Digital Project Management and Content Strategy By Jake DiMare

www.cmsmyth.com @jakedimare Jake DiMare Senior Project Manager - ISITE Design Contributing Editor The CMS Myth So Happy Together (ProjectManagersandContentStrategistsare)

2 5/8/2014

3 5/8/2014 My name is Jake Resources: http://www.cmsmyth.com/so-happy-together/ Hashtags: #JBoye14 #SoHappyTogether Twitter: @jakedimare @cmsmyth #SoHappyTogether @jakedimare

4 5/8/2014 #SoHappyTogether @jakedimare

5 5/8/2014 Brands we work with #SoHappyTogether @jakedimare

7 5/8/2014 Who are you? #SoHappyTogether @jakedimare

8 5/8/2014 #SoHappyTogether @jakedimare And a little level setting

12 5/8/2014 Project Managers Content Strategy A W E S O M E #SoHappyTogether @jakedimare

16 5/8/2014 #SoHappyTogether @jakedimare Scope

17 5/8/2014 Schedule #SoHappyTogether @jakedimare

18 5/8/2014 Budget #SoHappyTogether @jakedimare

19 5/8/2014 Stakeholder expectations #SoHappyTogether @jakedimare

20 5/8/2014 Risk #SoHappyTogether @jakedimare

21 5/8/2014

22 5/8/2014 7 WAYS CONTENT CAN CHOKE OUT YOUR PROJECT

23 5/8/2014 #SoHappyTogether @jakedimare Content = scope #1 FAILURE TO APPRECIATE THE DEPTH AND BREADTH OF A PROJECT.

24 5/8/2014 The Big Dig

25 5/8/2014 The Big Dig Originally scheduled for completion: 1998 @ $2.8B

26 5/8/2014 The Big Dig Eventually completed in: 2007 @ 14.6B Originally scheduled for completion: 1998 @ $2.8B

27 5/8/2014 #SoHappyTogether @jakedimare #2 FAILURE TO RECOGNIZE THE CRITICAL IMPORTANCE OF CONTENT. Its all about the content

29 5/8/2014 #SoHappyTogether @jakedimare #3 FAILURE TO PLAN FOR CREATING AND/OR REVISING CONTENT. Ready or not

30 5/8/2014 #SoHappyTogether @jakedimare The Writing Process Prewriting Writing Revising Editing Publishing Promoting

31 5/8/2014 #SoHappyTogether @jakedimare #4 FAILURE TO UNDERSTAND THE CHALLENGES OF DESIGNING WITH FPO CONTENT. For placement only

32 5/8/2014 #SoHappyTogether @jakedimare Dummy text is for Lorem Ipsum is simply dummy text of the printing and typesetting industry. It has been the industry's standard dummy text ever since the 1500s the 1500s the1500s the 1500s

33 5/8/2014 #SoHappyTogether @jakedimare #5 FAILURE TO PROPERLY PLAN FOR CONTENT MIGRATION. Content on the move

36 5/8/2014 #SoHappyTogether @jakedimare Lets get specific Failure to comprehend the potentially disruptive effects of owning a new content management system.

37 5/8/2014 #SoHappyTogether @jakedimare #6 FAILURE TO PLAN FOR THE DISRUPTIVE EFFECTS A NEW CMS. Game off

38 5/8/2014 #SoHappyTogether @jakedimare #7 FAILURE TO UNDERSTAND THE GRAVITY OF BUSINESS REQUIREMENTS. Feed the need

39 5/8/2014 #SoHappyTogether @jakedimare Digital Experience Vision Culture & Governance Technology OptimizationContent Operations Plan Customer Insight The seven gates for digital change

40 5/8/2014 6 THINGS YOU CAN DO TO MITIGATE THESE RISKS

41 5/8/2014 #SoHappy @jakedimare

42 5/8/2014 THE EVOLUTION OF WEB DESIGN AND DEVELOPMENT TEAMS #SoHappyTogether @jakedimare

43 5/8/2014 #SoHappyTogether @jakedimare In the beginning

44 5/8/2014 #SoHappyTogether @jakedimare 1990-1995 Web team: Web Master(s)

45 5/8/2014

46 5/8/2014 #SoHappyTogether @jakedimare 2000 Web team: Web Developer(s) Web Designer(s)

48 5/8/2014 #SoHappyTogether @jakedimare 2005 Web team: Web Developer(s) Web Designer(s) Information Architect(s)

