Digital Perforamce Report
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Transcript of Digital Perforamce Report
PowerPoint Presentation
IVIS Group Digital Performance Report
July 2015
Managing principle
Overall performance
Community features
Content highlight
Recommendations
Content
Managing principle
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Considering LinkedIn being the most powerful B2B social network and WeChat having the strongest influence in China, the focus of social media management is primarily on LinkedIn & WeChat. (Basic content and non-commercial management)
Content category
Content posted across all social platforms follow below categories:
Managing principle
Overall performance
Community features
Content highlight
Recommendations
Content
Social media performance
IVIS Group 2015
Copyrights 2015 by IVIS Group- All Rights Reserved
6
PlatformCurrent status Since 2015.1 (pure organic)PostPost frequencyfollowersEngagement level (likes, shares, comments)Link clicksTotalPost typeNumber of postReachReach rate*Total numberIncreased since 2015.1LinkedIn104original266,527251.03Every other day54317961255Re-posting7820,699 265.37Twitter219 original43--Daily 2-3 tweets222 50100105Re-tweet176--WeChat60Original37555 (estimated)15Twice a week58605010Re-posting23253(estimated)11YouTube23All originalWhen theres content2 subscribers1945 views-Weibo108original325,809181.53Daily74741228Re-posting764,81063.29Facebook50original2858620.93Every other day431430-Re-posting2234315.6Youku12All originalUploading all existing content from YouTube0 subscribers097 views-*Reach rate = Reach/number of post (The higher the reach rate, the more efficient the post performs in terms of impression within that platform)
Website performance
Google Drive link: https://docs.google.com/spreadsheets/d/1XzM_ucjvMFsPY1-KgldQjbl6DRfVxF9AzA6Z-aHeqiY/edit#gid=0
LinkedIn follower number increased most dramatically (179 in 6 months time) across all platforms
Overall, original content created more impressions on social media
Content update on company event and industry news drove more engagement (likes, comments, sharing)
New launched Chinese social media started to raise the company profile online in China
On website, visits peak in May & June due to more event updates and UK is the primary audience group
Performance summary
Managing principle
Overall performance
Community features
Content highlight
Recommendations
Content
Consistent branded header image
Edited profile summary to introduce IVIS Group
Utilise Pin to Top to highlight feature event, press coverage content
Promoted content featured on profile home page Peking Uni lecture, company offerings
Company information/contact accessible anytime
Follow & keyword auto-respond available CRM maintenance
Call-to-action message attached with each post
Consistent branded header image
Interaction with event organisers, media contacts to promote events and press coverage
Feature image-based update to enrich the profile
Featured content Pin to Top
Cross sharing with other platforms
Consistent branded header image
Interaction with key influencers to promote company profile
Promoted content header image to highlight key event
YouKu app integration to increase online exposure
Cross-promotion of WeChat
Auto-respond feature available to maintain CRM
Consistent branded header image
Twitter app integration
Event-based & press-based albums
Call-to-action
YouTube & YouKu
Consistent branded header image
Group-based video collection (album)
Managing principle
Overall performance
Community features
Content highlight
Recommendations
Content
LinkedIn & Twitter
E.g.
Industry insights & event update
Internal sharing
Interaction from organiser and media connects
Facebook & Weibo
E.g.
Event news & image-based update
Interaction from organiser
E.g.
Event & industry insights & press update
Managing principle
Overall performance
Community features
Content highlight
Recommendations
Content
LinkedIn Showcase page creation to maximise utilisation of the platform
Key Opinion Leader archive (both Western & Chinese, for event engagement)
Social integration to website articles
E-commerce blog update on website (e.g. news on ecommerce)
Recommendations
End of Presentation
-Thank you-
www.ivisgroup.com