DIGITAL RATECARD 2018
Transcript of DIGITAL RATECARD 2018
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DIGITAL RATECARD 2018DISPLAY, VIDEO & PROGRAMMATIC
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CPM ADVERTISING - RATES Q1 2018Standard Display Run of network. Medium Rectangle [300x250]. All Platforms
Calculate the price of your display campaign on www.persgroepadvertising.be/cpm
€ 4 CPM Standard CPM [4 euro] + CPM newsbrand + CPM Format + CPM Platform + CPM Context + CPM audience targeting + CPM other targeting = Total CPM
+ CPM Newsbrand + CPM Platform* + CPM Format + CPM Context + CPM Audience Targeting
+ CPM Other Targeting
Run of network Standard
Run of network NL € 0.0
€ 7 € 2 € 2 € 7 € 8 € 17 € 32 € 32 € 7 € 11
All platforms Standard
Desktop/Tablet € 1.0
Mobile € 1.0
Medium rectangle Standard
DISPLAY FORMATSMobile Leaderboard € 2.0Mobile Rectangle € 0.0Mpage € 2.0Floating (multiformat) € 2.0Large Leaderboard € 3.0Big Leaderboard € 4.0Half Page € 3.0Expandable halfpage € 5.0Second halfpage € 2.0Large IMU € 0.0Full Home MIMU € 6.0Full Home Mpage € 7.0Billboard € 4.02AD € 5.02AD + Medium Overlayer € 28.0Expandable Leaderboard € 5.03AD € 9.03AD + Medium overlayer € 32.0 Medium overlayer € 49.0Large overlayer € 60.0Interstitial € 38.0Splash Page € 18.0Take-Over € 17.0
MOBILE ENGAGEMENTInterscroll € 4.03D Cube € 4.0Canvas Ad € 4.0
Run of site Standard
Home € 3.0Specific Content € 15.0News € 5.0Sports € 5.0Entertainment € 5.0Cultuur € 5.0Women € 5.0Finance € 10.0Nina € 10.0You € 10.0Zine € 10.0Video € 10.0Planet/Science € 10.0Travel & weather € 10.0Cars € 10.0Tech € 10.0computers € 10.0Audio/Visual € 10.0Games € 10.0IT pro € 10.0Tablets & phones € 10.0
PROVINCE CPMAntwerp Prov. € 5.0Limburg prov. € 5.0East Flanders prov. € 5.0Brabant Prov. € 5.0West Flanders prov. € 5.0
EDITION CPMAntwerp € 10.0Mechelen € 10.0Kempen € 10.0Gent/oudenaarde/ Eeklo € 10.0Waasland/Dender/ dendermonde € 10.0Brussel/Ring/ Pajottenland € 10.0Leuven/Hageland € 10.0Oostkust € 10.0Westkust € 10.0Zuid West-Vlaanderen € 10.0
Not specified standard
Behavioral € 3.0Remarketing € 4.0Portraits € 2.5Intenders € 5.0Custom contact us
Not specified standard
Time € 2.0operation system € 2.0type device (merk) € 2.0Geotargeting (ip) € 2.0Domain (ip) € 2.0Weather € 2.0CAP 1 € 3.0CAP 2 € 2.0CAP 3 € 1.0
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INVENTORY - DESKTOP - DISPLAY
NET CONTACTS GROSS CONTACTS NET CONTACTS GROSS CONTACTS AUDIENCE FORECAST PER DAY
AUDIENCE FORECAST PER MONTH
Homepage 363.927 1.300.000 54.374 170.000
Run of site 6.683.510 89.380.000 1.324.993 12.860.000News 3.879.372 29.000.000 574.929 3.500.000Sports 1.606.675 8.000..000 309.730 1.200.000Entertainment 2.068.866 5.800.000 399.802 1.500.000Finance 798.843 1.300.000 121.159 150.000Nina/You 974.782 2.700.000 254.436 800.000Planet/Science 987.007 2.000.000 57.951 100.000Travel & Weather 227.017 520.000 28.023 120.000Cars 132.803 160.000 - -Tech 381.198 600.000 71.158 90.000
Antwerp prov. 1.310.000East Flanders prov. 1.800.000 West Flanders prov. 1.500.000 Brabant prov. 1.100.000 Limburg prov. 350.000
Antwerpen 700.000Kempen 360.000Mechelen 250.000Gent-Oudenaarde-Eeklo 1.000.000Waasland-Dender-Dendermonde 800.000Brussel-Ring-Pajot 500.000Leuven-Hageland 600.000Oostkust 450.000Westkust 350.000Zuid West-Vlaanderen 700.000Limburg 350.000
Province
Edition
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INVENTORY - DESKTOP - DISPLAY
AUDIENCE FORECAST PER DAY
AUDIENCE FORECAST PER MONTH
Homepage 42.518 130.000 1.524 2.500
Run of site 1.318.013 9.900.000 245.987 885.000News 907.563 3.800.000 120.613 160.000Sports 66.251 150.000 - -Cultuur 436.072 950.000 139.985 650.000Finance 138.156 300.000 - -Zine 164.469 250.000 - -Tech 215.077 550.000 - -
Run of site 228.533 850.000 65.810 200.000
AUDIENCE FORECAST PER MONTH GROSS CONTACTS GROSS CONTACTS
NET CONTACTS GROSS CONTACTS NET CONTACTS GROSS CONTACTS
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NET CONTACTS GROSS CONTACTS
