NYC 2014

In collaboration with UKTI London and UKTI New York

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@chinwag @digitalmission #DMNYC14

:about Digital MissionDigital Mission is a series of trade missions organized by Chinwag for UK-based small and medium sized firms operating in the digital sector.

The missions support UK digital companies to expand internationally, understand foreign markets, attract investment, find partners and develop business relationships.

The fifth Digital Mission to NYC is taking place from the 17th - 21st February 2014 will co-incide with Social Media Week New York.

:about Social Media WeekSocial Media Week is a worldwide event exploring the social, cultural and economic impact of social media. Our mission to help people and organisations connect through collaboration, learning and the sharing of ideas and information.

NYC 2014

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UK Trade and Investment (UKTI) is pleased to support this mission of UK technical and social media businesses to New York.

UKTI have worked with two partners; Chinwag and Like Minds, to bring to New York some of the UK’s most interesting and high-growth businesses to investigate and share new ideas, to get an insight into doing business in the US market – and of course to meet new partners and customers.

The businesses here offer products or services that are world-class and we believe will be more likely to fulfill their potential by engaging positively with the US business community. They are on an action-packed and highly stimulating week of workshops, visits, presentations and networking opportunities – a phenomenal learning experience that is unique to Social Media Week plus New York.

You will find brief summaries of many of the participating businesses in the pages of this brochure. Please search out those that look interesting to you – everyone here is keen to talk.

On behalf of UKTI London, our Partners Chinwag and Like Minds, and our participating businesses, I would like to thank the British Consulate General in New York for their help in the planning of this market visit.

We look forward to meeting and doing business with potential clients and partners in the USA.

Welcome

David MoodyInternational Trade Adviser and visit leader

London International Trade Team

Mob:+44 (0) 7841 361 142

Email: davidmoody@ uktilondon.org.uk

Jenny DickinsonInternational Trade Adviser and visit leader

London International Trade Team

Mobile: +44 (0) 7718 423105

E-mail: jennydickinson@uktilondon.org.uk

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Coull Coull is a technology company that’s reinventing the way online video advertising works. We’re a team of over 40 people, with offices in Bristol and London in the UK and Santa Barbara, California in the USA.

Coull’s proprietary technology – Coull Vidlinkr – connects advertisers with premium publisher video inventory across a network that currently delivers 144m uniques and 929m video plays pcm.

Utilizing a unique approach to deep classification of video content Coull Vidlinkr delivers branded in-video overlays that are contextual to publisher video inventory. For publishers, Vidlinkr creates a lucrative additional revenue stream. For advertisers, it delivers strong brand uplift and exceptional engagement rates across mobile and desktop.

With access to 180+ markets globally, compatibility with IAB-standard ad formats, full programmatic integration and unique targeting opportunities, Coull Vidlinkr is the next evolution of online video advertising.

www.coull.com

easyfundraising Leading a revolution in fundraising since it’s humble beginnings in 2005, easyfundraising.org.uk has been at the forefront of developing technology platforms that harness the power of customer loyalty to generate donations for good causes across the globe.

Working with over 3,000 leading online retailers, such as Amazon, eBay and Tesco, supporters can use the simple solution to help give something back to support their favourite good causes when they shop online. Every time a registered supporter shops with one of the retail partners a donation is generated for their cause. Retailers provide the donations as a reward for customer loyalty, good causes benefit from a new source of funds, and supporters are given an easy and FREE way to help others. Everyone is a winner!

Over £6m, of unrestricted income, has already been generated to support thousands of schools, sports clubs, charities and other great causes. With helping good causes at the heart of easyfundraising, the aim is to expand the reach and exposure further with a target of over £50m raised in donations by 2018

www.easyfundraising.org.uk

Ensygnia Ensygnia, secure mobile transactions for payments and authentication – simple fast and secure.

Ensygnia’s patented Onescan app and platform creates a trusted environment for users to share a verified identity as well as personal and financial details.

Onescan allows any connected device with a camera to interact and share this information securely with any connected device with a screen. With just one scan, users can log-in to services, complete registration details, enter competitions, authenticate transactions, or make payments online, in-store or on-the-go.

Onescan enables mobile payments online, in-store and on-the-go and has applications for log-in, authentication and mobile identity. In the payments world it allows customers and prospects to typically go from looking to buying in less than ten seconds.

Ensygnia has attracted support from a number of major global IT and financial companies including Telefonica among its investors

www.ensygnia.com

Future Healthcare NI Future Healthcare NI has developed an Innovative Open Source Web Application platform for Hospital Enterprise to improve Access and Co-ordination of Care to save Hospitals Time and Money and Improve Patient Safety and Patient Experience.

