Digital olympus – Serpstat
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5 Efficient Ways To Use Search Analytics
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Transcript of Digital olympus – Serpstat
5 Efficient Ways To Use Search Analytics
Hello!My name is IgorI work at Serpstat – Search Analytics tool for Marketers and SEO specialists.
You can contact me at [email protected]
This presentation will have 5 main points
Efficient way to work with long-tail keywords
Monitoring your progress from marketing perspective
Source of keywords for mobile search optimization
Quick way to check if you miss any keywords that your competitors use
How to use AdWords to beat competitors
Long-tail
Serpstat’s tree-view feature
Keyword position distribution
1-10 11-20 21-100
Moz 5,800 4,600 39,600Backlinko 1,100 600 2,300
SEJ 5,000 4,000 29,000
Google Webmaster Panel
Lot’s of manual work. Suitable for using when you already know what page you’re going to promote.
goo.gl/Nt1lYy
How to find these keywords?Serpstat
Works for both, promoting a certain page and finding opportunities for promotion. Filters improve the efficiency drastically.
goo.gl/qzuPR5
Monitoring growth
By analyzing the market share distribution
Reaching out to mobile users
By utilizing the autocomplete suggestions
Local search
Mobile search growthNumber of queries
Mobile search growth works
Typing on a smartphone is terrible
Search suggestions
● Provide solution to a problem
● Address the needs of your audience
● Have low competition
● Serve as content ideas
Quick way to find search suggestions with Serpstat
“Stealing” keywords
By analyzing the most relevant pages
Even relevant domains don’t always give the best results
URL vs URL comparison
Keyword Tools API
Build your own tools to get desired data
https://goo.gl/waCLVE
https://goo.gl/15LyDp
