Digital My Biz
-
Upload
hemant-joshi -
Category
Business
-
view
1.544 -
download
0
Transcript of Digital My Biz
SERVICES AND SCOPE
Channel Maintenance
SMM
BloggingOnline Media Buying
SEO
INSPIRE
Offering Services
EMPOWER
Evaluate & make best choices
ENABLE
Support with advice, solutions,
services
We give push to your business and your business will all set in frictionless motion
DIGITAL My Biz : Edge
Team of experienced professionals: Our employees leverage theirexperience to manage your orders on a daily basis
We never follow others’ strategy, we devise our own rules to leadthe market
We rank you with a diversified link profile that is unaffected byGoogle algorithm changes
We send you weekly reports on time Our team provides you 24x7 personal account manager to guide
you throughout the entire process
Expressers and Informers Engagers Networkers and Socializers Watchers and Listeners
Broadly, social media users can be classified into the following four types:
Provide information aboutthemselves through blogging,micro-blogging and uploading wikiarticles
These are individuals who staycurrent, usually via RSS
Seek, read, review, & rate differentforums, sites, products and services.
Always want to know more, butthey also want to let others knowabout their opinions
Particularly involved in social mediasites like Facebook, MySpace,Twitter
Very vocal and engage in actionslike updating their profiles regularly,posting comments to their friendsand tagging pictures.
Internet users who have minimumactivity online
They only choose to engage inonline activity that areentertainment-driven, viz. watchingmovies, TV shows, videos, listeningto music, and download music orvideo
VerdictRole: Create, ReadImportance: High
VerdictRole: Review, Involve Importance: V. High
VerdictRole: Relay, ReadImportance: Average
VerdictRole: ReadImportance: Low
Search Engine Optimization Social Media Marketing Online Media BuyingBloggingChannel Maintenance
Be in top 10 of any search engine.
To drive traffic to the site
To improve effectiveness of the marketing program
Accelerate Brand awareness
SMM is the way to promote your business which in turn generates highest "ROI" in Top 10
Builds Community Creates Buzz Boosts Brand Presence Social Profile creation and
media management
Online channels like YouTube are easier and better way to promote your thoughts & Videos.
Our services will make your presence prominent and dominating on the online video channels".
Our team will help you send your voice through online and will support to design and deliver in the best possible way
We do enough research and design cost-effective digital media buying strategy as a complimentary service
SERVICES OFFERED
3
Seamlessly integrated
platforms model Currently all the platforms are working almost independently of each other All the social media platforms have to be work in tandem and not in silos This is important as different platforms can cater to different audience and hence integration
will help in delivering a better service across all platformsWe suggest a seamlessly integrated social media strategy
Transforming from old to new media strategy
Attract[Strangers]
Convert[Leads]
Close[Customers]
Delight[Promoters]
Volume Impact WOM Equity
Customer Communication Brand Awareness Site Traffic WOM Equity
OBJECTIVE
Sharing testimonials, contests and apps/games
Contests, hashtag promotions, announcement of new features
Sharing experiences, tips on home décor and design ideas
Pins of inspiration wall from website, customer walls
User profile engagements will put Asian Paints in newsfeed
Retweet positives, leverage ‘social proof’ factor
A user written post would be shared increasing awareness
Women [key decision influencer] would become aware
Site links to be shared on FB page driving traffic
URLs of live helpline on website to be posted
Weak traffic generation but backlinks can help
Inspiration wall links to be shared along with pins
Sharing and ‘likes’ on posts can increase WOM equity
Re-tweets, #tags can help in positive WOM
Endorsed by users have more positive impact
New but growing; a picture speaks a thousand words
Platform
Integrated Social Media Strategy
ADDING VALUE TO CLIENTSBlog Promotion Chain
OPTIMIZE THE SEARCH IN GOOGLE
SOCIAL MEDIA SHARING
SOCIAL BOOK MARKING
BUILD A FAN BASE
PROMOTION THROUGH CROSS LINKING
OPTIMIZE
SHARE
BOOKMARK
BUILD
PROMOTE
Our
Tele-Services : We Take care of
your Business
List of all the numbers who called you – So you never lose a business lead
Never Busy, available 24x7. Voice Mail recording if phone is not reachable
Receive Fax from customer as PDF in your Email – No need of fax machine
After work hours your customers are sent to Voice Mail
Detailed call logs with date, time of call, caller id, duration of call and forwarded number
Voice mailWeb Interface
Advanced CallForwarding +
Custom On hold Music
Click To CallConference
Welcome Message
SMS Alerts
Multiple Language Support
Call Recording
Call Location Based
Routing
Blacklist / White list Feature
After Hour Support
Programmable Extensions
And More
Fax to Email
Descriptive Features : Call Centres
Silver Point
Important for every business
Gold Point
Improves business with high and much effective approach
Platinum Point
100% Guarantee of touching large group of targeted audience
Gold Point
Platinum Point
Silver Point
Digital My Biz DIFFUSION SCHEMES
Key Advantages — Increased awareness— Leveraging expertise— Across all platforms ensuring
