Digital Megaphone Pinterest Power Talks featuring Janet Helm, Weber Shandwick
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Transcript of Digital Megaphone Pinterest Power Talks featuring Janet Helm, Weber Shandwick
A virtual bulletin board or collage of images found on the web
An engaging platform that allows you to browse other pinboards
A branding-style social network with real-time trending
Breakout social network of 2012
A visual search engine with direct links
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Planning a kid’s birthday party, wedding, or holiday meal.
Demonstrating expertise and promoting their own blogs, books, presentations, photography and other products.
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Saving links to recipes they want to try, clothes they want to buy, books they want to read, or furniture they want in their house one day.
Filing ideas for a dream vacation or dream home.
Describe it3
See it
Pin it
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Share it out4
Others repin, comment or like5
1. See it.
2. Pin it.
3. Describe it.
4. Share it out.
5. Others repin, comment or like.
It’s a visual social network that organizes images by topic and lets you reshare with just one click.
Members can comment, repin, like it and share pins on Facebook, Twitter, or email.
An image added to Pinterest
A set of theme-based pins
The act of visually sharing content
a pin
pinboard
pinning
repin Reposting someone else’s pin
BlogsFacebook& Twitter
Photo Sharing
Household income: $25-75k
80% women
Ages 25-54
Food Bloggers.Mom Bloggers Food Bloggers
98 minutes/month
Moms Foodies
DIY-ers
Fashionistas Techies
Travelers
One of the top 10 most visited social networks and growing at a faster rate than Twitter
It drives site traffic
It’s inexpensive and user friendly
It’s a search powerhouse
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4Ranked highest in trust (BlogHer)5
Always cite original source and provide attribution
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Add # to flag topic or event (similar to Twitter) to make your pins more searchable
Add $ to insert price banner on a photo
Categorize Your Boards
You can add URL of site, or include $ to insert price banner on a photo
If you are repinning, do not automatically keep current description; see if appropriate
Give credit or alert Pinterest user by adding @ in front of name
Include an accurate description, not simply a “yum” or “cool”
Food & Drink is fastest-growing pinboard category
It’s the category most likely to be repinned, on average generating over 50% more repins than the next most repinned category (style and fashion)
Over 60% of pinboards fall into the top 5 categories: home, arts and crafts, style and fashion, and food
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Add a $ followed by the numerical price to the description of your pin to help drive purchase
Pin will link to owned e-commerce channels
The pin will appear in the Gifts category for targeted searches
Channel for distributing video content
Watch videos within Pinterest site
Pin anything from product tutorials, crafts and cooking demos to media appearances and industry presentations
Pin Hints: Product insights and ideas without promoting• Recipes• DIY projects• Cooking techniques• Video tutorials• Seasonal ideas
Create boards that showcase the lifestyle you represent, not simply the products you sell
Identify complementary topics and related interests
Repin like-branded sites to increase reach
Encourage users to share their tastes/interests and experiences with your brand
Pin Hints: • Use boards for visual
storytelling• Let others contribute their
stories
First, consult Terms of Service
Ask users to create special pinboards to enter
Winners can be best boards, most likes/repins or sweepstakes
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Users send link of their pinboards so you can evaluate entrants
Pin Hints• Share company culture• Humanize your brand• Highlight your people• Let personalities shine
Pin Hints: • Enable other users to create
their own pins on your board
• Create a guest pinner gallery
• Leverage customer testimonials in visual way
Pin Hints: • Enlist spokespeople to
spread brand messaging through relevant pins
• Tap a top pinner to live pin from an event
Pin Hints: • Showcase offline activities• Live pin events• Curate event highlights• Search for pins post-event• Use hashtags to flag your
pins• Create seasonal resources
Find new brand advocates and potential new consumers
Target in on your customers’ likes and dislikes, crowdsource ideas
Enhance your search engine optimization by seeing what your customers are pinning
Search who pinned you:pinterest.com/source/
yourwebsite.com
Repin, like or comment on pins that align with your brand
Create activities to get consumers to interact with your boards
Hi Craftzine,
Lee Jeans repinned your pin, ‘Denin “Do-it-all bins.”
Happy Pinning!
– Ben and the Pinterest Team
Give a shout out to loyal fans with @name in the description
Brand Best Practices
Pinning from various sources rather than one specific site.
Repinning from within the site to engage with others – repinning is one of the most social activities on Pinterest and it’s how users can build network of followers.
Creating at least a few boards that cover a broad range of interests, rather than maintaining a single board devoted to one topic.
“Our goal is to connect everyone in the world through the 'things' they find interesting. We think that a favorite book, toy, or recipe can reveal a common link between two people. With millions of new pins added every week, Pinterest is connecting people all over the world based on shared tastes and interests.”
Avoid too much self promotion3
Pin from the original source, not an image search
Pin from permalinks; the actual blog post, not homepage
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Promote other users’
pins to enhance the
value of your collection.
You’ll increase the
chances your board will
attract more followers.
Base your boards on the
core keywords you
already use in your SEO
strategy.
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Go to Pinterest.com and sign up (invitation is no longer needed)
Connect with Twitter or Facebook (no business pages)
Add “follow” and “pin it” buttons to your blog or website
Add Pinterest to bookmark to easily pin images
Pin strategically and be pinnable!