NET CONTACTS GROSS CONTACTS
AUDIENCE FORECAST PER DAY
AUDIENCE FORECAST PER DAY
AUDIENCE FORECAST PER MONTH
AUDIENCE FORECAST PER MONTH
AUDIENCE FORECAST PER MONTH
AUDIENCE FORECAST PER MONTH
Homepage 7.021 17.000
Homepage 7.197 38.000
Run of site 297.884 2.030.000Beeld & Geluid 86.195 350.000Computers 98.608 600.000Games 30.882 110.000IT pro 39.538 110.000Tablets & Telefoons 83.283 350.000
Run of site 36.441 40.000
Run of site 113.025.000
World of Women 2.990.845 10.000.000Goed Gevoel 70.967 200.000
INVENTORY - DESKTOP - DISPLAY
RUN OF NETWORK DEKSTOP
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INVENTORY - MOBILE - DISPLAY
GROSS CONTACTS GROSS CONTACTS AUDIENCE FORECAST PER DAY
AUDIENCE FORECAST PER MONTH
Homepage 2.300.000 200.000
Run of site 173.650.000 24.200.000News 55.000.000 9.000.000Sports 16.000.000 3.500.000Entertainment 14.000.000 3.300.000Finance 2.000.000 300.000Nina/You 5.500.000 1.500.000Planet/Science 3.600.000 300.000Travel & Weather 800.000 -Cars 250.000 -Tech 1.500.000 300.000
Antwerp prov. 2.100.000East Flanders prov. 2.300.000West Flanders prov. 2.150.000Brabant prov. 1.500.000Limburg prov. 600.000
Antwerpen 1.200.000Kempen 550.000Mechelen 350.000Gent-Oudenaarde-Eeklo 1.300.000Waasland-Dender-Dendermonde 1.000.000Brussel-Ring-Pajot 600.000Leuven-Hageland 900.000Oostkust 650.000Westkust 500.000Zuid West-Vlaanderen 1.000.000Limburg 600.000
Province
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INVENTORY - MOBILE - DISPLAY
GROSS CONTACTS GROSS CONTACTS
GROSS CONTACTS GROSS CONTACTS
AUDIENCE FORECAST PER DAY
AUDIENCE FORECAST PER MONTH
Homepage 110.000 1.500
Run of Site 350.000 110.000
Run of site 11.890.000 645.000News 6.000.000 250.000Sports 140.000 -Cult 1.500.000 350.000Finance 150.000 -Zine 250.000 -Tech 550.000 -
AUDIENCE FORECAST PER MONTH
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GROSS CONTACTS
GROSS CONTACTS
AUDIENCE FORECAST PER DAY
AUDIENCE FORECAST PER MONTH
AUDIENCE FORECAST PER MONTH
AUDIENCE FORECAST PER MONTH
Homepage 15.000
Run of site 1.375.000Beeld & Geluid 200.000Computers 280.000Games 100.000IT pro 95.000Tablets & Telefoons 250.000
Run of site 100.000
Run of site 210.385.000
RUN OF NETWORK MOBILE
INVENTORY - MOBILE - DISPLAY
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VIDEO RATECARD 2018
IN-STREAM CPV NETWORK
IN-STREAM CPM NETWORK
IN-READ CPMNETWORK
Spot length
< 15”
CPV
€ 0.034
Spot length
20’’25’’30’’35’’40’’
40’’+
Spot Index
115135140160190
On demand
ContentTargeting
Koken
News &Sport
% toeslag
30%
20%
SD Targeting
T15-34T15-44T15-54T18+
V15-54M15-54T25-54T25+GEO/
POSTCODES
% toeslag
20%15%10%15%15%20%30%25%
20%
ContentTargeting
HLN News Regio Showbizz/music Sport Voetbal You/Nina De Morgen 7sur7
% toeslag
10%20%20%20%20%30%30%30%0%
Spot length
< 15”
CPM
€ 26
Spot length
VARIABLE
CPM
€ 14
STANDARD CAPPING 1/HExtra capping +20%ALL CAMPAIGNS ARE RUN OF WEB + TABLET + SMARTPHONE
INVENTORYIn-stream network: 899 mio/yearIn-read network: 668 mio/year
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Other target groups on demandOther target groups on demand
Other target groups on demand
CPV-based (unskippable)Guaranteed 100% VTR per impression Standard cross device cappingMoat AVOC campaign benchmark = 100%
CPM-based (unskippable)Moat AVOC campaign benchmark = 80%
CPM-basedAuto start/pause on min. 50% in-view Sound on mouse-over
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PROGRAMMATIC OFFER
PROGRAMMATIC GUARANTEED PREFERRED DEALS PRIVATE MARKET
PLACES OPEN MARKET/RTB
1 to 1 Fixed CPM guaranteed
1 to 1 Fixed Floor No guarantee
1 to few Bidding No guarantee
transparant URL
1 to many Bidding No guarantee
semi-transparant URL
TECH SPECS
All technical specifications are available on:
http://www.persgroepadvertising.be/nl/adverteren/technische-info
http://medialaan.be/sites/medialaan.be/files/medialaan_digital_videotech_specs_2017.pdf
QUESTIONScontact your accountmanager
?
NON GUARANTEEDGUARANTEED