wider coverage— Multiple plans : Select
according to need
The communication model is innovative in nature as it is based on the trust of the customer, which provides newer business opportunity by integrating the existing processes in a market which has not yet realized its potential
Profitable Online lead generation and subsequent conversion
To delight every customer with a whole gamut of services provided by Us
Objective
Advertisement
Motivation to process
Ability to process
High Elaboration/ Logical
Arguments/ Reasons
Surrounding Cue Present
No
No
Yes
No
Yes
Yes
Peripheral Route
Central Route
Temporary Attitude Change
No Attitude Change
Enduring Attitude Change
SILVER POINT : SERVICES OFFERED
SEARCH ENGINE OPTIMIZATION
MARKET RESEARCH KEYWORD
RESEARCH AND ANALYSIS
COMPETITOR ANALYSIS
WEBSITE ANALYSIS KEYWORD
POSITION AND RANKING
WEBSITE TRAFFIC RESEARCH AND ANALYSIS
META DESCRIPTION OPTIMIZATION
META TITLE OPTIMIZATION
META KEYWORDS IMAGE ALT TAG
OPTIMIZATION GOOGLE ANALYTICS URL OPTIMIZATION HEADING TAGS
LOCAL LISTING PROFILE CREATION CLASSIFIED AD
CREATIONS & LISTING
ARTICLE WRITING ARTICLE
SUBMISSION WEBSITE POSITIVE
REVIEW POSTING BUSINESS LISTING
RESEARCH PHASE ON PAGE OFF PAGE
SOCIAL MEDIA CHANNEL MANAGMENT
FACEBOOK FAN PAGE MAINTENANCE
LINKEDIN PROFILE MANAGMENT
TWIT
TER P
RO
FILE M
AN
AG
EMEN
T
YOU TUBE CHANNEL MAINTAINANCE
EXTERNAL SEEDING
FACEBOOK FAN PAGE MAINTENANCE
Approvals on matters of concern will be required on a real time basis Post content for each week will be shared 1 week in advance
Deliverables• Planning , Implementation, Content creation • Online community engagement• Fan page seeding on other relevant fan
pages/sites• Monthly monitoring
Creative Executions• Profile Pictures• Like Page• Welcome Page• Rich Media Custom Tab
YOUTUBE PROFILE MANAGEMENT
2-3 Video Posting Channel Management Monthly monitoring
SILVER POINT : SERVICES OFFERED
Twitter Profile Management
Activities the agencywill undertake
DeliverablesTracking &Reporting
Top referrer sites Clicks by Region Most Popular
Links Follower profiles Content topic
analysis Timing of posts Mentions
Planning Implementation Content
Creation Channel
Management Link Building
Track users with similar interests/profiles
Track real-time conversations on twitter
Follow/ Interact with influential users
Populate hash tags
Link building to face book
Traffic to website Disseminate
information about the services
External Seeding
LinkedIn Profile Management
E-mail, SMS sending 500/500 Making calls For Marketing websites/blogs to create buzz Increase keyword and link density Feeding information and links on Bookmarking sites
Profile setup and Implementation Content Creation Connections/Linked In Group Management Monthly monitoring
Silver Point Attractions
You will be in top 10 of the keywords out of 5 finalized at the start of the work
1 Facebook event one per month 250 likes per month Small level Media buying of Facebook and Google ad-words 1000 marketing SMS and e-mails shooting to specific data which
we bought specifically for your business 75 free advertisement and listings 1 minute advertisement will be posted on you tube channel
GOLD AND PLATINUM POINT : SERVICES OFFERED
Gold Point : Additional Services Offered
Search Engine Optimization 150 listings & advertisements on various free websites
Social Media Channel Marketing 1 Posting daily on social media websites 1 Facebook Event Per Month
YouTube Marketing 1 Flash Video Free 8-10 Slides E-mail, SMS sending 5000 each Call For Marketing 200 Calls
Gold Point Attractions
You will be in top 10 in one of the keywords out of 10 finalized at the start of the work
1 Facebook event and 1500 likes per month Medium level Buying of Facebook, Twitter and Google ad words Branding of one of your product One paid listing will be done Facebook event will also be published by the paid medium of Facebook One video advertisement will be made 3000 Marketing SMS and emails will be sent to specific client target set
Platinum Point : Additional Services Offered
Platinum Point Attractions
Search engine listing on 5 sites. Free listing 100 Sites - Area Wise Free Advertisement 100 Sites - Area Wise 1 Employee Control on regular basis Event hosting 1 per month on Facebook Blog creation and maintenance for a month One Video of 7 slides creation and upload on YouTube Newspaper Add creation (designing part only) Pay Per Click (5000 clicks on different social media) 2 Paid Posting on various sites like Justdial, Indiamart, etc. 1 Mobile App – IOS/Android (Available on demand)
All deliverables of the advance plan will be covered 3000 Facebook likes, 7000 SMS and emails 4 paid channels promotion of the company on Facebook, Google,
YouTube, Twitter, Pinterest, Blogspot and LinkedIn High level Banner advertisements will be bought for branding the
product Two paid listing will be done on any of two: JUSTDIAL, INDIAMART or
TRADEMART Video Marketing will be done on YouTube by making 2 innovative videos
of the company
Pricing : Rs.15000/- for 1st channel and then Rs.8000/- for subsequent channels OR 10% of your total media buying value ORWhichever is higher would be applicable
Website :- www.digitalmybiz.comE-mail :- [email protected] :- Mr. Sourabh Khandelwal (+91-9893484185)
Mr. Tilkesh Bhatia (+91-8947047067)Mr. Hemant Joshi (+91-9929108056)
Office Address:HO: C/O SITE College CampusNathdwara (Raj.)02953-231323, 09782123567