Digital presence and eminence
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Transcript of Digital presence and eminence
© 2013 IBM Corporation
Who am I ?Who am I ?
© 2013 IBM Corporation
© 2013 IBM Corporation
Real Persona?Real Persona? #Digital_Persona?#Digital_Persona?
YOUYOU
© 2013 IBM Corporation
What youWhat you
say/writesay/write
shareshare
Image & VideoImage & Video
……..What the What the others others say/write/share say/write/share about youabout you……
© 2013 IBM Corporation
# Digital reputation…# Digital reputation…
© 2013 IBM Corporation
Your Your SocialSocial PresencePresence
Social ContextSocial Context
What is your community?
Online CommunicationOnline Communication
How do you communicate?
InteractivityInteractivity
How do you engage yourself online?
© 2013 IBM Corporation
Spheres of Social Spheres of Social PresencePresence
© 2013 IBM Corporation
Integrated Social Integrated Social presencepresence
What are your Social Media objectives?
“I am here and I have something to say!”
© 2013 IBM Corporation
Your Personal Brand
Integrated Social Integrated Social presencepresence
© 2013 IBM Corporation
Integrated Social Integrated Social presencepresence
© 2013 IBM Corporation
Integrated Social Integrated Social presencepresence
© 2013 IBM Corporation
Integrated Social Integrated Social presencepresence
© 2013 IBM Corporation
GOOGLE GOOGLE ALERTSALERTShttp://www.google.com/alertshttp://www.google.com/alerts
HootsuiteHootsuiteFor iOS and AndroidFor iOS and Androidhttps://https://hootsuitehootsuite.com/ .com/
Reputation Alert for iOS Reputation Alert for iOS http://ibmurl.hursley.ibm.com/40AI http://ibmurl.hursley.ibm.com/40AI
© 2013 IBM Corporation
Digital FootprintDigital Footprint
© 2013 IBM Corporation
Digital EminenceDigital Eminence@ @
Your skills & expertiseYour skills & expertise
Listen & EngageListen & Engage
Help others & Add ValueHelp others & Add Value
Be approachable Be approachable
Tag and optimize the content you shareTag and optimize the content you share
Share your Stories!Share your Stories!
© 2013 IBM Corporation
Engaging in open, digital conversations
Encouraging collaborative idea generation
Valuing insights generated from the collective intelligence of the workforce
Visibly shares knowledge across geo and business line boundaries
Recognizing IBMers via social channels Blue Thanx
@Social _Business Social _Business
Manager & LeaderManager & Leader
© 2013 IBM Corporation
Where to start?Update/Maintain Profile
@Connections & @Connections & ibm.comibm.com
Summary of your skills and expertise
Tagging
Status updates/Microblogging
Start eliminating mails!Start eliminating mails!
Start a Blog/Vlog-Share a story with IBM community
Share content that matters
Engage in meaningful Conversations
comment, discuss, open a Forum topic..
© 2013 IBM Corporation
Update/Maintain your
Profile
Update/Maintain your
Profile
© 2013 IBM Corporation
http://ibmurl.hursley.ibm.com/40EHhttp://ibmurl.hursley.ibm.com/40EH
MOBILE APP: http://ibmurl.hursley.ibm.com/3K9B
© 2013 IBM Corporationhttp://ibmurl.hursley.ibm.com/40EL
© 2013 IBM Corporation
KeywordKeyword ProfileProfile
Status UpdateStatus Update
# Keyword or @ Person Use “_”“_” , NOT “+” “+” or “-”“-”
© 2013 IBM Corporation
#Fast Tagging#Fast Tagging
http://dims.bluehost.ibm.com/tagem/index.phphttp://dims.bluehost.ibm.com/tagem/index.php
#Bulk Tagging tool#Bulk Tagging tool
© 2013 IBM Corporation
#TAG Search#TAG Search
http://ibmurl.hursley.ibm.com/40EOhttp://ibmurl.hursley.ibm.com/40EO
© 2013 IBM Corporation
Status updatesStatus updates Reach & Influence Reach & Influence
http://ibmurl.hursley.ibm.com/40EQhttp://ibmurl.hursley.ibm.com/40EQ
© 2013 IBM Corporation
© 2013 IBM Corporation
© 2013 IBM Corporation
© 2013 IBM Corporation
#Success Criteria#Success Criteria
Everyone to have a profile update and 10 tags min.
To be in network with the relevant teams, as a min.
To share files via Connections and use My links and Bookmarks
Suggestions
Managers and Leaders to have their LinkedIn or G+ profiles updated and linked to Connections profile
Leaders to have their external profile created/updated and maintained (customer-facing)
© 2013 IBM Corporation
Thank youThank you!!