49 5/8/2014 #SoHappyTogether @jakedimare 2005 Web team: Web Developer(s) Web Designer(s) Information Architect(s) Project Manager

50 5/8/2014 #SoHappyTogether @jakedimare Present day DX team: Engineer XD XA PM Digital Strategist MO Specialist Content Strategist

51 5/8/2014 #SoHappyTogether @jakedimare Defining success today Targeted Portable Mobile Social Responsive Local Global Relevant

53 5/8/2014 ACTIVITIES, MILESTONES AND DELIVERABLES Discovery Design Development

54 5/8/2014 #SoHappyTogether @jakedimare Content audit What: Detailed content inventory and associated analysis When: Scoping, Discovery Why: The cone of uncertainty

55 5/8/2014 #SoHappyTogether @jakedimare Content Audit

56 5/8/2014 #SoHappy @jakedimare Content audit pro tips Do Use Xenu! Dont just run automated software Include UXA, UXD, MO, and business stakeholders in the analysis Look for pockets of abandoned content Compare audit against Analytics

57 5/8/2014 #SoHappyTogether @jakedimare Message architecture What: Hierarchy of communication goals When: Discovery, Design Why: Learnin!

58 5/8/2014 #SoHappyTogether @jakedimare Message Architecture Card Sort

59 5/8/2014 #SoHappyTogether @jakedimare Message Architecture

62 5/8/2014 #SoHappyTogether @jakedimare Card sort steps 1. Sort all cards into the three columns 2. Remove Who Were Not 3. Confirm remaining two columns 4. Remove Who We Are 5. Prioritize remainder 6. Record

64 5/8/2014 #SoHappyTogether @jakedimare Venn diagram steps 1. Place emotive words in the brand attributes circle 2. Place emotive words in the audience needs circle 3. Explore overlap 4. Record

65 5/8/2014 #SoHappyTogether @jakedimare Message architecture output Contrarian Provocative, yet optimistic Empowering Provide tools Inspire action Innovative Current Leading edge, not bleeding edge Egalitarian Build community Relationship oriented

66 5/8/2014 #SoHappyTogether @jakedimare Message architecture pro tips Set up the room Get chairs out of the way Provide snacks and refreshment Write ground rules on white board Ground rules: This exercise is about the brand Perception = reality This is a safe environment

67 5/8/2014 #SoHappyTogether @jakedimare Migration planning What: Documents detailing the effort associated with content integration When: Design, Development Why: Because migration is hard

69 5/8/2014

70 5/8/2014 #SoHappyTogether @jakedimare Migration planning pro tips Start early, update often Be informed by genuine workflow Let stakeholders know this is a living document. It doesnt get finished Make sure everyone is working from the same sheet music. Have a sign off column!

71 5/8/2014 #SoHappyTogether @jakedimare CMS governance What: Documentation of rules, vital information, etc. When: Development Why: Self preservation (Ever Want to go on vacation?)

72 5/8/2014 #SoHappyTogether @jakedimare CMS governance Hosting information Support information Content management team information Measurement team information Advertising information Archiving Security Information architecture Hiring and training Standards and procedures Legal issues (Privacy, TOS, Etc.)

73 5/8/2014 #SoHappyTogether @jakedimare Do User Enablement What: How to manual(s), Training, Etc. When: Development Why: Self preservation Also: Portfolio rot

74 5/8/2014 7 ways content can choke out your project #1 FAILURE TO UNDERSTAND SCOPE. #2 FAILURE TO RESPECT THE CONTENT #3 FAILURE TO PLAN FOR CONTENT CREATION. #4 FAILURE TO DESIGN WITH REAL COPY #5 FAILURE TO PLAN FOR CONTENT MIGRATION. #6 FAILURE TO PLAN FOR YOUR NEW CMS. #7 FAILURE TO UNDERSTAND BUSINESS NEEDS.

75 5/8/2014 6 Things you can do to mitigate these risks Hire a content strategist! Conduct a Content Audit Create a Message Architecture Migration Planning Write CMS Governance Documentation Do User Enablement

Building Bridges, Connecting Communities Thank you! What do you think? Resources: http://www.cmsmyth.com/so-happy-together/ Hashtags: #JBoye14 #SoHappyTogether Twitter: @jakedimare @cmsmyth

Digital Project Management and Content Strategy By Jake DiMare

Presentations & Public Speaking

Transcript of Digital Project Management and Content Strategy By Jake DiMare