Digital product- and business innovation in the waste & recycling industry
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Connected Business Insight
Digital Business Innovation in the Recycling Industry
February 2017
mm1 – The Consultancy for Connected Business
The waste and recycling industry has changed rapidly in the
last decade and is on the verge of its digital transformation
2
Yesterday Today Tomorrow
Profitability
&
customer
value Traditional
Conventional
optimization
Digital
transformation
Novel digital services and
new distribution channels
Increased digitization of core
business operations
Digital technology improved
recycling processes (logistics,
fleet and transportation
management)
Data based identification,
collection and processing of
valuable resources
Increasing efficiency of
recycling processes
Access to and distribution of
secondary resources via
longstanding customer
relationships
Diversification in offered
services
Capital and labor
intense collection and
recovery
Regional fragmentation
of disposal contractors
mm1 – The Consultancy for Connected Business
Startups often pioneer digitalization in the industry & begin
threatening established players with new business models
3
mm1 – The Consultancy for Connected Business
Logistics optimization
Logistics support and optimization of processes within the recycle value network
Re-Commerce Platforms
Broker activity between waste providers & resource processors; allows for comparison of offers of valuable resources
and therefore increase transparency in the market
Waste usage
Transformation of waste into valuable
resources or consumer products
Waste sorting
Smart sorting of waste &
assortment of resources
Waste acquisition
Collection of a defined set of waste
and extraction of valuable resources
Startups are taking on the complete recycling value chain
and accelerate the unbundling process of the industry
4
mm1 – The Consultancy for Connected Business
Manufacturing companies
buy valuable materials from
haulers
Materials are reused and
recycled
Example: Rubicon Global – a cloud-based platform
connecting businesses and independent haulers
5
Recycling Companies
Rubicon supports businesses of all sizes to get out of existing waste disposal contracts
Businesses can arrange for trash pick up within one hour via Rubicon‘s app
Disposal job auctioned on the Rubicon platform
Producers of waste
On demand pick-ups
Cost reduction (~30%)
Customized reports
CSR management
+
+
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+
Haulers acquire their
business by bidding on the
disposal job
The app helps haulers to
optimize their routes and get
real-time information on
their truck fleet
Independent haulers
Low-cost acquisition of
new customers
Increase route efficiency
Customized reports
+
+
+
Cost-efficient acquisition
of valuable resources
Diversion of waste from
landfills
+
+
Leonardo Di Caprio
- Hollywood actor –
Marc Benioff
- Founder & CEO of –
Investors
Current valuation
500+ Mio. $
mm1 – The Consultancy for Connected Business
The recycling industry faces serious additional challenges &
needs to accelerate its digital transformation to respond
6
Excess capacities in classical waste
incineration
Threat for commercial collection through
re-communalization1
Inhomogeneous regulatory conditions
across different states
Low public acceptance of waste
incineration
Unclear regulatory conditions due to
tensions between EU and Federal bodies2
3
4
5
Growing informal sector
Increase of waste and change of waste
composition1
No uniform national concepts for waste
management and recycling
Weak legal framework in emerging
economies
Increasing transportation costs through
urbanization2
3
4
5
GermanyGlobally
mm1 – The Consultancy for Connected Business
Digital Transformation requires
systemic change in 4 key areas:
A startup inspired approach can speed up solving industry
challenges and initiate digital transformation in the industry
7
3 - Digital Operating Models
Adopt digital operating models for decision
making, communication & execution
1 - Digital Business Models
Identify, validate, develop and launch new
business ventures
2 - Digital Talent and Skills
Source and attract new talents, enable and
educate existing employees
4 - Digital Analytics and Metrics
Identify and monitor new metrics to
supplement traditional KPIs
A startup inspired approach to business
innovation initiates & drives the process
1. Apply existing deep industry know-how &
problem awareness to identify problems
to be solved
2. Scan startup landscape and talk with
customers to expand list of problems
3. Finalize & prioritize the problems list
4. Scan & understand technology landscape
5. Identify and validate product & business
models for selected problems of the list
6. Invest in selected product concepts
7. Build, measure and learn
8. Execute fast & in an agile, independent
environment free from bureaucracy
Educate
Inform
Inspire
Initiation
mm1 – The Consultancy for Connected Business
Talk to us
Connected business as a driver for sustainable innovation© mm1 Consulting & Management
Partnerschaftsgesellschaft
www.mm1.de
Gerichtsstand Stuttgart, PR 720033Bolzstraße 6, 70173 Stuttgart, Deutschland
Telefon: +49 711 184210 - 0| Fax: +49 711 184210 - 99
Dr. Robert Gerlach
Senior Consultant
+49 171 3569 193
Volker Scholz
Managing Partner
+49 170 2457999
Marius Kempf
Consultant
+49 171 2058158
Dr. Markus Eurich
Senior Consultant
+49 (175) 8505038