Future Healthcare NI’s Care Management Suite was named winner of: -the Software Innovation Award at the NISP CONNECT Entrepreneurial Competiton (Sept 11) -the ‘Highly Commended Award’ at the All Ireland Seedcorn Business Competition (Oct 11) FHNI -was accepted onto the BioEntrepreneur Program at CTRIC -Won a £40K PoC grant -is backed by InvestNI, including support for Trade Missions to the US including: *UKTI Future Health Mission (Boston-Nov11) *ITLG (Silicon Valley-April12) *EU-US Connected Health Summit (Boston-Oct12) -was selected from 600 StartUps Worldwide to Demo at Dublin Web Summit(DWS) and invited to pitch to Michael Abramson of Sequoia Capital (Oct12) -recently been nominated for 2 European Innovation Awards, including ‘TechCrunch Europa’s’ (Berlin-Jan 13)

www.futurehealthcareni.com

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Digital Mission Companies

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Here and Now 365 Here & Now 365 is UK’s premier multicultural marketing agency.

From advertising, marketing, public relations, events, research to digital projects and consultancy, we offer a focussed approach that will position your brand in the best way. We help our clients spread their story to different communities by making their brand culturally relevant and accepted, including South Asian, Afro-Caribbean, South Americans and Eastern Europeans.

Specialising in diverse markets and the consumers within them, our services have delivered targeted campaigns for companies such as Barclays, Virgin Media, British Army, National Health Services (England), British Heart Foundation, Vitabiotics, Air India, ASDA, Nestle and Supermalt to name a few. Our in-depth understanding of diverse markets allows us to extend our clients reach into untapped and underutilized markets.

www.hereandnow365.co.uk

Hiyalife Hiyalife is a place to collect, contribute and share the stories of your life, together with the people and brands that you love. You can see your lifestory emerge in a dynamic timeline, turning simple storytelling into something beautiful.

Hiyalife offers a unique angle to distribute and consume branded and consumer content. It provides a natural and organic market place to exchange and crowd source meaningful stories, whilst focussing on ownership and privacy controls.

www.hiyalife.com

Livepetitions Since two thousand and seven we give everyone the chance to edit petitions and to collect signatures.Our platform has a different name according to the country, we were the first in Italy and France and are still leaders. In France we have 200K users and 800K signatures. In Italy we have 1.5M users and 5M signatures.

Our secret is to deal with both national and international petitions at the same time as highlighting local ones. Everyone can care about Pandas but if there is something happening in our village it would probably hurt us more.

www.livepetitions.org

Nerv Nerv is a specialist creative agency that helps clients understand, adapt to and compete in the digital and mobile economy.

We create content, campaigns and experiences that will build your brand, grow your business, and deliver on your key commercial metrics.

www.nerv.co.uk

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Digital Mission Companies

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Digital Mission Companies

Southerly Southerly is a creative content agency that tells your story - we design content marketing and social media strategies that increase your customer loyalty, promote your brand and, ultimately increase your sales. We can also build or re-build your website to help you make sure you’re up to date in the digital world. Our talented team of creatives use words, video and pictures to tell our clients’ stories, across both online and print channels.

Southerly is a young and dynamic agency – in 2013 we were accepted onto the Goldman Sachs 10,000 Small Businesses UK programme and continue to be a trusted supplier to businesses and charities of all kinds, including one of the world’s largest global energy companies, and several players in the banking industry.

www.hellosoutherly.com

State State is a global opinion network; a platform that allows anyone, anywhere, to State an opinion quickly about any topic, see where they stand, and make new discoveries based on their opinion network. Anyone can use it, not just the 2% who currently have a voice. You don’t need hashtags, followers or fame. All you need is an opinion. State was co-founded by Alex Asseily, co-founder of Jawbone (Jambox, Up) and count Sir Tim Berners Lee, Deepak Chopra and Eli Pariser (CEO Upworthy) amongst our list of advisers.

www.state.com

Pitch’d Pitch’d is a web platform that makes it easy to run eye-popping social photo & video challenges. The world’s top brands and agencies trust us to drive engagement and deliver mind-blowing ROI. Here’s why:

• We seamlessly collate user content from Vine, Instagram, Facebook and Twitter and let the audience vote on their favorites.

• Brands get moderation and analytics - plus the comfort of entry confirmation to ease compliance concerns.

• We prepare constantly-updated leaderboards which are incredibly easy to integrate in a brand website, Facebook Page, or mobile.

www.pitchd.com

Regroup Media Formed by experienced marketers and technicians, Regroup is a London-based digital marketing agency committed to helping our clients define and action strategy for growth in the digital domain. We have amassed many years’ experience working with some of the biggest brand names and retailers in the UK and globally, across multiple online disciplines.

We provide results based digital marketing services spanning key acquisition and awareness channels including Search (SEO & PPC), Social, Mobile, and Affiliate, for UK markets and overseas.

