APRILMONTHLY DIGITAL REVIEW & TRENDS

Agenda1. Monthly specials

2. BAM’s fav

3. Game / Contest

4. Website / Social

5. Inspirational Moments

Monthly Specials

Stats of the month

Source:http://www.adweek.com/news/technology/new-study-shows-millennials-prefer-short-mobile-videos-while-older-crowds-long-form-170739?utm_campaign=WWBSCM&utm_medium=email&utm_source=CMA&utm_content=15_04_16_WWBSCM&utm_term=newsletter & http://www.influencia.net/fr/actualites/media-com,media,media-qanda-capter-votre-attention,6237.html

According to Turn study, video is expected to represent 69% of all internet use.

A brand running 10 seconds mobile video ads have greater appeal and persuasion potential with millennial audience.

#AprilFool

Source: http://keyhole.co/preview

#AprilFool Brand engagementGoogle Search for your Socks App. Click here to learn more.

Source:http://google-au.blogspot.ca/2016/04/google-search-for-your-socks.html

The new delivery technology from Google Express Gmail's April Fools' Joke Causes Many

Users to Send Minion character gif.

#Prince + Prince = 12.8 million tweets

Source: http://www.adweek.com/news/technology/princes-death-has-completely-dominated-social-media-twitter-data-shows-171019

● Prince's death on April 21 has kept Twitter buzzing for 24 hours● Twitter, social media analytics company SocialFlow tracked popular keywords associated

with him over the past 30 days.● The term "prince" and the #prince together generated 12.8 million tweets.

App of the month : Qanda

Source: http://www.influencia.net/fr/actualites/media-com,media,media-qanda-capter-votre-attention,6237.html

WHAT

● Qanda is a new video application that proposes to consumers to write a question to someone specifically or to the community.

● The interlocutor will answer by video of max 30 seconds.● The consumer can then share the answer on Facebook,

Twitter, etc.

WHAT WE THINK

● A fun way to create conversations between brand and consumers.

● Innovative way to surf on the video trend. ● Perfect platform for trolls and spam.

BAM’s fav

Organic Balance: The Real Morning Report

Source: http://great-ads.blogspot.ca/2016/04/organic-balance-real-morning-report.html

WHAT● Organic Balance launched a 90-sec sarcastic

video.● They featured overly perfect women in their

everyday life to promote the healthy protein milk shake.

WHAT WE THINK● Sarcastic use of the insight that most

professional women don’t have time to do everything.

● Great way to show that the brand understand women's reality and adapt its product to ease their lives.

● Relatable to consumers as they often feel misrepresented in ads.

Game / Contest

Source: http://www.adweek.com/adfreak/ikea-creates-photo-app-lets-you-take-only-one-picture-ever-170727

IKEA launched “Klikk” : a new application WHATIkea Belgium launched the application Klikk to promote it’s 2016 Art Collection. Klikk is an app that lets consumers take only one photo with no tweaks available #nofilter.

HOW● Participants have to download the app, take one great

shot and submit it to the contest.

WHY● The marketer will select one photograph to print on a

poster and to give away as part of the collection. ● The winning photo will be printed and distributed on Ikea.

be, and 1,000 Ikea clients will be able to order the poster for free.

WHAT WE THINK● Link between the ask from the consumer and their Art

Collection is unclear.● An attempt to ride on the #NoFilter trend.● Missed opportunity to build engagement on social had the

contest been on social media.

Source: https://experience.natrel.ca/fr/macaronifromage

Natrel launched the Macaroni au Fromage Challenge #NatrelMACWHAT

● Natrel created 52 recipes of Mac and Cheese for 52 weeks and then launched the “Macaroni au Fromage” Contest that will be held from November 2, 2015 to November 15, 2016.

HOW● Participants have to cook a mac ’n cheese recipe with Natrel and

take a picture.● They have to submit their photo on Instagram with the hashtag

#NatrelMAC and identify @natrel.● Ambassadors seem to have taken part in the challenge.

PRIZING● Participants can get a chance to win 1 of 12 monthly prices, or the

grand prize drawn among all entrants.

WHAT WE THINK● Great initiative to give a foodie look to the brand in line with their

new positioning.● Good way to reach and leverage the popularity of social

ambassadors.● Works on consumer engagement : share food pictures.

Fans engagement on Instagram 436 publications on April 20, 2016

Be there with Hyundai #RealFansFirst

Source: http://worldwide.hyundai.com/WW/Experience/Campaign/EURO2016/index.html?l=license

WHAT● Hyundai is the official sponsor of the EURO 2016, with

the “Real Fans First” operation. ● Fans have to upload a photo that shows how much

they love their team to create their virtual support card.● Campaign lives on a microsite and supported by an

emotional video.

WHY● Football fans that will reap the most votes will win a

place for EURO 2016. ● 240 tickets are at stake!

WHAT WE THINK● Great idea to create a fan movement and give visibility

to the brand through the event. ● Surfs on the “real fans” sport pride. ● Well executed.

Website / Social

Taco Bell’s launched TacoBot

Source: http://www.digitalbuzzblog.com/meet-tacobot-taco-bells-slack-bot/

WHAT● By using the Slack, a group messaging

platform, consumers will be able to order Taco Bell in just seconds.

HOW● Consumer can write questions about the menu

and then connect to their ta.co account.● They have to choose pickup location and order.● The Taco Bell item will be ready when

consumer will walk in.

WHAT WE THINK● An innovative way to experience the online

ordering. ● It creates a personalized experience for

consumers.● Hope this bot will not turn out as Tay, the

microsoft bot.

Sabra launched the #UnofficialMeal Campaign

Source: http://brandchannel.com/2016/04/18/campaign-sabra-unofficial-meal-041816/

WHAT

● Sabra Dipping Company, launched the campaign “Welcome to the Unofficial Meal”, a.k.a. What you eat while you’re figuring out what to eat.

● Sabra is inviting consumers to foster a pre-dinner ritual with the hashtag #UnofficialMeal.

● Consumers shared pictures on instagram (62 publications) and Twitter.

WHAT WE THINK

● Great way to own the untapped pre-meal snack realm.

Fans engagement #UnofficialMeal

Inspirational Moments

JetBlue FlyBabies

Source: http://creapills.com/recompense-bebe-pleure-jetblue-20160503

WHAT● In the US, for Mother's Day, JetBlue airline has

established an operation : reward the passengers on a flight with discounts if one or more babies start crying.

● Each time a baby starts crying, all passengers on the flight are rewarded with a 25% discount on their next trip.

WHAT WE THINK● An inspirational mother’s day initiative.● A good way to turn a dreaded event in a positive

reward.

THANK YOU!