Digital Natives Digital Immigrants · Prof. Dr. Johann Günther 12 Difference Digital Natives &...

Prof. Dr. Johann Günther

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Digital Natives

&

Digital Immigrants

Prof. Dr. Johann GÜNTHER

Vice Chancellor

> يوهان جونت


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Digital Natives & Digital Immigrants

• Why me?

• Why our society is split into 2 groups?

• Where am I?

• By age = Immigrant

• But on the border to natives:

- development team of first PC

(„Portable Computer“ with 20 kg)

- prototype of mobile phone (D-Net)

- member of European field trial GSM

• Influence of technique

• Research in USL


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Democratisation of the Information

1. The Net

• Every problem has an answer in the Internet

• Subjects of experts are public

• Basic Need = Access to the netWorldwide several billions

Each week + 3 million

2. The Computer

• Computer costs are decreasing

• 1 computer hour = 1 Euro


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Computer gets cheaper …

Less Hardware


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Digital Natives & Digital Immigrants

Today – 2 different generations:

• Digital Natives

• Digital Immigrants

Natives = grown up with Internet

Internet = tool, instrument

it is part of live

Immigrants = older people

Internet came during their live

had to learn it


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Difference between Digital Natives & Immigrants

* Reading of e-mails:

- Natives do not read mails,

longer then 3 pages

- Immigrants do it

• Learning of new machines:

- Natives learn the system by trial & error

- Immigrants read the manual

- Target is the same


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New Technologies in Society

1. Young people

2. Old people

3. Middle Ages


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Difference Digital Natives & Immigrants

Problem in Education!

• Teachers are Digital Immigrants

• Students are Digital Natives

Change in teaching and learning

Coaching of teachers


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Today‘s generation read faster

Next generation will read faster still

Today‘s generation = 200 to 250 words per minute

With training 500 words per minute possible

Form of reading different

- letters are read more target oriented

- Books related to interst


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• Natives have a better timemanagement

• It is not true, that young people spend a lot of time

with the computer

• Reality is different (1):

- majority of computer freaks are between 20 and 35

years old

- children spend less then 30 minutes with computer

games

- 35 to 44 years: highest internet use in US (29%)

[1] OWEN, Martin: The myth of the digital native, http://www.futurelab.org.uk/viewpoint/art26.htm, Oktober 2006

http://www.futurelab.org.uk/viewpoint/art26.htm


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In the last years the IQ became higher

Natives have higher IQ‘s than Immigrants


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Digital Natives communicate different (E-Mails & SMS)

CU = See you

K = OK

H4T5 = Home for Tea at 5

GTGPOS = Got to go parant over shoulder

T42 = Tea for two

Ily = I love you

Lol = laugh out loud

Nak = not at the key board

Omg = o my god

Brb = be right back


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Natives are more balanced then Immigrants

They concentrate

• On subject, Subject

• On themselves

• On us

I We


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New Leaders

International different countries became important


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Participation Age

• Internet-Community is changing dramaticaly

• From just taking information to an active participation

• „Access Age“ converts to „Participation Age“

• Active participation is in all ages

- older people: play Bridge during the night

(they can not sleep)

- virtual visit of a museum

- decision about holiday


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Service Society

80% of working people (in Austria) are in service

Profession 1969 1999

Simple service 12 14

Blue worker 38 25

Office worker 14 18

Sales 8 12

Technique 3 6

Expert 10 14

Management 8 14

US-professions in their categories

Source: F. Levy und R. Murnane

Percent of total employed people

July 2006 NZZ


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The new Consumer

Natives:

1/5 do not change supplier

Decides the supplier case by case

2/3 decides on best offer

To always buy at the same supplier is stupid 10% of

consumers

Just 5% always buy at the same supplier


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The new Consumer

Immigrants:

More then 2/3 always buy at the same supplier

Just 1/3 takes the best offer

To always buy from the same supplier is stupid for 3% of

consumers

More then 50% stay with the same supplier

LEWIS, David; BRIDGES, Darren: Die Neuen Konsumenten. Was sie kaufen. Warum sie kaufen. Wie man sie als

Kunden gewinnt, Frankfurt/News York 2001, Seite 203


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The New Consumer

• The new Consumer must do more by themselves

• He get less and less service

• The Consumer became a:

- waiter in the self service restaurant

- a banker, when they take money from cash machine

- ticket sales person, when he buy at a terminal

- airline employee, when he check themselves in

- sales person for furniture in IKEA, etc


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Generation +

Country Male Female

Brasil 64,5 71,9

France 75,2 83,1

Germany 74,3 80,6

Japan 77,5 84,7

Niger 42,7 43,9

Russia 59,4 72,0

South Africa 49,6 52,1

US 73,9 79,5

Expectation of Age, when born

In years

World Health Report


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Less Children

A european Wife has less then 2 children

Irland 14,6

France 13,1

Portugal 11,2

Sweden 10,2

Spain 10,1

Italy 9,4

Austria 9,3

Germany 9,0

Rate of Birth

Living Births per 1000 inhabitants

Source: Eurostat


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Self Management / Self organization

Booming self organizations like

WIKIPEDIA


Selforganication


Participation Society“On Demand”Video on DemandRadio on DemandTrain on Demand

Computer on Demand (=Internet2)


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Success

• In most countries success is most important

• But in life, there are also negative results

• Life can be successful or it can be …

• Today: just winning, no loosing

• Yesterday: Profession for lifelong

• Today: Forecast in Profession max 5 years

• Between often jobless

• Today: more people with jobs then ever before

• But % of jobless is high


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Success

• Immigrants are oriented on status

• Natives oriented on satisfaction

• Important for the future:

- beside the technique

- the family

also when legitimate family is in danger

- the children

which is guarantee for continuation of our

society

- education

target is international level


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Digital Natives Digital Immigrants · Prof. Dr. Johann Günther 12 Difference Digital Natives &...

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