We also provide dedicated digital marketing services for Western brands to enter BRIC territories, via established local partnerships. What we do transforms businesses.

www.regroup-media.co.uk

Screenburn Screenburn is a Facebook Video on Demand platform enabling the sale of film, TV and other video content from a Facebook page. It works well for monetizing the existing Facebook audience, finding new fans and increasing distribution of video content.

www.screenburn.co.uk

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Digital Mission Companies

Company Contact email Telephone

Coull Richard Nunn richard.nunn@coull.com 07904 298528

easyfundraising Gary Thompson gary@easyfundraising.org.uk 07837 857681

Ensygnia Richard Harris richard@ensygnia.com 07768 877464

Future Healthcare NI Paul Moutray Paul.moutray@gmail.com 07548 538861

Here & Now 365 Vishal Ladwa vishal@hereandnow365.co.uk 07877 229645

Hiyalife Fernando Ripolles fripolles@hiyalife.com 07799 865441

Livepetitions Marco Camisani Calzolari marco@camisanicalzolari.com 07940 271573

nerv Cynan Clucas cynan@nerv.co.uk 07876 191659

Pitch’d Adam Stamper adam@pitchd.com 07719 316153

Regroup Media Ltd Scott Muir scott.muir@regroup-media.co.uk 07801 431100

Screenburn Tom Raffe tom@screenburn.co.uk 07762 326260

Southerly Angela Everitt angela@hellosoutherly.com 07712 188488

State Chris Salmanpour chris@state.com 07837 412379

ThankSocial Jaye Noble jaye@thanksocial.com 07740 306131

Three Sparks Matt Alder matt@threesparks.com 07590 541094

Digital Mission Company Contacts

ThankSocial ThankSocial manages the social media accounts of both B2B and B2C businesses. Businesses choose ThankSocial because they don’t have the expertise or budget to employ a dedicated specialist in social media. Professionally managed social media can aid acquisition, retention, and customer services whilst publicly displaying transparency and confidence in the social marketplace. When a new client joins ThankSocial, our initial exercise is to understand their needs and business model and shape our support accordingly. We use only the best copywriters and social engagement strategists and we are developing our own software to further our social offering.

www.thanksocial.com

Three Sparks Three Sparks Global provides a SaaS platform that helps companies persuade top talent to join their organizations by re-engineering online recruitment with a mobile first approach.

Our products deliver adaptive mobile recruiting sites site for our clients built on a platform that provides:

• An “Adaptive Candidate Experience” that works on all devices past, present and future. Helping make recruitment work everywhere with relevance.

• “Cloud Apply” which facilities one click mobile friendly application via the most appropriate professional profile for the role e.g. Monster, LinkedIn etc

• Analytics using big data to benchmark marketing best practice with w a geographic and skills context

www.threesparks.com

:about Chinwag:Chinwag connects digital businesses and people

We were around when the industry starts in 1995. As its changed, soq have we.

Chinwag runs Social Media Week London and curates many other networking nights, panel sessions and conferences including the UK’s first Facebook Marketing conference and Psych (Psychology, Neuroscience and Behavioural Economics)

Chinwag Contact Details:

Hattie Nicholson hattie@chinwag.com @hattien1cholson Tel: +44 (0)7900 490063

Sam Michel Sam@chinwag.com @toodlepip Tel: +44 (0)7887 627115

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Huge thanks to our Digital Mission Event Partners:

Monday, 17th February

Informal Mission Drinks Time: 6:00pm - 7:00pm Venue: TBC

SMW Official VIP Opening Celebration Time: 7:00pm - 10:00pm Venue: Highline Stages, 440 West 15th Street, NY 10011

Tuesday, 18th February

Social Media Week Morning Time: 9:00am – 1:00pm Venue: Highline Stages, 440 West 15th Street, New York, NY 10011

Digital Dumbo Visit Time: 2:30pm - 3:30pm Venue: 45 Main Street Suite 816, Brooklyn, NY 11201

HUGE Company Visit Time: 4:00pm – 5:00pm Venue: 45 Main Street, Suite 220, Brooklyn, NY 11201

Wednesday, 19th February

Tackling Business Development in USA: Roundtable with Atlantic Leap Time: 11:00am - 12:00pm Venue: Fried Frank, 375 Park Ave (between 52nd & 53rd St) NY

The Fueled Collective Co-Working Space Tour Time: 2:30pm - 3:30pm Venue: 568 Broadway, 11th Floor, NY 10012

Foursquare Company Visit Time: 3:30pm - 5:00pm Venue: 568 Broadway, 10th Floor, NY 10012

Thursday, 20th February

‘Doing Business in the USA’ Briefing - hosted by UKTI Time: 9:00am - 2:00pm Venue: The British Consulate General, 845 Third Avenue, 9th, NY 10022

UKTI NY Networking Reception Time: 6:30pm - 8:00pm Venue: The British Consulate General, 845 Third Avenue, 9th, NY 10022

Friday, 21st February

US Investment Roundtable Time: 10:00am - 11:00am Venue: Fried Frank, 375 Park Ave (between 52nd & 53rd St) NY

500 startups Co-working space visit Time: 11.45am - 12:30pm Venue: 386 Park Avenue South, E. 27th St., 10th floor

Bloomberg Company Visit Time: 1:00pm - 2:00pm Venue: 731 Lexington Ave, NY 10022

BBDO Company Visit Time: 3:00pm – 4:30pm Venue: 1285 Avenue of the Americas, NY 10019

SMW Official VIP Closing Party Time: 7:00pm - 10:00pm Venue: Highline Ballroom, 431 West 16th Street, NY 10011

@digitalmission // #dmnyc14

Digital Mission Agenda