Digital Notifications: Capture and Engage Your Audience

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Digital Notifications Capturing and Engaging Audience Kelly O’Connell Solutions Consultant @kelly_virginia

Transcript of Digital Notifications: Capture and Engage Your Audience

Page 1: Digital Notifications: Capture and Engage Your Audience

Digital NotificationsCapturing and Engaging Audience

Kelly O’Connell

Solutions Consultant

@kelly_virginia

Page 2: Digital Notifications: Capture and Engage Your Audience

What are our goals?

Capture Audience

– Opens• Mobile

• Second Send

@kelly_virginia

Engage Audience– Clicks– Conversions

• Relevance

Optimize– A/B Testing

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40% of all email opens are now on a mobile device

@kelly_virginia

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@kelly_virginia

“Too hard to read”“Difficult to respond to”

“Tedious to scroll”Email Marketing

Juniper Research 2012

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Responsive Design

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@kelly_virginia

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30% tempted to unsubscribe

@kelly_virginia

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Automated Second Send

97% increase in opens

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They’ve Opened… Now What?

Relevance

ROI

@kelly_virginia

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Relevance

Preferences

Topic 1

Topic 2

Topic 3

Topic 4

Behavior

Clicked activity on topics in

email

@kelly_virginia

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Personalization vs. Relevance

Personalization Relevance

Hi Kelly!

63% of consumers are numb to personalization-Economist Intelligence Unit 2013

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@kelly_virginia

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How to Optimize

• Testing

– From name

– Subject

– Send date/time

– Content

– Design

@kelly_virginia@kelly_virginia

@kelly_virginia

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Thank you!

Kelly O’Connell

Solutions Consultant

@kelly_virginia