Jon Lombardo, 3XE Digital Content & Social Media Marketing Conference
DIGITAL MIGRATION: EUROPEAN PERSPECTIVE · digital migration: european perspective marcello...
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Transcript of DIGITAL MIGRATION: EUROPEAN PERSPECTIVE · digital migration: european perspective marcello...
CONTENT
1. ABOUT THE EBU
2. KEY FACTS ON DTT
3. WIRELESS DELIVERY OF MEDIA
4. WRC-15 OUTCOME AND STATUS OF DIGITAL SWITCHOVER
5. CONCLUSIONS
1. EUROPEAN BROADCASTING UNION
THE WORLD'S LEADING ALLIANCE OF PUBLIC SERVICE MEDIA
Inform
Educate
Entertain
1. EBU – CENTRE OF EXCELLENCE FOR SPECTRUM
• Activities in spectrum allocation, usage and protection
• Frequency planning for DTT (ITU-R GE06 planning) and digital radio with
DAB
• Protection of broadcasting from interference
• Analysis of new distribution platforms
visit tech.ebu.ch/spectrum for more information
2. DTT IN EUROPE
118 million
households rely on
DTT
3 hours of watching
per day
250
200
150
100
50
0
Min
ute
s p
er
day
Linear TV
Non Linear
TV
80% growth in 5 years
0
100
200
300
400
500
600
700
2008 2013 Public Service
Media
Commercial
2. DTT INNOVATION
Latest transmission
standard
Upcoming picture
quality standard
Latest compression
technology Broadcast/broadband
convergence
DTT can also be received on all
your screens
2. DTT INNOVATION
3. WIRELESS DELIVERY OF MEDIA
A PUBLIC SERVICE BROADCASTING PERSPECTIVE
Service integrity
QoS defined by the
broadcasters
Emergency situations
Independence of the size
of audience
Ease of use
Low barriers
for access
Free-to-air No
gatekeeping
Prominence
Reach and
availability
EBU Fact Sheet PSM Requirements in Distribution
3. LTE COULD MEET THE BROADCASTERS’ REQUIREMENTS BUT …
• LTE real-world performance differs from that quoted in theoretical studies
• LTE eMBMS spectral efficiency depends on the inter-site distance, and is often not sufficient for
media distribution.
Real LTE networks spectral efficiency varies from as low as 0.1 bit/s/Hz to more than 3 bit/s/Hz
• The EBU work continues on
• LTE eMBMS coverage assessment methodology (for simulation purposes)
• The use cases that are relevant for PSM and could realistically be served by LTE
• Establishing a QoS criterion for the distribution of TV over LTE, including eMBMS
• Contribution to the relevant standardisation work [ITU, 3GPP]
• Platform for cooperation between the broadcast and the mobile industries
EBU Technical Report 026: https://tech.ebu.ch/publications/tr026
EBU Technical Report 027: https://tech.ebu.ch/publications/tr027
3. WIRELESS DELIVERY OF MEDIA
A PUBLIC SERVICE BROADCASTING PERSPECTIVE
Service integrity
QoS defined by the
broadcasters
Emergency situations
Independence of the size
of audience
Ease of use
Low barriers
for access
Free-to-air No
gatekeeping
Prominence
Reach and
availability
Service integrity
QoS defined by the
broadcasters
Emergency situations
Independence of the size
of audience
Ease of use
Low barriers
for access
Free-to-air No
gatekeeping
Prominence
Reach and
availability
Wireless
broadband is
currently not a
real alternative to
DTT but a
complement
4. WRC-15 OUTCOME AND STATUS OF DIGITAL SWITCHOVER
• No Change in the 470-694 MHz band
• Revision of the whole UHF band at WRC-23
4. WRC-15 OUTCOME AND STATUS OF DIGITAL SWITCHOVER
The ITU-D keeps track of status of the transition to digital television broadcasting. http://www.itu.int/en/ITU-D/Spectrum-Broadcasting/Pages/DSO/default.aspx
• In Region 1, most European
countries have successfully
completed DSO
• In many other countries the
DSO process is still ongoing
4. WRC-15 OUTCOME AND STATUS OF DIGITAL SWITCHOVER - AFRICA
Four main criteria for DSO success in Africa:
1) Funding (for network and Set Top Boxes)
2) Local Content
3) Enhanced Quality (HD, UHD)
4) Spectrum Stability
Country ATT Channels DTT Channels (SD) FTA
Algeria 2 6 5
Ghana 15 120 38
Kenya 44 206 77
Senegal 6 38
Information provided by the African Union of Broadcasting (AUB)
5. CONCLUSIONS
• DTT is the reference platform for delivery of TV services in Europe
• Wireless broadband is currently not a real alternative to DTT but a complement
• WRC-15 provided spectrum stability for DTT, it is an opportunity not to be wasted
• The EBU can share knowledge to facilitate the DSO process
• Spectrum web page
• Publications
• Events