1

1

1

116 RETAIL SCREENS

1

11 SITE TEST

HIGH FOOTFALL & CONFERENCING SITES

‘FAME’ RESEARCH 2014: 17 MINS DWELL

‘BRIGHTSIGN’ SOFTWARE

5 x PLAYLISTS WITH UP TO 30 CREATIVES

1 x TRAILER WALL SHOW

RETAIL/CONCESSION SCREENS

DISTRIBUTION CREATIVE SOLUTIONS

PHASE #2: BECOMING A MEDIA

OWNER

DARLINGTONBRISTOL CRIBBS

STAINES

ALTRINCHAMCAMBRIDGE

LEICESTERPICCADILLYROMFORDSHEFFIELD

20SITES

263DIGITAL

SCREENS

24TV

WALLS

63

1

1

1

2

1

1

1

1

1

1

40 SITES ADDED

1 MILLION ADMITS PER FORTNIGHT

EXTERION/JCD INSIGHT: UNIFORMED ESTATE

+7% ENGAGEMENT v. ONLINE VIDEO*

DYNAMIC v. STATIC: +24% ENGAGEMENT*

DYNAMIC v. STATIC: +40% SENTIMENT*

SUPERMARKETS: +2.5% HALO EFFECT**

EMPOWERING DCM “STUDIOS”

* EXTERION “ENGAGEMENT ZONE” | ** ‘THE MARKETING STORE’

Q1 2017

PHASE #2: BECOMING A MEDIA

OWNER

BASINGSTOKEBRISTOL LONGWELL GREEN

CRAMLINGTON

PORTSMOUTH

CROYDON PURLEY WAY

EXETERGATESHEADGLASGOW FORT

HARROWLEAMINGTON SPA

PRESTON

38SITES

487DIGITAL

SCREENS

42TV

WALLS

LEEDS LIGHTPLYMOUTH

SHEPHERD’S BUSHSWANSEA

THURROCKWATFORD

EASTLEIGH

94

2

1

2

3

2

2

3

2

1

2

12

2

DYNAMIC DISTRIBUTION CONTENT

SONIC THE HEDGEHOG (PARAMOUNT 2019)

MAY 2017

PHASE #2: BECOMING A MEDIA

OWNER

ACTONBEDFORDBICESTER

OXFORD

BOLTONBURY THE ROCK

DONCASTEREDINBURGH OCEAN

HALIFAXHAMILTON

THANET

55SITES

713DIGITAL

SCREENS

63TV

WALLS

NEWCASTLE-ULNORWICH

LONDON WEST ENDYORK

LEEDS KIRKSTALL

1

15

4

1

3

5

2

2

3

6

2

2

1

1

2

5

THIRD PARTY ADVERTISING OPPORTUNITIES

LENOVO STAR WARS JEDI CHALLENGES (2017)

CAMBERLEY

JUNE 2017

PHASE #3: EXTENDING THE

OPPORTUNITY

BROMLEYMANCHESTER LOWRY

+ REGEARS

57SITES

745DIGITAL

SCREENS

65TV

WALLS

5

4

1

3

6

2

2

3

6

2

2

1

1

2

5

1

2

+ ACQUISITIONS

THEATRICAL v. THIRD PARTY ADS. BALANCE

PHASE #1 SITES DELIVERED +4% ADMITS

AFTER PHASE #2: ALL SITES +14% ADMITS

DYNAMIC: 40% UPLIFT IN SENTIMENT

80% OF THE VUE ESTATE

THIRD PARTY SALES HOUSE: BOOMERANG

PARTNERSHIPS & SPONSORSHIP

BESPOKE & TARGETED SOLUTIONS

2018-2019+

CUSTOMER EXPERIENCE BEFORE

AFTER

CUSTOMER EXPERIENCE

AFTER

BEFORE

CUSTOMER EXPERIENCE BEFORE

AFTER

RETAIL SCREEN FRAMEWORKS

CREATED CONTENT FOR PRODUCTS

CREATED TIMELINE FRAMEWORKS

ENABLES APPROPRIATE SITE SPECIFIC

FRAMEWORK

EASY TO ALTER CONTENT

EASY TO ADD NEW CONTENT

LIVE FOR 1 MONTH AT VUE WESTFIELD

ESTATE ROLLOUT

RETAIL SCREEN FRAMEWORKS

R E V O L U T I O N I S I N G T H E C U S T O M E R

E X P E R I E N C E

D I G I T A L

S I G N A G E :